Luka Doncic was unable to continue his record-breaking NBA run of six straight 30-point triple-doubles but winning is the priority over individual statistics for the Dallas Mavericks star.

That was the message from Mavericks head coach Jason Kidd after Dallas cruised past the Chicago Bulls 127-92 on Monday.

Doncic had 27 points, 14 assists and 12 rebounds, posting yet another triple-double but this time without scoring 30 for the first time in seven games.

"It's about winning to him," Kidd said. "Numbers, I don't know if they really mean anything to him today.

"But when he does retire, he'll look back to see the game that he was playing was at a different level than anybody else."

Doncic exited the rout midway through the fourth quarter but still boasts seven straight 20-point triple-doubles, joining Michael Jordan (1989) and Oscar Robertson (1961) for the longest such streak in NBA history.

Former Bulls center Daniel Gafford also converted all nine field goals, extending his run of consecutive shots without missing to 28, just seven shy of the NBA record.

"My philosophy for sure is just being consistent, having a mindset of just going to finish everything no matter if there's somebody in front of you or if there isn't somebody in front of you," Gafford said.

"At the end of the day, either dunking it or putting it in the rim."

Onuralp Bitim was a rare bright Chicago spark with a career-high 17 points, while DeMar DeRozan and Nikola Vucevic each scored 13, though that did not stop Dallas from winning a third straight game.

"We gave up a lot of rolls to the basket and offensive rebounds," Bulls coach Billy Donovan said.

"We've got to be more pulled in than we were. ... We kind of were too worried with getting back out to that 3-point line instead of saying, 'Hey, we're going to take away the roll.'"