An intriguing NBA season continued to take shape last week with more shock results in the East.

The Philadelphia 76ers are at the summit as the teams below them trade wins in a far more balanced conference than the Los Angeles-led West.

Therefore, the big increases and decreases in production across the NBA were centred on the East, including big displays from one Sixers star while another tailed off.

We take a look at the best and worst performers of the week with the help of Stats Perform data.

RUNNING HOT...

Joel Embiid

Knee and back issues, along with the Philadelphia 76ers' coronavirus crisis, have impacted Embiid's time on the floor already this season, but he is now moving through the gears. The center had scored 45 points against the Miami Heat on January 12, only to then contribute just nine against the same team two days later. But there since looks to be consistency to Embiid's play as he tallied 42, 38 and 33 points in three Sixers wins last week, recording a double-double on each occasion. This weekly average of 37.7 improved the 26-year-old's season scoring from 25.0 points per game to 27.7 and appeared to lift the big man into the early MVP conversation.

Gordon Hayward

Staying fit is always likely to be the key for Hayward, given his awful injury record. He has played in 15 of the Charlotte Hornets' 16 games so far, though, and is averaging a career-high 24.1 points for the season. That mark was boosted from 22.2 points per game over the past week as Hayward turned in a pair of big performances against the Chicago Bulls and the Orlando Magic. His 34 points in the first game were not enough for a win, but 39 points at Orlando, along with nine rebounds, helped lift the Hornets to a competitive 7-9. Hayward's big contract has been justified to this point.

Clint Capela

The Atlanta Hawks recovered to a .500 record last week and Capela had a huge impact on both ends of the floor. The former Houston Rockets center averaged 21.0 points across three Hawks wins before sitting out the defeat to the Milwaukee Bucks on Sunday, but scoring is just one facet of his game; Capela also contributed 20.0 rebounds per game - the biggest increase on a seasonal average across the whole league. Perhaps most notable of all, though, was the 10-block triple-double that saw Atlanta past the Minnesota Timberwolves. His 2.3 blocks per game rank third in the NBA.

Kendrick Nunn

COVID-19 protocol kept Nunn on the sidelines for a stretch earlier this month, but the second-year point guard is back in the groove - even if the Miami Heat are still struggling to rediscover their playoff form from last season. Nunn started all 67 of his regular season appearances in 2019-20, only to lose his place in the starting five for the run to the NBA Finals. He is being utilised from the bench again this year but provided a huge scoring boost last week. The 25-year-old averaged 21.5 points across the Heat's four games, his increase of 16.0 from his prior mark of 5.5 per game the biggest such improvement in the league.

GOING COLD...

Terry Rozier

While Hayward stepped up in Charlotte, it was not a vintage week for team-mate Rozier. With 42-point and 35-point games to his name this season, the former Boston Celtics point guard was way off the pace in averaging 8.5 points across two games in which he played 38 minutes on both occasions. That knocked Rozier's season average down from 19.9 to 18.5, with a clear decline in his three-point shooting the obvious cause for concern. He shot 2-of-12 from beyond the arc, making 1.0 threes per game, down from 3.4.

Andre Drummond

The Cleveland Cavaliers stole the show last week with a sweep of the Brooklyn Nets in their double-header, but Drummond did not match the standard he had set previously in a monster game against the New York Knicks. Drummond had season-highs of 33 points and 23 rebounds as the Knicks visited Cleveland, yet he then fell short of a double-double for the first time all year in the first Nets game. Sunday's trip to the Celtics then saw Drummond play just 18 minutes, scoring a meagre 11 points, and he finished the week with 9.3 rebounds per game - solid enough but well down on his prior average of 15.8.

Tyrese Maxey

The Sixers' COVID-19 issues might have slowed the team's early momentum, but rookie Maxey was flying heading into last week. Outstanding with 39 points in a seven-man rotation against the Denver Nuggets on January 9, the 20-year-old kept his place and was averaging 11.4 points per game prior to Wednesday's meeting with Boston. But Maxey did not score a single point in that win and duly lost his place for the second Celtics matchup. He finished the week with just four points from three games, shooting 2-of-9 from the field.

LaMelo Ball

Rookie seasons tend to be rollercoaster affairs and Ball is certainly finding that. He is yet to start for the Hornets this season but was steadily contributing double-figures at the turn of the year, including an outstanding triple-double against Atlanta on January 9. Last week, Ball averaged just 9.0 points and 3.0 rebounds across Charlotte's two games, although he did contribute eight assists in the win over the Magic.