Jamal Murray and Michael Malone wanted to make sure people would be talking about the Denver Nuggets after Game 2 of the Western Conference finals.
They achieved just that as the Nuggets moved 2-0 ahead of the Los Angeles Lakers with a 108-103 win, led by Murray's 37 points.
Murray scored 23 points in a huge fourth quarter that Denver had started three points behind. The Canadian also recorded 10 rebounds, five assists and four steals.
Nikola Jokic impressed again, registering his fifth triple-double in the space of six games with 23 points, 17 rebounds and 12 assists.
It was clear after Thursday's game that the Nuggets had been frustrated to see much of the coverage of their 132-126 win in Game 1 discussing the positives of the Lakers' performance.
Now, Denver are two wins away from a first NBA Finals appearance.
"You win Game 1 and all everybody talked about was the Lakers," said Malone, per ESPN.
"Let's be honest, the national narrative was, 'Hey, the Lakers are fine. They're down 1-0, but they figured something out'.
"No one talked about how Nikola just had an historic performance. He's got 13 playoff triple-doubles now, third all-time. What he's doing is just incredible on a nightly basis on the biggest stage in the world.
"But their narrative wasn't about the Nuggets. The narrative wasn't about Nikola. The narrative was about the Lakers and their adjustments.
"So you know, you put that in your pipe and you smoke it, you come back and you know what, we're gonna go up 2-0."
Murray added: "We're the Denver Nuggets; we're used to that.
"Even when we win, they talk about the other team. We beat the Clippers in the bubble, they talk about the other team.
"Same old, same old. It fuels us a little more and will be sweeter when we win the chip."
Murray, who is still battling an ear infection, had only made five of his first 17 shots before his decisive late surge.
"It would have been a lot easier if I had made them in the first half!" he said.
"Playing in the Western Conference finals against the Lakers and LeBron James, it's an amazing opportunity, and it's something you're going to look back in history and remember for the rest of your life."
James and Austin Reaves both scored 22 points for the Lakers, while Rui Hachimura added 21 off the bench.
Anthony Davis had 18 points and 14 rebounds but was held to a 4-of-15 shooting performance after scoring 40 points in Game 1.
Murray lifted Denver to a crucial 15-1 run that put them 96-84 ahead with just over five minutes left. He scored four of his six three-pointers in the fourth quarter.
"I love Jamal Murray," added Malone. "This is not just like I'm coaching him. We've been together seven years and been through a lot of ups and downs.
"To see him back playing at the level he's playing at, the first thought for me is just tremendous pride and just so happy for him. Because I saw the dark days coming back from that ACL injury.
"He needs to continue to do that. Obviously our goal is not done. We have to win this series. Our goal is to win a championship, and he's going to be a big part of that."
Jokic said about Murray: "He was special and he won us the game. He played 42 minutes, his energy was amazing.
"Yes, maybe in the first half, he struggled to make shots. But when it mattered the most, he made shots and won us the game basically."
Game 3 takes place on Saturday in Los Angeles, with the Lakers unbeaten at home so far in the playoffs.
Tatum 'a shell' after injury as Williams says Celtics 'got punked'
Jayson Tatum lamented an untimely injury while Grant Williams bluntly said the Boston Celtics "got punked" after their defeat to the Miami Heat.
The Celtics fell short of becoming the first team in NBA history to win a seven-game series after going 3-0 down, as the Heat ended their season with a 103-84 win in Boston.
With talisman Tatum hampered by an ankle injury that he sustained on the first play of Monday's game, the Celtics could not get going as Jimmy Butler led the Heat to the NBA Finals.
Tatum finished with 14 points on 5-for-13 shooting, and was left to reflect on a missed opportunity.
"It was just frustrating that I was a shell of myself," Tatum said.
"It was tough to move. Just frustrating, with it happening on the first play."
Williams' assessment was a blunt one.
"We got punked," the Celtics forward told ESPN.
"We didn't play our game from start to finish. Defensively, we just lost it all, and then offensively we were scrambled and trying to do everything ourselves and just didn't go our way.
"You hate to have that be the end of your season, especially with the fight that we've shown. But shots didn't fall either, so that didn't help. It's just tough."
"[We were] missing shots, and then they're coming down and hitting shots," added Marcus Smart.
"It puts a lot of pressure on our defense to get stops. They were hitting some shots and they got in a rhythm and we weren't making ours."
'It wasn't scripted' – Spoelstra credits 'raw' relationship after Heat end Celtics' history bid
Erik Spoelstra hailed the "intimate" and "raw" relationships within the Miami Heat's roster after his team overcame the Boston Celtics to reach the NBA Finals.
The Heat had squandered a 3-0 lead in the Eastern Conference finals, but Game 7 went their way in emphatic fashion.
Jimmy Butler led Miami with 28 points as the Heat won 103-84, ending the Celtics' bid at history in the process.
Boston was aiming to become the first team to win a seven-game series after losing the opening three encounters, but it was not to be.
"It wasn't scripted," Spoelstra told reporters.
"When you have such an intimate relationship with a locker room and they have it with each other, the staff has it with them, they have it with the staff, sometimes it's just whatever's raw, whatever's real at that time.
"Professional sports is just kind of a reflection sometimes of life, that things don't always go your way.
"The inevitable setbacks happen and it's how you deal with that collectively. There's a lot of different ways that it can go. It can sap your spirit. It can take a team down for whatever reason.
"With this group, it's steeled us and made us closer and made us tougher.
"These are lessons that hopefully we can pass along to our children, that you can develop this fortitude.
"Sometimes you have to suffer for the things that you want. Game 6, the only thing that we can do is sometimes you have to laugh at the things that make you cry."
The Heat are only the second No. 8 seed in NBA history to make the Finals, after the 1999 New York Knicks.
Butler was named the Eastern Conference finals MVP, and has full confidence the Heat can go all the way against the Denver Nuggets.
"I just know why coach Pat [Riley] and coach Spoelstra wanted me to be here," Butler said. "That's to compete at a high level and to win championships.
"I know that the group that they put around me at all times is going to give me an opportunity to do so.
"I know the work that we all put into it, so I know what we're capable of. Nobody is satisfied. We haven't done anything. We don't play just to win the Eastern Conference; we play to win the whole thing."
Spoelstra reserved special praise for the Heat's talisman.
"There's no way to quantify the confidence that he can instil in everybody. Jimmy has never had to apologise," Spoelstra said of Butler.
"I don't want him to ever apologise for who he is and how he approaches competition. It's intense. It's not for everybody, and we're not for everybody.
"That's why we think it's like an incredible marriage. We never judge him on that. He doesn't judge us for how crazy we get. It's the same language. But the confidence level that he can create for everybody on the roster is incredible.
"He's gnarly, but he knows how to have a soft touch to give somebody some confidence at the right time. That's the special gift that he has."
Heat advance to NBA Finals, foil Celtics' bid at history
Jimmy Butler backed up his bold guarantee and the Miami Heat bounced back to prevent the Boston Celtics from making history.
Butler led all players with 28 points as the Heat advanced to the NBA Finals for the second time in four years with a 103-84 rout of the Celtics in Game 7 of the Eastern Conference finals on Monday night.
Miami went ahead late in the first quarter and never looked back en route to joining the 1999 New York Knicks as the only No. 8 seeds in a conference to reach the NBA Finals. The Heat will meet the Western Conference champion Nuggets with Game 1 to be held Thursday in Denver.
The Heat also denied Boston from becoming the first team in league history to win a seven-game series after losing the first three contests, as well as make Butler's claim after Game 5 that Miami would win the series a reality.
Boston had forced Monday's winner-take-all matchup with a dramatic Game 6 victory in Miami on Saturday, with Derrick White's buzzer-beating tip-in giving the Celtics a 104-103 win and extending the series.
The Celtics could never muster a comeback in Game 7, however, as Miami built a 27-15 lead early in the second quarter and took a 52-41 advantage into half-time.
Boston got the deficit to within seven late in the third quarter before Caleb Martin scored the first eight points of a 12-2 Heat run that put Miami up 83-66 with 10 minutes remaining.
Martin finished with 26 points and 10 rebounds for Miami, which went 14 of 28 from 3-point range while the Celtics shot just 21.4 per cent from beyond the arc. Butler was named the Eastern Conference Finals MVP and received the Larry Bird Trophy, named in honour of the former Celtics great.
Jaylen Brown led Boston with 19 points but went 8 of 23 from the field, while All-Star Jayson Tatum was held to 14 points after playing through a sore ankle he injured early in the contest.
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