Giannis Antetokounmpo insisted the Milwaukee Bucks must take criticism from fans on the chin after they lost for a fourth time in the space of five games.
The Bucks went down 132-116 to the Utah Jazz on Monday, as their January slump continued.
Milwaukee fans were far from happy with their team's display, as boos and jeers rang out following the defeat.
Despite finishing with a triple-double of 25 points, 10 rebounds and 11 assists, Antetokounmpo was unimpressed with his performance.
"I think we have great fans, but around the league, if you don't play hard and don't give everything for the team, there are times where you might get booed," he said.
"S***, I'd boo myself tonight too."
The only way forward for the Bucks now is to be unified, Antetokounmpo added.
He said: "You've got to stay together, that's it.
"If you try to go your way or do it yourself, it's not going to work.
"We've been in this position before. It's OK to be in this position, but then again, at the end of the day, we have to get better.
"We have to realise that we have to keep on doing the little things."
The Jazz ran away at the start of the fourth quarter, opening up a 15-point lead that the Bucks were unable to overturn despite a late rally.
"We flipped it a little bit as far as our energy and effort, and we made it a ballgame, but in the NBA you just can't dig yourself in a hole like that," Bucks coach Adrian Griffin said.
"And then you've got to play extremely hard and exert a lot of energy just to try to get back into the game."