Professional Football Jamaica (PFJ) have secured Digicel as the presenting sponsor and SportsMax as the broadcast partner for the next three seasons of the redesigned Jamaica Premier League.

Heralded as a major development in professional football, the competition will now be titled, “The Jamaica Premier League - powered by Digicel”.

As part of the agreement, SportsMax will continue its state-of-the-art production, introducing never before used broadcast technologies in Jamaica, and its broadcast of the Premier League across multiple platforms including free-to-air, SportsMax channels and the SportsMax App.

Shortly after announcing this game-changing development, Chief Marketing Officer for Digicel Jamaica, Nasha-Monique Douglas, commented that the sponsorship is another strong signal of the digital operator’s support for national development through sports.  “The national sport in Jamaica is football, and it has significance in how we manage social development as a nation. Digicel can’t be a part of the country’s future without investing in properties that change people’s lives and football hits every single community across the island,” Douglas said.

As to the primary rationale behind the sponsorship, Douglas believes giving back is essential. “It’s a two-parter; it’s clearly business as sporting content is king at a time when people are glued to their devices, but it’s also about playing a key role in our nation and our youth’s development as Digicel continues to be a part of Jamaica’s tapestry,” she said.

 For SportsMax CEO Olly McIntosh, this is a continuation of their broadcast partnership with the Premier League that dates back to the ­­­­2015/16 season.

 “The Jamaica Premier League represents the upper level of football in CONCACAF and is the foundation for the players that will form the team and that will hopefully go to the World Cup in 2022. For us at SportsMax, the league will sit in a very good broadcast neighbourhood on SportsMax alongside the Spanish La Liga and the UEFA Champions League.  The unrivalled production and broadcast will increase as we showcase the Premier League to viewers globally on cable and digital platforms for the next three seasons.” 

Digicel now joins JMMB, Wisynco, Yummy Bakery, Jamaica Producers, Indies Pharma and Mount Pleasant Academy as sponsors.

 Professional Football Jamaica are awaiting the green light from the government for the 2021 season.

 PFJ Chairman Chris Williams assures all Jamaicans that while negotiations are still underway with a number of other sponsors in the league and club categories, the organizers are fully in sight of their targets. He notes, “Digicel has ensured we will have a Merry Christmas and we look forward to a Happy New Year when we make the final sponsorship announcements in early January.”

In a time of national crises stemming from the eight-month old global pandemic, two-time Olympic champion Shelly-Ann Fraser-Pryce continues to come to the rescue of many of those in need.

Briana Williams has signed a three-year deal to become a Digicel  brand ambassador.

Digicel and the National Basketball Association (NBA) announced today (Wednesday, October 23) that the top 14 boys and girls from the Digicel NBA Jumpstart Elite Camp, held in Trinidad and Tobago from July 20-21, will participate in the Digicel NBA Jumpstart’s NBA Experience in New York from October 30 – November 4.

The National Basketball Association (NBA) and Digicel, parent company of SportsMax, announced a multiyear expansion of its partnership that will deliver more than 200 live NBA games each season, tipping off on October 22 with the L.A. Lakers taking on the L.A. Clippers.

Extensive NBA programming will be provided to more than 30 Caribbean territories, including the Dominican Republic through Digicel, SportsMax and the SportsMax app.

Digicel, the Official Broadcast and Wireless Partner of the NBA in the region, through its subsidiary SportsMax will air over 200 regular-season and playoff NBA games, the NBA Western Conference Finals and The Finals in the Caribbean, including the Dominican Republic, while offering preferred access to NBA games through NBA League Pass on its Digicel Play cable system and the SportsMax app with new bundle and standalone offerings. 

“We are thrilled to extend this landmark deal with the NBA that allows Digicel, through SportsMax, to continue to be the Home of Sports in the Caribbean, delivering the NBA as part of the best line-up of sports programming to Caribbean basketball fans across cable-TV and streaming platforms,” said SportsMax President and CEO, Olly McIntosh.

“We are seeing an incredible appetite for NBA content from fans in the Caribbean, including the Dominican Republic, and we are thrilled to bring them more live games and content through this renewed partnership with Digicel,” said NBA Latin America Senior Vice President, Arnon de Mello. “We look forward to working with Digicel to continue to grow the game in the region.”

Digicel and SportsMax will also offer original NBA programming, including NBA Action, the league’s weekly show that offers the latest news, features, highlights and analysis from around the NBA, and NBA TV, the league’s 24-hour television network.  Fans will have access to select NBA TV programming, offering in-depth NBA coverage, highlights and appearances by current NBA players, coaches and legends. SportsMax’s programming will include onsite coverage from marquee NBA events.

Territories covered by the partnership include Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Belize, Bermuda, Bonaire, British Virgin Islands, Cayman Islands, Curacao, Dominica, Dominican Republic, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Montserrat, Saba, St. Barthelemy, St. Lucia, St. Kitts & Nevis, St. Martin, St. Maarten, St. Vincent & The Grenadines, Suriname, Trinidad & Tobago, and Turks and Caicos. Stay tuned to this space for full NBA broadcast schedule.

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