Olympian Natoya Goule smiles with Dr Damien King, Chairman of Recycling Partners of Jamaica during a signing of an agreement on Wednesday under which Goule will become an ambassador for the company.
Eight-time national 800m champion Natoya Goule was announced as a second brand ambassador for Recycling Partners of Jamaica at the company’s offices on Retirement Road in Kingston on Wednesday. Veteran entertainer Sasco is RPJ’s other ambassador and he continues in that role but Goule, the Olympic and World Championships finalist in 2019 and 2021, respectively, will be the face of the company at sporting events.
The announcement was made by RPJ Marketing and Communications Manager Candice Ming, who explained what Goule’s role will be during the initial one-year agreement.
“We decided to partner with Natoya for sporting events in particular,” Ming said, “she will be our face in sports as we expand our reach from having the bins and having Sasco’s jingle on the radio. We have been at sporting events. We have been at sporting events, I am not sure if you are familiar with us partnering with the Carifta Games earlier this year for the collection of plastic bottles and so we are expanding the initiative off the success of the Carifta Games including to the National trials this weekend.
“All four days we will be collecting plastics so as we move further into the field of sport you will be seeing a lot more of us, particularly through Natoya and her efforts.”
RPJ Chairman Dr Damien King explained that selecting Goule to be a brand ambassador was a straightforward decision.
“Our proudest moments as a nation have to do with what we have achieved on the track. We want Jamaica to be known just as well for environmental management. We want all Jamaicans and the entire rest of the world to know that Jamaica is serious about having a clean and inviting, beautiful environment. It is natural that our ambitions to be number-one on the track and number-one on the environment come together,” he said.
The 31-year-old Goule, who is on the island for the 2022 National Senior Athletics Championships where she will go for a ninth consecutive title, expressed her delight at being selected for such an important role.
“It is a great pleasure that I am a part of this and I am going to be here to do my part and contribute as much as I can,” said Goule, who RPJ will engage in a number of initiatives islandwide that they intend to roll out. Some of those initiatives will unfold in Goule’s home parish of Manchester, Ming disclosed.
Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.
Michael Johnson optimistic about bright future for field events amid rise of track-centric meets
Legendary sprinter Michael Johnson, the founder of the upcoming Grand Slam Track (GST) series, is confident that field events will not be sidelined despite the emergence of track-only competitions like GST and September's all-woman Athlos NY meet. Instead, Johnson envisions a future where field events flourish in their own right, buoyed by specialized leagues and platforms.
Grand Slam Track recently announced its inaugural season for 2025, with meets scheduled in Kingston, Miami, Philadelphia, and Los Angeles. As excitement builds for the all-track format, concerns have surfaced about the potential marginalization of field events like the shot put, discus, javelin, and triple jump. However, responding to a query from Sportsmax.TV, Johnson dismissed these fears, offering a compelling case for optimism.
“I think you will see quite the opposite,” Johnson said. “Ryan Crouser, the Olympic champion and world record holder in the shot put, is going to start his vision for a throws league that is specifically for the throws where the fans who actually appreciate those events and understand the great athleticism that is required for those events can actually be closer to the action. And so those events don’t fall secondary to what’s happening on the track, and I have offered my support to Ryan for that.”
Johnson, a four-time Olympic gold medalist and former 200m and 400m world record holder, pointed to Crouser’s initiative as an example of how specialized leagues can elevate field events.
“So I don’t think you will see those events continue to go away. I think it’s the exact opposite,” Johnson continued. “I think that there has been inspiration around how you now create leagues for those events as well, where you can make those events more prominent.”
Field events have experienced a resurgence in recent years, with Caribbean athletes making significant strides on the global stage. Trinidad and Tobago’s Keshorn Walcott and Grenada’s Anderson Peters have won Olympic and World Championship medals in the javelin. Jamaica's Roje Stona set an Olympic record to win gold in the discus, with compatriot Rajindra Campbell claiming shot put bronze. Dominica’s Thea LaFond made history by winning her country’s first Olympic medal, a gold in the triple jump, ahead of Jamaica’s Shanieka Ricketts, a two-time World Championship silver medalist.
Johnson believes specialized leagues and tailored events are key to ensuring that these athletes and their disciplines receive the recognition they deserve.
“Right now, they’re getting lost in a huge stadium where fans far away can’t actually see and appreciate the athleticism,” Johnson explained. “So I think that this [Grand Slam Track] paves the way for a brighter future for the field events.”
Grand Slam Track’s inaugural season promises to bring a fresh, dynamic format to track events, while Johnson’s endorsement of field-event-specific leagues highlights his broader vision for athletics as a sport. With initiatives like Crouser’s throws league on the horizon, Johnson’s optimism reflects a shift toward creating dedicated platforms for all disciplines to shine.
The 2025 GST series, set to kick off with a meet in Kingston from April 4-, marks an exciting evolution for the sport. As Johnson’s vision takes shape, the future appears brighter not just for track athletes but for the field-event stars whose talents deserve a stage of their own.
Jaydon Hibbert honoured and 'humbled' with inaugural JOA Olympic Spirit Award
Rising athletics star Jaydon Hibbert was humbled and deeply honoured to receive the first-ever Jamaica Olympic Association (JOA) Olympic Spirit Award during a glittering ceremony at the Terra Nova Hotel on Saturday night.
The award, introduced to celebrate athletes who exemplify the core values of Olympism—courage, perseverance, and sportsmanship—recognizes Hibbert’s remarkable resilience and determination at the 2024 Paris Olympic Games. Despite battling discomfort during competition, Hibbert delivered an exceptional performance in the men’s triple jump, narrowly missing the podium by 0.03 centimeters to finish fourth. At just 19 years old, he was the youngest competitor in the field, showcasing composure and tenacity beyond his years.
The JOA’s official citation praised Hibbert’s efforts, describing him as "dauntless and with inborn patriotism," commending his ability to “give it his all” despite physical challenges. It continued:
"The heart of a gladiator will always beat with the lifeblood of a champion, and Jaydon is of that mettle. The Jamaica Olympic Association (JOA) applauds Jaydon Hibbert, a distinguished brother of our household and our first Olympic Spirit awardee."
Hibbert, who is also a nominee for the World Athletics Rising Star Award for the second consecutive year, expressed gratitude and humility in his acceptance speech.
"To be recognized in this way is truly humbling," he said. "The Olympic Games were a test of my spirit, and I’m proud to represent Jamaica on and off the field. This award serves as motivation for what’s to come."
Christopher Samuda, President of the JOA, highlighted the importance of the award during his remarks at the ceremony, underscoring its role in celebrating not just athletic excellence but the qualities of perseverance and character.
"The award not only recognizes athletic excellence but also celebrates the spirit of perseverance and sportsmanship that transcends the playing field," Samuda said. "Jaydon's inclusion underscores the JOA’s commitment to celebrating not only athletic success but also the core values of Olympism – character, courage, and unyielding grit, the true essence of the Olympic spirit."
The ceremony also honored Jamaica’s 2024 Paris Olympic medalists, but Hibbert’s recognition stood out as a poignant reminder of the Olympic spirit that defines true champions. As the applause echoed in the room, it was clear that Jaydon Hibbert’s journey has only just begun, and his story continues to inspire.
JOA awards cash rewards to Olympic medalists, unveils JMD$300m investment for LA 2028
The Jamaica Olympic Association (JOA) celebrated the achievements of Jamaica’s medalists from the 2024 Paris Olympic Games in a lavish ceremony at the Terra Nova Hotel in Kingston on Saturday night. During the event, the JOA not only rewarded the athletes for their extraordinary performances but also announced a groundbreaking $300 million investment for the 2028 Olympic cycle.
Highlighting the evening was the presentation of cash rewards to the Paris Olympic medalists. Gold medalist Roje Stona was awarded JMD$3 million for his remarkable achievement, while silver medalists Kishane Thompson, Wayne Pinnock and Shanieka Ricketts received JMD$1.5 million each. Bronze medalists Rajindra Campbell and Rasheed Broadbell were each rewarded with JMD$1 million. Additionally, Jaydon Hibbert, the Olympic Spirit Award winner, recognized his outstanding sportsmanship, will receive JMD$500,000.
In his address, JOA Secretary General Ryan Foster emphasized the significance of recognizing excellence and the JOA’s commitment to supporting Jamaica’s athletes. “Excellence is not time bound. It is timeless,” Foster said. “So whenever and wherever the JOA observes it, we will applaud with respect and record for posterity while saluting our Olympic ambassadors, those inspired change-makers of a great sporting heritage of which the Olympic movement is the cornerstone.”
Olympic medalists with their plaques and trophies from left to right: Wayne Pinnock, Rajindra Campbell, Shanieka Ricketts, Roje Stona, Kishane Thompson, and Rasheed Broadbell. At right is rising star Jaydon Hibbert.
Foster also unveiled a JMD$250 million investment plan for the next Olympic cycle, targeting key areas critical to athlete development. The funding will support scholarships and grants for 12 athletes aiming to qualify for the 2028 Los Angeles Olympics, amounting to JMD$80 million over the quadrennial. These funds will cover training, attendance at qualifying events, transportation, nutritional support, and access to advanced technology.
An additional JMD$50 million will be invested in an equipment grant, ensuring athletes have the tools they need to train and compete effectively. Coaching scholarships, amounting to $50 million, will bolster the expertise of national and elite coaches, fostering the development of athletes at all levels. A travel grant of JMD$70 million will ensure that athletes can participate in crucial Olympic qualifying events without financial barriers.
In summing up the JOA’s approach, Foster underscored the organization’s role as a key player in the sporting financial market. “The JOA is a major player in the sporting financial market as we continue to amass capital by brokering innovative partnerships and employing prudent strategies,” he said. “The Olympic Reward is an investment instrument that we have created, the dividends of which are payable to deserving sportsmen and women.”
Looking ahead to the conclusion of the 2028 Olympic cycle, Foster revealed that $50 million is already being set aside for the next Olympic Salute, ensuring that future successes are met with equal recognition. “At the end of this Olympic cycle culminating in LA 2028, we will salute again, and of course, it is hoped that this investment of JMD$250 million will reap even greater dividends for our athletes,” he stated.
Foster closed by reinforcing the JOA’s unwavering dedication to the athletes and their success. “We salute your excellence and will continue to provide avenues to monetize your hard work and your brand,” he said.
The event was a testament to the JOA’s belief in Jamaica’s athletes and their potential to achieve greatness, both now and in the future.
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