Baroness Sue Campbell says developments in English women’s football in recent years have inspired females to “feel that they can” – both within the game and beyond.
Campbell is this year retiring from her role as the Football Association’s director of women’s football, having been at the helm since 2016.
The past eight years have seen considerable progress, including England achieving firsts of winning a major tournament – the 2022 Euros on home soil – and reaching a World Cup final in 2023 under boss Sarina Wiegman, and access to football for girls in schools being boosted.
Speaking ahead of International Women’s Day, Campbell told the PA news agency: “The reason I took the job was I have been passionate all my life about the power of sport to change people’s lives.
“And that’s not just in sport – yes, for some people, like our elite players, you can help make their dreams come true, or support them on that journey to that special moment. But for many people, it isn’t the sport itself, it’s the way it gives people confidence, self-esteem, self-worth.
“So when we wrote our strategy, the team and I (in 2020), we called it Inspiring Positive Change, and we meant not just in football – we meant bigger than football, because we believe for the women’s game it is bigger than football.
“It is about inspiring women to recognise they can play at the highest level, coach, referee, sit in the boardroom, and I do think, just listening to people talk generally, we’ve inspired, the players, the Lionesses particularly.
“But I think the strategy and what we’ve done has really inspired girls and women to feel that they can, it’s possible. Do you want to be an astronaut? You can be an astronaut. You want to be an engineer? You can be an engineer. And I think that’s really, really important.
“I feel we’ve taken a big step on that journey, and whoever I hand the baton to I’m sure will be someone with the same passion to really drive that wider societal change.”
The FA’s update on its four-year strategy published in December reported a target for 75 per cent of schools to be offering equal access to football in PE lessons had been met.
On International Women’s Day last year, the Government announced a package to support equal opportunities in school sport after England’s players called for change following their Euros win.
Asked what she was most proud of from her tenure, Campbell said: “I feel we’ve built a really good equal-access programme for girls in schools, I think we’ve done a terrific job there.
“You’ve got to put on my list winning the Euros, a special moment. But I think the thing I’m most proud of is the team I’ve built in the FA to continue the journey – they are, like me, missionaries.”
The FA’s December update reported increases in terms of female players, youth teams, coaches and referees, and there has been a rise in average attendance in the Women’s Super League, which went fully professional in 2018, was the subject of a major broadcast deal in 2021, and from next season will be overseen by a new organisation currently known as ‘NewCo’, with Nikki Doucet as chief executive.
A big talking point has been a lack of diversity in the women’s game in terms of ethnic minority representation, an area in which Campbell says “there’s a lot of work to do but we are addressing it”, pointing to changes that have been made to the talent pathway.
On former England midfielder Karen Carney’s women’s football review, Campbell said: “I think we recognise it as being a series of recommendations which all of us are signed up to and want to make happen – it’s just how.”
Campbell stressed the importance of finance for the future of the women’s game, saying: “I think we’re all very proud of the journey we’ve been on. We all recognise there’s still a lot to do. But I think it’s investment that’s going to drive us now.
“I think we have real clarity in the vision, we know where we’re trying to go.”
The 75-year-old says a conclusion to the process of appointing her successor is “fairly close”, and added: “I haven’t finished. I have a massive desire still to change the world we live in. I want to continue while I can, if I can make a difference – where and what I don’t know yet.”
Leverkusen star Wirtz named Bundesliga Player of the Year
Florian Wirtz played a starring role for Bayer Leverkusen this season and has been named the Bundesliga Player of the Year.
Wirtz scored 11 goals and provided a further 11 assists on the way to helping Leverkusen win their first-ever top-flight title.
The forward was pivotal in Leverkusen’s title charge as they became the first German team to complete an unbeaten season.
Only Victor Boniface has scored more goals than Wirtz this campaign, netting 14 times, while his tally of 11 assists is second only to Alejandro Grimaldo (13) across the Bundesliga.
Wirtz came off the bench to score a hat-trick in Leverkusen’s 5-0 win over Werder Bremen in April which clinched the title with five games remaining.
The Bundesliga champions still have the German Cup final on Saturday against Kaiserslautern, which follows the Europa League final against Atalanta on Wednesday.
Wirtz played a critical role in helping Leverkusen reach their third European final, having been involved in eight goals in the Europa League this season (four goals, four assists), the most of any player in the team.
He has also created 28 chances from open play in the competition, a tally only five players can better in a Europa League campaign, most recently Amin Younes for Ajax in 2016-17 (30).
In all competitions, Leverkusen’s unbeaten run stretches to 51 matches, as they aim to finish an unbeaten season with a treble.
Kane injury doubt for England Euro 2024 squad
Harry Kane may be a doubt for England’s Euro 2024 squad as he continues to struggle with a back problem.
Gareth Southgate is due to name his preliminary squad for Euro 2024 on Tuesday, ahead of upcoming friendlies against Bosnia and Herzegovina and Iceland.
The England captain missed the final two Bundesliga games of the season after going off towards the end of Bayern Munich’s Champions League semi-final second leg against Real Madrid.
Thomas Tuchel confirmed prior to their final match against Hoffenheim that Kane was back in England to undergo treatment.
When later asked again about the nature of the striker’s injury, Tuchel admitted that Kane had been struggling for a couple of weeks.
"In Madrid, it was borderline. We tried injections and treatments. The back has completely closed.
"It has gotten worse and kept breaking out in small, everyday movements. There's no chance he's even training."
Kane scored 36 league goals in his debut campaign for Bayern, though due to the injury, he finished five adrift of Robert Lewandowski’s single-season goal record of 41, set in 2019-20.
The final announcement of Southgate's 26-man squad will be revealed on June 7, ahead of the tournament opener against Serbia on June 16.
Pochettino prioritising continuity as Chelsea draw up transfer plans
Mauricio Pochettino feels continuity will be key for Chelsea ahead of his second season in charge, ruling out the prospect of another clear-out at Stamford Bridge.
Chelsea clinched European qualification on the final day of the Premier League season on Sunday, a 2-1 win over Bournemouth ensuring they beat Newcastle United and Manchester United to sixth place.
The Blues finished the campaign with five straight victories, the first time they have achieved that feat since doing so in March 2022 under Thomas Tuchel.
A positive end to Pochettino's debut campaign has quietened talk of his job being under threat, and he wants to see evolution rather than revolution ahead of 2024-25.
"Does the club need new signings? Always, you can improve," Pochettino said after Sunday's victory.
"They are going to be much better next season because they will have one year of experience, a tough experience.
"That is the advantage of being solid and consistent and not making too many changes.
"Next season, if we keep 80 to 85 per cent of the squad, for sure it is a big step forward because it is about having continuity in the ideas and the knowledge between them. That is important for the club.
"That is a club decision. Like it was from the beginning, we [the coaching staff] are going to be there to help and if not, we are going to do our job."
Chelsea only lost one of their final 15 matches of the Premier League season (nine wins, five draws), with that defeat coming by a 5-0 scoreline at Arsenal in April.
Only Manchester City, Arsenal (16 each) and Liverpool (12) won more Premier League games than Chelsea's 10 between the turn of the year and the end of the campaign, with their total of 43 goals in that time ranking them fifth among all teams in the division.
Chelsea's overall tally of 77 goals in 2023-24 was their third-most in a Premier League season, behind only their title-winning campaigns of 2009-10 (103) and 2016-17 (85).
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