LeBron James claimed it does not feel right to match records when it comes in "a losing effort".
James is averaging 28.9 points per game this season for the Los Angeles Lakers, and amassed 25 points in Friday's 130-114 win over the Atlanta Hawks.
That victory made it four wins on the bounce for the Lakers, who have begun a bounce back from a dismal streak of one win in six.
But the Lakers remain 12th in the Western Conference with an 18-21 record for the season.
James, who turned 38 last month, is closing in on the all-time regular-season points record, held by former Milwaukee Bucks and Lakers great Kareem Abdul-Jabbar, who accumulated 38,387 across a long career.
Yet James is not interested in achievements if they come when the team are struggling.
"I want to win. [The losing is] not sitting well with me," James told ESPN.
"I don't like having accomplishments, and it don't feel right, when it comes in a losing effort.
"We sit here right now as a franchise and as a team that's below .500. We've been playing some good basketball as of late, but we want to and I want to win at the highest level.
"Breaking records or setting records or passing greats in a losing effort has never been a DNA of mine."
James was instrumental for the Lakers against the Hawks, adding 10 assists and seven rebounds to his tally of points.
Russell Westbrook and Kendrick Nunn also impressed for the Lakers, who were depleted by injuries. Indeed, James himself had only just recovered from illness.
Westbrook said: "There are going to be times where guys go down, unfortunately, and we have a group of guys that have just been preparing themselves for when it's their moment to play and play well.
"[It] seems like we've been hitting a good stride of figuring that out."
Coach Darvin Ham said: "It's motivating them to step their games up. They know I'll put anybody out there, and if they're playing the right way, they'll play a significant amount of minutes."
Nuggets beat Heat to get within one win of franchise's first NBA championship
Aaron Gordon provided a huge lift with 27 points and the Denver Nuggets received contributions from several sources in a 108-95 victory over the Miami Heat on Friday to get within one win of the franchise’s first NBA championship.
Nikola Jokic worked around foul trouble to tally 23 points and 12 rebounds and Bruce Brown scored 11 of 21 points down the stretch to help the Nuggets take a 3-1 lead in the series. Denver can wrap up the title at home in Game 5 on Monday.
Jamal Murray scored 15 points on 5-of-17 shooting but had 12 assists. His shooting struggles were offset by Gordon, who was 11 of 15 from the field with six rebounds and six assists. Brown connected on 8 of 11 field goals and his third 3-pointer of the night with 1:21 left pushed the advantage to 108-91.
Jokic went to the bench with 9:24 to play after he committed his fifth foul with Denver holding a 10-point lead. He checked back in just over five minutes later with the Nuggets leading 96-87.
Jimmy Butler scored 25 points and Bam Adebayo added 20 with 11 rebounds, but the Heat had their final lead at 23-20 early in the second quarter. They cut the deficit to 94-87 midway through the fourth before Brown scored Denver’s next eight points to make it 102-91.
Miami appears to be wearing down with its sixth loss in eight games since taking a 3-0 lead over the Boston Celtics in the Eastern Conference finals.
Denver Nuggets with one hand on NBA trophy after taking 3-1 finals series lead
The Denver Nuggets are within one game of claiming their first NBA championship after dismantling the Miami Heat 108-95 in the fourth game of the NBA finals.
The Nuggets return to Denver for game five of the seven-game series, where they will aim to win the franchise’s first Larry O’Brien trophy in their 56-year history.
Nikola Jokic again proved a mismatch for Miami, wthe Serbian posting 23 points and 10 rebounds.
He was ably supported by Aaron Gordon, who finished with a game-high 27 points in one of the best performances of his career.
Jimmy Butler and Bam Adebayo combined for 45 points for the Heat, who were ultimately let down by another poor shooting effort from three.
Miami shot just 32 per cent from deep, while the Nuggets drained half of their three-point attempts.
The Heat kept pace with the Nuggets early, maintaining just a four-point deficit at the half.
But Denver exploded for 31 points in the third quarter, claiming an advantage which, despite a rally late in the fourth, Miami were ultimately unable to overcome.
Jokic: Nuggets following 'phenomenal' Muray in NBA Finals
The Denver Nuggets are following the "phenomenal" Jamal Murray in the NBA Finals, says Nikola Jokic.
Jokic and Murray became the teammates in NBA Finals history to record triple-doubles as the Nuggets defeated the Miami Heat 109-94 on Wednesday to take a 2-1 lead in the series.
Two-time NBA MVP Jokic had 32 points, 21 rebounds and 10 assists for the first such game in Finals history, or at least the first since assists were tracked.
The triple-double was his 10th this postseason and 16th of his career, a number that trails only LeBron James (28).
Murray had 34 points and 10 assists and completed his first career playoff triple-double with a rebound with nine seconds remaining, and Jokic lauded his teammate for leading the Nuggets through the playoffs so far.
"He's playing phenomenally, I think, the whole playoffs," Jokic said of Murray.
"We're just following him and he's a really good leader. His energy is amazing, and we are just following.
"He's reading the game really well. He's getting guys involved, and I think he's mature, if that makes any sense, and he knows where to find the guys and how to control the game.
"It's not just us, it's the team, and like I said even before the series started, the Denver Nuggets need to beat Miami, not me and Jamal and whoever is on the other side. We as a group need to beat them."
Asked how proud he was of his record-achieving performance, Jokic replied: "To be honest, I just think it's a win because if you lose, nobody is going to even mention it. I don't care. It's just a stat."
The Nuggets' win came after they had lost Game 2 of the series at home.
Jokic added: "When you lose the game, of course it's a bad atmosphere, whatever, it's a bad momentum. But maybe it helped us to refocus and just be better in the details. But that doesn't mean that we can relax now or whatever. We need to have the same effort because they're going to be even better."
Nuggets coach Michael Malone eulogised over the performances of his star players.
"I think it's the first time in Finals history or maybe NBA history that two guys have 30, 10 triple-doubles, so that's incredible right there," Malone said.
"Regarding Nikola, nothing he does surprises me ever. This guy has shown time and time again that he's built for these moments. He thrives in these moments, the biggest stage. He did that once again tonight.
"I'm really proud of Jamal, and I could tell speaking to him yesterday, being around him the last 48 hours, that he was putting a lot of Game 2 on him, and it wasn't just him. It was me and every one of our players. It was collective.
"But that's what champions do. That's what warriors do. They battled back. I felt his presence all day long. Forget the stats for a second. I felt Jamal's presence, his energy, and he was here in the moment and for him and Nikola to do what they did tonight in a game that we needed to take, regain home-court advantage of the series was special to watch."
Reflecting on his performance in Game 2, Murray said: "I felt like I didn't bring the intensity that the moment called for. Even though I didn't play terrible, I felt like I could have done a lot more.
"Most people that have watched the Nuggets play, when I have a game like that, I'm most likely going to bounce back. Just one of those days. I think not just me but everybody bounced back. Everybody brought the energy.
"Everybody was just coming into the game and wanting to bring the intensity that we're used to playing with."
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