For some, owning a football club is a statement that you are at a certain level as a businessman. But for Mount Pleasant Football Academy’s owner Peter Gould, it is not just about status.

In fact, Gould would readily tell you that he cares little what others think about his financial status and more about fulfilling his heart’s desire –to change the landscape and, by extension, help shape the legacy of Jamaica’s football through his academy.

“We had a couple of setbacks, you know the Covid-19 pandemic was a big setback obviously, but we are gaining back our strength and momentum and I think we should be in a better place by September. So, we are pretty excited, we have put a lot of work into the academy and the platform is well and truly set to accomplish all that we want to,” Gould declared.

“It will take a few years to build a complete institution, but we have people willing to come along and help us to move to another level, so we firmly believe we will be able to get there and put Jamaica’s football on the map the real way,” he added.

The Englishman established the academy in 2016 after he travelled to Jamaica and fell in love with the Mount Pleasant community in St Ann. Two years later, Gould opened a state-of-the-art football facility, which he said was designed to properly develop and nurture the talent of some of country’s young football prospects.

Incidentally, 2018 was also the same year that Mount Pleasant’s senior team, formerly known as “Stush in the Bush”, earned promotion to the Jamaica Premier League (JPL), and five years later, they are crowned kings of top-flight football.

The team, boasting one of its academy products, Devonte Campbell, defeated Cavalier 2-1 in Sunday’s final at Sabina Park, courtesy of a Sue-Lae McCalla brace. Collin Anderson got Cavalier’s goal.

“This is our first Premier League success, so it feels good, this was one of our objectives and it is great that we achieved it. I am happy, the fans are happy, and I also believe the community is widening in terms of people supporting our movement. So, obviously we are doing something right and I firmly believe that they only way to build is from the community,” Gould noted, as they continue to celebrate the parish’s first national title.

While it is unlikely that the entire Mount Pleasant setup, including the academy is yielding much return on investment for Gould and his wife Amanda, he said it is imperative that they maintain their standards to continue impacting the lives of the young charges, in particular.

Through the innovative project at the academy, the young men benefit from a high school education, as directed by the Ministry of Education, along with a structured football training programme.

The Mount Pleasant Football Academy has already sent Under-13 and Under-15 teams overseas to compete, with the latter currently representing St Ann in a Jamaica Football Federation (JFF) youth tournament.

“Listen the investment, I don’t even count it, the investment is about changing people’s lives, it is about the kids and exposing them. The ambition is to develop talent for the future, but more than that, they are getting an education and that I believe is the way of getting quality football…educating your players and then you get that discipline on and off the field," Gould opined.

He continued: “This is what we have coming through the vine and as we keep expanding you will have more kids coming to Jamaica to do their English and Mathematics and to play football. Many parents are making plans for their kids in the coming period, so they can go into officiating or coaching and analytics, so it is looking quite lovely.

“So, we are absolutely in it for the long haul, we are still building and putting in plans as we go along, it is just to get it done faster but it has been non-stop movements.”

Though admitting that there were times when he was infuriated by the Premier League team’s substandard performances, Gould reiterated that his approach is one of heart over head as he is well aware that in football, success comes at a high price. As such, he pointed out that the thought of backing out never once surfaced.

“I can’t say I was never disappointed especially when we were losing against 10 men, I was like what the hell, but still I was planning for the next match. So, we had some bad days on the road but no, never felt like backing out. We are here for the cause, we started something, and we intend to see it through. We know it won’t all happen one time, but we are managing to stay on the horse and get down the course,” the benefactor shared.

“We will announce some plans in a few weeks that I think really will engage the audience and will hopefully help the transformation of football and the youths. So, we have some experienced people coming on board because obviously it is not a two-person job me and my wife, we have other people wanting to join the train,” Gould disclosed.

Like every sporting team, Mount Pleasant also have their fair share of behind-the-scenes flaws, but Gould praised the efforts of Head coach Theodore “Tappa” Whitmore and his assistant Davion Ferguson, as well as manager Paul Christie in ensuring that whatever issues arise, are dealt with in a professional manner.

“To be quite honest I don’t really get involved in the day-to-day happenings. We have a management in place and Paul Christie is that lieutenant, he manages to take that control of leading with Tappa and Fergie. We have a meeting once a week when I’m in the country, but he [Christie] has put in tremendous work since he joined, Tappa has been so easy to work with, Fergie as well, so it has been a good team effort.

“They have a good team there, doctors and physios, again I don’t want to get involved in the players’ day-to-day, so yes we have issues, but we have people there that manage it as best as we can,” Gould explained.

Finally, the businessman said they will continue to aim high with Mount Pleasant Football Academy which he believes boasts a bright future.

“The plan is just to keep engaging the kids in Jamaica, we will be taking more kids on, and we will be doing a few projects in the summer,” he said.

“The future is looking bright, and we want to make Mount Pleasant a household name in Jamaica and so we will carry on with pride. I am not saying we will win the title every year, but we want to continue raising the bar,” Gould ended.