World championships and Commonwealth Games finalist Natoya Goule has implored Jamaicans to do a better job of protecting the environment and steer away from littering.

Eight-time national 800m champion Natoya Goule was announced as a second brand ambassador for Recycling Partners of Jamaica at the company’s offices on Retirement Road in Kingston on Wednesday. Veteran entertainer Sasco is RPJ’s other ambassador and he continues in that role but Goule, the Olympic and World Championships finalist in 2019 and 2021, respectively, will be the face of the company at sporting events.

The announcement was made by RPJ Marketing and Communications Manager Candice Ming, who explained what Goule’s role will be during the initial one-year agreement.

“We decided to partner with Natoya for sporting events in particular,” Ming said, “she will be our face in sports as we expand our reach from having the bins and having Sasco’s jingle on the radio. We have been at sporting events. We have been at sporting events, I am not sure if you are familiar with us partnering with the Carifta Games earlier this year for the collection of plastic bottles and so we are expanding the initiative off the success of the Carifta Games including to the National trials this weekend.

“All four days we will be collecting plastics so as we move further into the field of sport you will be seeing a lot more of us, particularly through Natoya and her efforts.”

RPJ Chairman Dr Damien King explained that selecting Goule to be a brand ambassador was a straightforward decision.

“Our proudest moments as a nation have to do with what we have achieved on the track. We want Jamaica to be known just as well for environmental management. We want all Jamaicans and the entire rest of the world to know that Jamaica is serious about having a clean and inviting, beautiful environment. It is natural that our ambitions to be number-one on the track and number-one on the environment come together,” he said.

The 31-year-old Goule, who is on the island for the 2022 National Senior Athletics Championships where she will go for a ninth consecutive title, expressed her delight at being selected for such an important role.

“It is a great pleasure that I am a part of this and I am going to be here to do my part and contribute as much as I can,” said Goule, who RPJ will engage in a number of initiatives islandwide that they intend to roll out. Some of those initiatives will unfold in Goule’s home parish of Manchester, Ming disclosed.