Barcelona have revealed their long-term sponsorship deal with Spotify includes naming rights for Camp Nou.
The famous stadium, which is due to undergo renovations that are expected to be completed in 2025, will carry commercial branding in its official title for the first time.
It will be known as Spotify Camp Nou, and the music streaming giant's name will also appear on the front of both men's and women's team shirts, beginning in 2022-23 and for the following four seasons.
The deal sees Spotify replace Japanese e-commerce company Rakuten on the front of Barcelona's shirts. Though the terms with Spotify have not been disclosed, the Rakuten deal had been reportedly worth up to €55million a season.
"We are very proud to announce a pioneering alliance like this with a world-renowned organisation like Spotify," Barcelona president Joan Laporta said in a club statement.
"This partnership will allow us to continue to bring the club closer to its fans and make them feel, even more, part of the Barca family through unique experiences, combining two activities such as entertainment and football, making it possible for us to connect with new audiences around the world.
"It is also a union with which we continue to take steps forward in this new era that we have started, and which demonstrates, once again, the innovative character and the constant search of excellence that distinguish Barca and have made it a unique club in the world."
The deal provides some financial respite for Barcelona, who have received warnings from LaLiga they must reduce costs to enable further squad investment.
Xavi 'convinced' Barcelona U-turn is right decision
Xavi believes staying at Barcelona is the right decision after he performed a U-turn on leaving the club.
Reports emerged on Wednesday that Xavi, who had initially decided to leave Barca at the end of the season, had changed his mind.
Confirmation arrived on Thursday, with Xavi and Barca's club president Joan Laporta holding a press conference.
And Xavi has no doubt he is making the right call.
“You know that I am a very big Barcelona fan and I always try to do the best for the club," he said, as reported by Football Espana.
"The most important thing is to think about the institution. When we met with the president I put my position at his disposal, but I saw that I enjoy great confidence from the president and the entire board.
"The players have been very important, they have made me see that this project has to continue. We are working well, it is a winning project. The project is not finished.
"The fans have also made me see that I must continue. The staff too. I think about what is best for the club.
"In January I thought it was best to leave, but now I see it differently. I think it is the best decision.
"I am 100 per cent committed. The trust they have placed in me again is spectacular. Let's get to work."
Crunch talks with Laporta were reportedly key to Xavi's decision, and Barca's president added: "It's great news that Xavi is staying. Stability is one of the keys to success."
Since taking charge of Barca in 2022, he has taken charge of 137 games in all competitions, winning 85 of them (62 per cent), drawing 24 and losing 28.
His team have scored 261 goals, winning two trophies – the 2022-23 LaLiga title and the 2022-23 Supercopa de Espana.
Barca's last-gasp defeat in El Clasico last weekend saw them fall 11 points behind LaLiga leaders Real Madrid with just six games remaining.
Xavi commits U-turn and elects to stay at Barcelona
Barcelona head coach Xavi will continue in his role next season after an unexpected reversal of his decision to leave at the end of the 2023-24 campaign, according to widespread reports.
The former Barcelona midfielder announced in January that he would walk away from the job at the end of the current season, even though his contract was due to run until the end of the following term.
Xavi acknowledged the Barcelona role had taken its toll but reportedly changed his plans after a meeting with Blaugrana president Joan Laporta on Wednesday.
The 44-year-old was initially appointed as Barca coach in 2021 before leading the LaLiga giants to the top-flight title in the 2022-23 campaign.
Xavi's initial announcement of his intentions to depart Barcelona came after a tough period following defeats to Girona, Real Madrid and Athletic Club before revealing the news in the aftermath of a 5-3 loss to Villarreal.
The Blaugrana turned their fortunes around after that decision became public, though, going 13 games unbeaten across all competitions.
Unsurprisingly, that run encouraged Laporta, vice president Rafa Yuste and sporting director Deco to plead with Xavi to continue until the end of his agreed contract.
Though that undefeated streak ended with a 4-1 defeat to Paris Saint-Germain that dumped Barcelona out of the Champions League quarter-finals, Xavi has now agreed to stay in his role.
The league title is almost out of reach this term, however, as Real Madrid moved 11 points clear of second-placed Barca with Sunday's 3-2 Clasico victory.
Xavi makes U-turn and elects to stay at Barcelona
Barcelona head coach Xavi will continue in his role next season after an unexpected reversal of his decision to leave at the end of the 2023-24 campaign, according to widespread reports.
The former Barcelona midfielder announced in January that he would walk away from the job at the end of the current season, even though his contract was due to run until the end of the following term.
Xavi acknowledged the Barcelona role had taken its toll but reportedly changed his plans after a meeting with Blaugrana president Joan Laporta on Wednesday.
The 44-year-old was initially appointed as Barca coach in 2021 before leading the LaLiga giants to the top-flight title in the 2022-23 campaign.
Xavi's initial announcement of his intentions to depart Barcelona came after a tough period following defeats to Girona, Real Madrid and Athletic Club before revealing the news in the aftermath of a 5-3 loss to Villarreal.
The Blaugrana turned their fortunes around after that decision became public, though, going 13 games unbeaten across all competitions.
Unsurprisingly, that run encouraged Laporta, vice president Rafa Yuste and sporting director Deco to plead with Xavi to continue until the end of his agreed contract.
Though that undefeated streak ended with a 4-1 defeat to Paris Saint-Germain that dumped Barcelona out of the Champions League quarter-finals, Xavi has now agreed to stay in his role.
The league title is almost out of reach this term, however, as Real Madrid moved 11 points clear of second-placed Barca with Sunday's 3-2 Clasico victory.
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