NBA

'Milwaukee, we did it!' - Bucks celebrate NBA championship

By Sports Desk July 22, 2021

After waiting half a century for a title, Milwaukee Bucks fans turned out by the thousands on Thursday to celebrate their team's NBA championship. 

Giannis Antetokounmpo, Khris Middleton, Jrue Holiday and the rest of Milwaukee's players and staff received a hero's welcome as they paraded through the city atop busses and trucks.

Two days after closing out the Phoenix Suns 4-2 in the NBA Finals for their first championship since 1971, the Bucks and their fans did not appear to have returned to earth. 

"Milwaukee, we did it, baby! We did it!" Antetokounmpo told the adoring crowd. "This is our city, man. We did it. It's unbelievable." 

Earlier, Antetokounmpo looked overwhelmed as thousands chanted "MVP!" while his bus rolled down the parade route.

"I'm proud of my team-mates, proud of the whole organisation for everything we did all year," Antetokounmpo said.

"We put in extremely unbelievable work, we believed in ourselves, we went out there ready to compete, and right now I'm extremely happy. I still can't believe this is happening, but I'm trying to be in the moment, trying to enjoy it as much as possible with you guys, with my team-mates, and with everybody." 

While Milwaukee's fans had waited a lifetime for a title, the players realised lifelong dreams as well.

None of them had previously won an NBA championship, and some, like Middleton, had lived the other end of the spectrum. 

His first season with the Bucks was 2013-14, when they went a league-worst 15-67. 

"It's just been a long time coming," Middleton said. "I've been here eight years, struggled, been through a lot of ups and downs, but we finally got the job done, for sure." 

That they did, despite losing the first two games of the Finals to the Suns - just as they had to the Brooklyn Nets in the Eastern Conference semi-finals before rallying to win in seven games. 

"Each time we were down 0-2, all we did was get closer," Middleton said. "Some teams separate, some teams point fingers. We never pointed fingers, we never quit on each other. All we did was come closer and find a way to try and figure it out." 

Related items

  • LeBron James deal about 'brand' as well as ability, says sport finance expert LeBron James deal about 'brand' as well as ability, says sport finance expert

    The Los Angeles Lakers' decision to give LeBron James a two-year contract extension worth $97.1million is as much about the player's brand as his ability, says sport finance expert Dan Plumley.

    James had been entering the final year of a contract worth $44.5m. His new deal includes a player option for the 2024-25 season.

    The extension takes the 37-year-old to $532m in guaranteed career earnings, which would mean he is the highest-paid player in the history of the league.

    Despite his increasing years, James is still one of the top performers in the NBA, averaging 30.3 points per game in the 2021-22 season.

    Speaking to Stats Perform, Plumley admitted he is surprised by the short-term nature of the deal not usually seen in US sports, but understands the brand of the athlete is often as important as the ability.

    "I think that's now more the case than ever in every professional sport," said Plumley, who is principal lecturer in sport finance at Sheffield Hallam University. "Every team's looking at how they can use their superstars across respective sports.

    "Of course, it's about first and foremost what they can do on the court, on the pitch, it's absolutely still about that.

    "But the other side of it is what do they bring from a commercial side of things and what's the brand association, and what's the fit like, and how can the club or team leverage some of that against the superstars that they've got?

    "It's absolutely the case with LeBron James. Of course it is. But I think it's the case across the board now for a lot of professional teams."

    With James approaching 40 by the end of the two-year deal and with a history of injuries, there appears to be significant risk in the investment for the Lakers, but Plumley thinks it will be worth taking if it produces a championship or two.

    "I think that there's the risk... but there was also the risk of losing him and losing the asset and losing the brand association and the value that somebody like LeBron James brings with the Lakers and everything else he's got going on in his personal life as well," he said.

    "We know he's connected to Liverpool [Football Club, minority ownership] and the wider network that he operates in. So there's that at play where you're balancing the risk.

    "From the playing side of things, yes, the injury risk is there but I think the Lakers felt that it was enough to get the next two years where they could potentially win something again with LeBron, and that risk was far lower than losing him. I think that's where they've ended up at.

    "With the NBA, we know that careers can go a little bit later versus other sports. I think when you balance that off, the Lakers have obviously arrived at the decision that it's better to keep him now for a couple of years than potentially lose him."

    In terms of the wider future of the NBA, Plumley understands there is danger in seeing deals increase in size, but believes basketball and other US sports will be safe from significant damage due to their closed nature and draft system.

    "I think there's always the danger that you see figures like this, and we know that the salary cap is there, and there will always be a limit on this," Plumley added.

    "But we've seen increases in the salary cap over time, which is not unusual when you think about the amount of money coming in. So if there's more money coming in, then there's an argument to raise the salary cap.

     

    "I think what teams will always be suggesting and the way that side of things has gone is that there's an expectation that they need to keep raising the salary cap. And that's always okay if you've got the money coming in to support it, so I think that will be the trade-off.

    "It's always a risk in any professional team sport. They are reliant on broadcasters and they're reliant on commercial partners to generate that revenue at the league level. And while that's okay and growing, these little increases in salary caps have been okay.

    "The question always is 'where's the benchmark?' And if the benchmark has gone higher, because this is the biggest contract we've ever seen, then others will start to look towards that as the new benchmark. And I think that's just the risk in the background that you run.

    "American sports are a little bit more protected in that sense, because of the nature of their league systems."

  • Horizon, Waves secure wins ahead of Saturday’s playoffs at P.H.A.S.E 1 Elite 1 Caribbean Basketball League Horizon, Waves secure wins ahead of Saturday’s playoffs at P.H.A.S.E 1 Elite 1 Caribbean Basketball League

    Elite 1 Horizon and Elite 1 Waves both secured wins on day three of the P.H.A.S.E 1 Elite 1 Caribbean Basketball League at the National Arena in Kingston on Wednesday.

    In the first game, the Waves got past the Elite 1 Rivers by a score of 91-75 to close the preliminary round with a 1-2 record and confirm a winless preliminary round for their opponents.

    Forward Xander Bowers was named man-of-the-match after leading the way for the Waves with 21 points, four steals, three assists and three blocks. Gemaal Davis also contributed 20 points for the winners.

    “Just playing at our pace,” was Bowers’ response when asked what the key to victory was for his team.

    “Our coach has been preaching playing at our pace, staying patient and taking care of the ball,” he added.

    When asked about his own performance, he felt he could’ve been even better.

    “I thought I did okay. I could’ve been a little more aggressive in the second and third quarters. I feel like I started off well and I ended well.”

    The same two teams will square off in the third-place playoff on Saturday and Bowers says more of the same should result in a win for the Waves.

    “We have the confidence and we know we can beat them now. The key is going to be playing at our pace and being able to take care of the ball and get good shots,” he said.

    The second game of the day was a preview of Saturday’s championship game between the unbeaten Horizon and Elite 1 Storm.

    What was expected to be a tight encounter proved to be anything but as the Horizon produced a suffocating defensive display to send a message to the Storm ahead of Saturday with a comprehensive 106-84 victory.

    Forward Anton Ivey was man-of-the-match with 23 points and eight rebounds while guard Bobby Gray also chipped in with 19 points, 11 assists and six rebounds.

    Ivey credited his team’s defense as the catalyst for this statement-making win.

    “Our gameplan was defense and we picked it up in the second half,” he said.

    He then made no secret of the plan going into Saturday’s finale.

    “Same gameplan, defense. We have to do the same things but execute better in the first half,” Ivey said.

    The Horizon finished the preliminary round with a perfect 3-0 record while this loss means the Storm finish 2-1.

     

  • Lakers to retire Gasol's number 16 jersey Lakers to retire Gasol's number 16 jersey

    The Los Angeles Lakers will honour Spanish legend Pau Gasol when they retire his number 16 jersey next year.

    A ceremony will take place on March 7, 2023 when the Lakers host the Memphis Grizzlies.

    Gasol played for the Lakers between 2008 and 2014, having arrived from Memphis, appearing in three NBA Finals and winning two championships alongside Kobe Bryant.

    Three of his six All-Star appearances came during his time in Los Angeles, before he left for the Chicago Bulls in 2014.

    After time with the San Antonio Spurs and Milwaukee Bucks, Gasol returned to Europe for a second spell with Barcelona, where his career had begun, before retiring in October last year at the age of 41.

    Following the announcement, Gasol took to Twitter to thank his former franchise, writing: "Beyond thankful and honoured!!!"

    Gasol had an average of 17.7 points per game during his time with the Lakers, as well 9.9 rebounds, 3.5 assists and 1.4 blocks in 429 appearances.

    He will join a number of legends, including Kareem Abdul-Jabbar, Shaquille O'Neal, Bryant and Magic Johnson, in having his jersey retired by the Lakers.

© 2022 SportsMaxTV All Rights Reserved.