Greg Norman has hinted at a women's series being introduced by LIV Golf.
Norman, chief executive officer of LIV Golf, confirmed he has had discussions with players from various tours to gauge interest, and said there has been plenty of it.
The Saudi Arabia-backed tour began a men's series last year, with the inaugural event taking place in London, with high-profile players such as Brooks Koepka, Phil Mickelson, Cameron Smith and Bryson DeChambeau leaving the PGA Tour to take part.
"[A women's tour] is a discussion we have internally on a regular basis," Norman said ahead of LIV Golf's first Australia-based event in Adelaide.
"I have personally had discussions with individual LPGA Tour players, LET Tour players, Ladies European Tour. They love what our product is showcasing. They ask all the time, 'How can we get involved?' We'd love to see a LIV ladies series."
The creation of LIV Golf caused a rivalry to develop in the sport between it and the PGA and DP World Tours, with the latter recently winning a legal battle against members who played in LIV Golf tournaments over a dispute around imposing fines for playing in competing events.
Much of the controversy stems from being backed by the Saudi Public Investment Fund, but Norman said it is not his job to question the human rights record of the Saudi government.
"Why not? Because I am the chairman and CEO of LIV Golf Investments, and that's where I focus, I focus on golf, I stay focused on golf," he said.
"My job is to build out LIV and the product and the platform we have on the global front.
"Golf is a force for good. I've built golf courses in third-world countries, in communist countries. So golf is a force for good, it goes everywhere with the right platform."
McIlroy honoured to be 'mentioned in same breath' as Ballesteros after matching Race to Dubai tally
Rory McIlroy says he is honoured to be "mentioned in the same breath" as Seve Ballesteros, after matching the Spaniard's haul of six Race to Dubai titles.
McIlroy secured the title for the third year running following his victory at the DP World Tour Championship in Dubai on Sunday.
The four-time major winner finished two shots clear of Denmark's Rasmus Hojgaard to seal his third triumph in the event.
"Everyone knows what Seve means to European golf and Ryder Cup players," an emotional McIlroy told Sky Sports.
"The European Ryder Cup locker room, all we have are quotes from Seve. We had a changing room with Seve's shirt from [1995], the last Ryder Cup he played.
"He means so much to European golf and for me to be mentioned in the same breath, I'm very proud."
"I've been through a lot this year, professionally, personally, and it feels like the fitting end to 2024," added McIlroy, who narrowly lost out on the US Open title to Bryson DeChambeau.
"I've persevered this year a lot, had close calls, wasn't able to get it done. I'm really pleased with the way I finished and, thankfully, I hung on after a tough day and got the job done."
McIlroy seals sixth Race to Dubai title with DP World Tour Championship triumph
Rory McIlroy secured his sixth Race to Dubai title with victory at the DP World Tour Championship in Dubai.
McIlroy finished at 15 under par and two shots clear of Rasmus Hojgaard, who he partnered during the final round, to seal glory at Jumeirah Golf Estates.
The four-time major winner claimed his record-equalling third triumph in this event, matching Jon Rahm.
It is also his third successive Race to Dubai victory - and sixth overall to move level with Seve Ballesteros.
McIlroy was tied for the lead heading into the final day, and a run of four successive birdies gave him a three-shot advantage early on.
However, he hit bogeys on the ninth and 13th holes, allowing Hojgaard to draw level heading into the final four.
Nevertheless, McIlroy dug deep with a brilliant approach leading to a birdie on the 16th, which put him back in front.
And while Hojgaard could only par the final hole after narrowly missing a birdie putt, the Northern Irishman held his nerve with another birdie to seal his seventh tournament win in Dubai.
McIlroy aiming to end 2024 on a high after taking share of Dubai lead
Rory McIlroy fancies his chances of ending 2024 on a high after taking a share of the lead at the DP World Tour Championship with one round remaining.
McIlroy shot a four-under 68 through his third round at Jumeirah Golf Estates to sit level with Antoine Rozner and Rasmus Hojgaard at 12-under for the week.
The Northern Irishman has endured a mixed year, memorably missing two close-range putts to miss out on his first major crown in a decade at June's US Open.
However, he could yet end it on a high as he is almost certain to claim the Race to Dubai title and is firmly in contention for a third triumph at the DP World Tour's season finale.
"As I said at the start of the week, my goal tomorrow is to be on that 18th green with two trophies instead of one," he told Sky Sports at the conclusion of his third round.
"I was with one of the Hojgaard brothers on the 18th last year and hopefully I'm not with the other one tomorrow!
"If I was to do it tomorrow, I'd walk away from this year with four worldwide wins, which is still pretty good.
"I'm excited about tomorrow. It's an opportunity to end the year on a really good note. I'm going to go out there and try to get it done."
Meanwhile, having carded six birdies in a seven-hole stretch to move into contention, Hojgaard is looking for more of the same on Sunday.
"I obviously hit it very close on the front nine, which was a massive confidence boost," the Dane told Sky Sports.
"I was just trying to ride the wave, see how many birdies I could make and then obviously it got a little bit more quiet on the back nine.
"I will approach tomorrow like I did today, try not to worry too much about what's ahead of me, try and play one hole at a time and get the best score possible."
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