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• Shelly-Ann Fraser-Pryce launches hair care line, AFIMI, ahead of final Olympic Games

  In what is hoped will be a memorable year for Jamaican track and field star Shelly-Ann Fraser-Pryce, the legendary sprinter has announced the launch of her new hair care line, AFIMI. The announcement comes as Fraser-Pryce prepares to compete in her final Olympic Games, aiming to make history by winning a record-extending fifth Olympic 100m medal in Paris.

  Fraser-Pryce, 37, has faced injury challenges over the past few years and has only had four races this season, three of which were at the Jamaican national championships in late June. Despite her limited time on the track, her entrepreneurial spirit continues to thrive. The three-time Olympic gold medalist shared the news of her latest venture on Instagram, posting a video that features her running on a track, enjoying the beach, and proudly standing beside her products, all while wearing various hairstyles that showcase the versatility of her yet-to-be-released hair care line.

  In her Instagram post, Fraser-Pryce, adorned in Jamaican colors, is seen wearing braids, lace front wigs, and other styles, emphasizing the multi-use nature of AFIMI products. The caption reads, “Hair is your most powerful form of self-expression and has been an exciting way to reinvent myself every time I step on the track. From the main stage to the finish line, my hair has helped me set the tone for many fearless victories. That’s why it’s so important that it gets the care it needs. I’ve designed these products with you in mind to keep your hair feeling and performing its best no matter what comes your way. This line is a vibrant tribute to Jamaica, inspired by its lush resources and welcoming essence — each ingredient naturally sourced from the earth to enhance your natural beauty. AFIMI, It’s for you, no matter who you are.”

  

  Fraser-Pryce is no stranger to making bold statements with her hair. Whether at the World Athletics Championships or the Olympic Games, she has consistently used her hair to express her vibrant personality and Jamaican pride. At the 2019 World Championships in Doha, Qatar, she won her fourth world championship gold medal in the 100 meters with a stunning rainbow-dyed hairstyle. In 2022, she claimed her record fifth world 100m title in Eugene, Oregon, while sporting a beautiful blonde look with green and yellow highlights.

  At the 2023 World Athletics Championships, she left fans speechless with a striking orange wig featuring elements of hot pink during her first 100m heat. Similarly, at the 2020 Tokyo Olympic Games, she wore a yellow-to-orange ombre wig while taking home the silver medal in the women’s 100m race.

  Fraser-Pryce's love for hair dates back to 2013 when she launched Chic Hair Ja, a store that retailed virgin human hair and hair care products in Kingston. The store enjoyed a successful run until 2017. That same year, she revamped and rebranded her hair care line to Lady Shelly, adding natural products to the lineup. Lady Shelly featured products made in Jamaica with natural ingredients, catering to all hair textures and positioning itself as a multicultural hair care line.

  

  As Fraser-Pryce prepares for her final Olympic Games, fans are eagerly anticipating not only her performance on the track but also the stylish hair looks she will undoubtedly bring to Paris. With AFIMI, she continues to inspire and empower, showing that her influence extends far beyond the world of athletics.

   

   

   

• Eriksen in 'no rush' to decide Man Utd future

  Christian Eriksen says he is in "no rush" to decide his future despite going into the final year of his contract at Manchester United.

  Eriksen joined the Red Devils in 2022, making 28 appearances in the Premier League in his first season, though an injury in January 2023 put a halt to his impressive start to life at Old Trafford.

  Following Kobbie Mainoo's breakout season last year, Eriksen dropped down the pecking order at United as he made just 12 starts in his 22 league appearances, scoring just once and assisting two goals.

  Some reports suggest Eriksen could be heading out on loan to former club Ajax for the final year of his contract, but he insisted he is satisfied in Manchester.

  "I am really happy at United," he said. "I have had two very good years and am going into my third.

  "It is a special club and a special place. Also, my family is settled in Manchester, so I am in no rush.

  "Obviously, I want to play as much as possible and do everything I can. But that is nothing to do with the club - it is up to you and the manager.

  "But in terms of how I feel, I feel very good at United."

• Man Utd transformation will not occur 'overnight', says Maguire

  Harry Maguire has warned Manchester United supporters their fortunes may not change "overnight" ahead of the Red Devils' first season under the Jim Ratcliffe regime.

  INEOS founder Ratcliffe assumed control of football operations when he bought a 25% stake in the club, with his part-takeover being formally ratified earlier this year.

  United have since gone about constructing a new football hierarchy, appointing Dan Ashworth as sporting director and Omar Berrada as chief executive.

  They were widely expected to part ways with manager Erik ten Hag after finishing eighth in the Premier League last term, but the Dutchman was instead handed a new contract after guiding them to an FA Cup final victory over Manchester City.

  United have spent an estimated £88million to bring in striker Joshua Zirkzee and centre-back Leny Yoro ahead of Ten Hag's third season in charge, but Maguire has warned patience will be required as they bid to return to title contention.

  "I don't think we will go from finishing eighth in the league to winning all the trophies overnight," Maguire told BBC Sport.

  "But I do think we are moving in the right direction now and the decisions that have been made at the top will help this club get back to where it should be."

   

  Yoro's arrival has raised questions about Maguire's future, with Lisandro Martinez also hoping to play a heightened role after an injury-hit 2023-24 campaign.

  Maguire was widely expected to leave Old Trafford last year but opted to fight for his place and was ultimately rewarded with regular gametime.

  With Martinez, Raphael Varane and Victor Lindelof all enduring disjointed seasons, Maguire managed more Premier League starts (18) and minutes (1,650) than any other United centre-back.

  The Red Devils only kept four Premier League clean sheets when Maguire was involved, however, with their 58 goals conceded their most in any league campaign since 1978-79 (63).

  He believes he proved his worth, saying: "There was a lot of uncertainty over my future last year but I sat down with the manager, he told me where I was at, said he believed in me and I would get chances.

  "I proved last season when I got the chances I took them really well."