Andre Drummond accepts the legacy of Michael Jordan's legendary exploits with the Chicago Bulls puts additional pressure on the team.
However, ahead of the new NBA season, the two-time All-Star center is relishing being part of the Bulls' attempts to recapture their former glories, saying he and his team-mates have a unique standard to uphold.
All six of Chicago's NBA championships were captured with the help of Hall of Famer Jordan, who helped popularise the league on a global scale by leading the team to two three-peats, the first coming between 1991 and 1993 and the second between 1996 and 1998.
While Jordan helped make the Bulls one of the NBA's most iconic franchises, they have struggled to hit anything close to those heights in recent years.
Chicago has missed the playoffs in five of the last six years, failing to build on an encouraging 2021-22 campaign. Last season they were beaten by the Miami Heat in April's play-in tournament.
With the Bulls hoping to fare better when the new season tips off this week, Drummond needs no reminder of their illustrious history.
"Michael Jordan's name is known everywhere," he told Stats Perform. "No matter where you go, no matter what country you go to, if you say the name Michael Jordan, someone knows who he is.
"You can say the same thing for LeBron [James] too. I feel like LeBron is up there now with one of the most notable people in the world.
"But Michael Jordan, his name rings bells. Not only as a basketball player but just how he was as a person. He has brought a lot of hope to this city, he brought a lot of championships here, and he's brought in a lot of money here, too."
Asked whether Jordan's achievements put a unique level of pressure on Chicago, Drummond said: "I've only been here a year and a half, so I don't really understand the gravity of how much it means.
"But I feel like this year, I'll feel it more because I have my feet wet, being here and seeing the fanbase and how they really love Chicago basketball.
"Whether we are good or not, they are still coming out every night, so it is starting to set in a little bit.
"As I look around the arena, I'm like, 'some great players have stepped on this floor, man'.
"I feel like you have a standard to uphold as a Chicago Bull, and I feel like that's the pride that we need to walk with.
"Chicago Bulls are one of the most celebrated teams in the world. You go around the country and see people wearing the Bulls attire.
"You may see some Lakers, you may see some Knicks or Boston maybe, but the Bulls, everybody loves the Bulls. I don't know what it is or why it's like that, I don't know what it is.
"Even as a kid, I would see people all the way in Connecticut wearing Chicago Bulls gear, and they've never been to Chicago in their life. Everybody just loves the Bulls!
"I think it's just a very celebrated team and a celebrated city and you have to uphold that standard."
The Bulls begin their 2023-24 campaign with back-to-back home games, facing the Oklahoma City Thunder on Wednesday before the Toronto Raptors visit United Center on Friday.