LeBron James is deserving of MVP consideration but the Los Angeles Lakers' 31-42 record will work against him according to head coach Frank Vogel.

The four-time MVP has had an outstanding season for the Lakers, averaging a career-high 30.0 points per game, which is also the best in the NBA this season ahead of Joel Embiid (29.8) and Giannis Antetokounmpo (29.7).

James has played 54 of the Lakers' 73 games, shooting at 52 per cent from the field while averaging 8.2 rebounds, 6.3 assists, 1.3 steals and 1.1 blocks.

The 37-year-old, however, has single-handedly carried the Lakers, who are 10th in the Western Conference and scrapping to make the Play-In Tournament.

"He is as deserving for MVP consideration as anybody in the league," Vogel told reporters on Friday.

"I know how the voting goes - the team with the best record or top couple of records usually gets most of those considerations, so the win-loss record definitely would probably hurt him.

"But you can't tell me that anybody has played a better season than LeBron James has this year."

Embiid, whose Philadelphia 76ers are 45-27, and Nikola Jokic, whose Denver Nuggets are 43-31, are the current favourites for the MVP, with James believed to be behind the likes of Antetokounmpo, Luka Doncic, Ja Morant, DeMar DeRozan and Devin Booker.

The 76ers center is averaging 29.8 points with 48 per cent shooting from the field along with 11.3 rebounds and 4.3 assists this season.

Reigning MVP Jokic is averaging 26.2 points at 57 per cent shooting with 13.5 rebounds and 7.9 assists and has had a league-high 18 triple-doubles.