Detroit Pistons guard Cade Cunningham said the team cannot keep doing the same things and expect different results after they tied the record for worst single-season losing streak in NBA history.
The Pistons suffered their 26th straight defeat on Saturday, losing 126-115 to the Brooklyn Nets in the first game of a home-and-away double-header either side of Christmas.
That saw them join the 2010-11 Cleveland Cavaliers and the 2013-14 Philadelphia 76ers in losing 26 successive games within a single campaign.
They are just two defeats away from matching the worst overall losing streak in NBA history, with the Sixers having lost 28 in a row across the 2014-15 and 2015-16 seasons.
The Pistons were in the game until the second half, when a 15-0 run from the Nets ended it as a contest. Cunningham, who finished with 22 points, said a new plan may be needed for Detroit to halt their historic slide.
"Everybody wants to win, everybody hates losing, so it's hard," Cunningham said. "We've got to be realistic as well.
"We can't just keep saying the same things over and over, like we'll get the next one. There has to be like a plan of action, so we're just trying to figure that out."
The defeat dropped Detroit to 2-27 with three games remaining in 2023. They will round off a miserable year against the Boston Celtics and Toronto Raptors after Tuesday's rematch against Brooklyn.
Head coach Monty Williams, meanwhile, is trying to remain upbeat, praising his players' resilience and outlining his confidence that an elusive win is not far away.
"Losing is awful in this league and we've had a lot of it," Williams told reporters. "I'm proud of the way they just keep battling every night.
"You have to allow people to be human but the way they come back the next day is something I am blown away at.
"I've been around a lot of teams and not many teams have that type of resiliency.
"Our guys don't want to be a part of any kind of losing streak whatsoever, but every day they come back with focus and drive and grit trying to win a game."
The Nets improved to 14-15 with Saturday's win, with Mikal Bridges finishing with 29 points as one of seven players in double figures as they snapped their own five-game losing streak.