Recognizing how critically important it has become for local footballers to excel beyond just technical skills on the field of play, Malta, in partnership with Professional Football Jamaica Limited (PFJL), hosted the “Malta Holistic Workshop” on Saturday, August 17, at The Summit in Kingston.

With a focus on enhancing physical fitness, proper nutrition, and fostering mental resilience, the brand’s initiative under the Malta Sparks campaign addressed key areas like balancing academics with athletics, conflict resolution, self-marketing, branding, and media management offering a well-rounded strategy for athletic growth.

“This workshop has provided me with valuable strategies to better support my son on his athletic journey, especially in managing stress and time—challenges he often encounters. I know a lot of other young athletes struggle with many of the focus areas today and so, I am truly inspired as a parent by this initiative,” said Sherridean Orridge, the mother of Romane Foster who plays for Jamaica Premier League club Portmore United.

“I know there was a nutrition session hosted about a month ago so I commend Malta and PFJL, for their exceptional work with our footballers, and I sincerely hope to see more initiatives like this in the future.”

The educational sessions engaged participants from four Premier League Clubs: Mount Pleasant Academy, Waterhouse FC, Portmore United, and Harbour View FC. The workshop featured session leaders, including veteran coach and Malta Brand Ambassador Neville Bell, Sports Teacher and Lifestyle Coach Krisneve Palmer, Sports Marketing Consultant Tanya Lee Perkins, Communications Expert Stacy-Ann Smith, and Sports Psychologist Dr. Olivia Rose.

“It was commendable to see both guardians and footballers participating in the workshop. This experience has provided athletes with a broader perspective on how to represent themselves, an aspect that is often overshadowed by the focus on athletic performance,” Owen Hill, CEO of Professional Football Jamaica Limited remarked.

“By investing in their holistic development, we are preparing our local football stars to excel not only on the national stage but also to present themselves as the best version of who they can be.”

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Chief Executive Officer of Professional Football Jamaica Limited, Owen Hill, delivered a pep talk to Mount Pleasant Football Club footballers during the lunch break of the Malta Holistic Workshop, held at The Summit.

Kick-starting the event, Bell emphasized in his speech that discipline is the greatest asset a footballer can possess. The veteran coach highlighted that “discipline not only paves the way to success but also that—to be a great footballer, one must have the right attitude and a strong sense of self-worth”.

Adding to the discussion, Dr. Rose advised parents to create a safe environment and maintain open communication with coaches, noting that athletes thrive when they see the rewards of their hard work, which boosts their confidence.

Media Communication Consultant Stacy-Ann Smith helped the players improve on their communication skills through mock media-interview exercises and public speaking activities. This was complemented by Sports Marketing Consultant Tanya Lee Perkins, who offered tips on self-marketing and encouraged active social media engagement to build a solid personal brand.

The workshop concluded with Lifestyle Coach Palmer, who provided guidance on balancing academics and football and highlighted that education offers diverse career opportunities beyond sports.

"With this holistic workshop, we aimed to provide both guardians and athletes with an experience that offers practical ways to best care for their social and mental well-being, targeting multiple layers of growth and development. We must commend the guardians and coaches for being a part of this experience and for their continuous support,” said Malta Junior Brand Manager Cavell Robinson.

“As part of the Malta Sparks campaign, we plan to conceptualize more initiatives like this in the future. With this it is our hope that these young talents will blossom and develop in ways that will make us all proud."