EPL

Raheem Sterling signs multi-year deal with New Balance that benefits Jamaican kids

By May 19, 2021

Jamaica-born Manchester City forward Raheem Sterling has signed a multi-year boot deal with New Balance that includes support for disadvantaged children in the country of his birth and other communities in the United Kingdom.

The 26-year-old Sterling was born in the underserved community of Maverley in Kingston, Jamaica, before migrating to England when he was five years old following the violent death of his father three years earlier.

The 2018/2019 Professional Footballers Association Young Player of the Year was formerly signed with Nike.

That move was finally revealed this week with reports saying the former Liverpool star had signed with New Balance.

“Growing up all I dreamt of was playing football. From kicking a ball around in Brent with my mates to my first Champions League Final on May 29 and representing my country at this summer’s European Championships, in my hometown," Sterling said.

"There’s so much more I want to achieve, both on and off the pitch, and this partnership will provide me with the platform to do so.”

Going forward, in addition to wearing the New Balance Furon V6+ boots in EPL matches and for England,  Sterling is expected to release his own signature collection.

New Balance will also assist Sterling in his social outreach efforts in Jamaica as well as Manchester and London.

Sterling is expected to feature for Manchester City in the UEFA Champions League final against Chelsea on Saturday, May 29.

Leighton Levy

Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.

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