The European Super League's pledge to stream all matches for free is unsustainable and merely a ploy to coax fans into supporting the project.
That is the view of finance expert Dan Plumley, who does not see how a breakaway competition could offer enough prize money to earn the support of clubs while showing games for free.
Despite a backlash from fans, players and media thwarting the Super League's attempted launch in 2021, the project reared its head again this week with a reworked format being announced.
After the European Court of Justice (ECJ) ruled FIFA and UEFA "abused a dominant position" in blocking the Super League two years ago, the competition's organisers, A22 Sports, revealed a new format for the tournament, which is still supported by Real Madrid and Barcelona.
The plan features promotion and relegation across three tiers and also includes a promise to make all games free to stream, but Plumley doubts whether that is possible.
"Everything we've seen throughout history would point to the fact that won't be sustainable, which is where the finances and the distribution models get interesting," he told Stats Perform.
"We've seen the proposed format of the new ESL but we've not seen the financial distribution mechanisms, we've not seen where the money's coming from and if you are going to promote a free-to-air model through a streaming service, that obviously looks good for the fans.
"But at some point you have to have some form of broadcaster to be able to generate prize money and to generate the finances of the competition.
"Everything I've seen throughout the years would suggest that you can't go that long without a decent broadcasting deal or big commercial and sponsorship partnerships."
Asked whether the promise of free coverage was purely intended to get fans onside, Plumley added: "Yeah, for sure.
"You've probably made the most relevant point there, which is how much people are paying currently for sports subscription content.
"Talking from a basis of us being located in the UK, it's not cheap. If you want a Sky Sports subscription, a TNT Sports subscription, the Amazon one… it does become quite costly for the fans.
"So to have something that is free at the point of consumption is obviously a hook for fans to come on board with it.
"I think we've clearly seen the backlash in the UK with the English clubs and many English fans.
"Even if it is free-to-air and dependent on the clubs that would be involved, I think some would still turn around and say: 'No, thank you very much. Even if it's free, I'm not interested'.
"But there is a whole range of international fans out there that follow European football and follow some of these clubs. Maybe some of those are interested.
"You look at it through your own lens, but you also have to look at it through the lens of others. Obviously it's a ploy to try and get some positivity on board by offering it free-to-air."
Plumley said the only way the project could succeed financially with a free-to-air model was through the potential involvement of a state wealth fund.
"I think where you might see some shift in the future, and this might start to make it bigger than Europe, is will we see sovereign state wealth funds or private equity consortiums get involved with the financing of the competition, to enable them to show some free-to-air content?" Plumley said.
"In the 2021 project, it was supposed to be financed by JP Morgan and we saw that American influence, we've seen an explosion in Saudi Arabian football in the last couple of years.
"Do one of those other big players in the market get involved in the future? I think all those questions are a little bit up in the air at the minute.
"At some point, you have to start talking about broadcasting deals because there's only so much free-to-air content you can give away if you're going to be putting a load of prize money on the table."
Kane gunning for Lewandowski's single-season Bundesliga goal record
Harry Kane has his eyes set on Robert Lewandowski's single-season Bundesliga goal record after scoring twice in Bayern Munich's 2-1 win over Eintracht Frankfurt, though he knows he needs "to get a move on".
Kane scored in both halves on Saturday to take his tally to 42 goals this season across all competitions, also reaching the 400-goal mark at senior level for clubs and country.
The striker scored 280 of those goals for Tottenham, holding the honour of being the club's all-time leading scorer, while he is also the most prolific player in England history with 62 goals for the Three Lions.
With 35 goals in 31 Bundesliga appearances this season, Kane now has his eyes set on another piece of history.
Former Bayern striker Robert Lewandowski holds the record for the most goals scored in a single Bundesliga campaign, netting 41 times in 2020-21.
Asked about the possibility of breaking that record with just three games remaining in Bayern's league campaign, Kane said: "It's possible, but obviously I have to get a move on!
"I've got to maybe score a few goals next week. It's there, it's in touching distance.
"It depends on the last few games of course, but it was nice to add to it today and score a couple of goals to help the team."
Bayern next host Real Madrid in the first leg of a Champions League semi-final tie on Tuesday, before travelling to face Stuttgart on Saturday.
Pochettino says VAR 'damaging' English football as Chelsea denied Villa win
Mauricio Pochettino claimed VAR is "damaging" English football after Chelsea saw a potential winning goal chalked off at the end of their 2-2 Premier League draw with Aston Villa.
Despite a bright performance, Chelsea found themselves 2-0 down at half-time on Saturday with Marc Cucurella putting through his own net before Morgan Rogers added Villa's second.
Goals from Noni Madueke and Conor Gallagher dragged Chelsea level as they penned Villa back after the break, but the Blues were enraged in stoppage time when Axel Disasi saw a potential winner ruled out.
Disasi headed home in the fifth minute of stoppage time to spark wild celebrations among the visiting Chelsea fans, only for referee Craig Pawson to disallow the goal following a pitchside VAR review, ruling Benoit Badiashile pushed Diego Carlos in the build-up.
With that incident coming just one week after Chelsea were denied a penalty in their FA Cup semi-final loss to Manchester City despite Jack Grealish appearing to handle Cole Palmer's free-kick, Pochettino has had enough.
"Everyone that was watching the game will feel disappointed. The referee said it was a foul and disallowed the goal after going to the VAR to confirm," he told TNT Sports.
"The referee is unbelievable and it's ridiculous. It is difficult to accept these types of things. In the semi-final it was handball and it was no penalty, the referee didn't check it.
"It is painful as it has damaged English football and I think Villa players and their fans didn't understand why the goal was disallowed.
"They said it was a foul and if you see the challenge… if we go into every single challenge like this and it is going to be a foul, we wouldn't finish the game with 11 players.
"We can talk about the performance or the decision – it is damaging the game."
Pochettino had no complaints about Chelsea's performance, though, as they avoided defeat for just the fourth time in 51 Premier League games when trailing by two or more goals at half-time.
The Blues previously achieved that feat in a 3-3 draw with Sheffield Wednesday in 1992, a memorable 2-2 draw with Tottenham in 2016 and another 3-3 draw with West Brom in 2020.
Chelsea racked up 21 shots to Villa's nine and put up 1.57 expected goals (xG) to the hosts' 1.1, with Nicolas Jackson and Palmer spurning glorious chances in either half.
"The performance was very good," Pochettino said. "We played really well and it is true in the first half we conceded too easily.
"To play Villa, who are fighting for the top four, I am pleased with the team. Now, we have to move on and the headlines will be about the disallowed goal."
New England Revolution 1-4 Inter Miami: Messi at the double as Herons run riot
Lionel Messi scored twice and laid on a goal for Luis Suarez as Inter Miami retained their three-point lead at the Eastern Conference summit with a 4-1 win over the New England Revolution.
A franchise-record crowd of 65,612 people witnessed a flying start from the Revs as they took the lead within just 37 seconds at Gillette Stadium. Carles Gil pounced on some sloppy play from Miami to tee up Tomas Chancalay, who lobbed Drake Callender for the opener.
However, Miami roared back with Messi leading from the front. They had a deserved equaliser just after the half-hour mark, Messi slotting home after latching onto Robert Taylor's throughball.
Messi had his second after 67 minutes, producing another composed finish after former Barcelona team-mate Sergio Busquets split the New England backline.
Messi was involved in another two goals as Miami added some gloss to the scoreline late on; his first-time shot was saved by Henrich Ravas but Benjamin Cremaschi was on hand to score on the rebound after 83 minutes, then the Argentine teed up Suarez for a curled finish five minutes later.
Miami stay three points clear of Supporters' Shield holders FC Cincinnati at the top of the East, with the Orange and Blue keeping pace by beating the Colorado Rapids 2-1 on Saturday.
Data Debrief: Messi rolls back the years
Ahead of Saturday's game, some feared Miami boss Gerardo Martino would opt to rest Messi after speaking of the risks of fielding the eight-time Ballon d'Or winner on New England's artificial pitch.
However, Messi came through 90 minutes with another mesmerising performance. He has now recorded a goal involvement in 10 straight club matches for the seventh time in his glittering career, last doing so for Barcelona between September and December in 2018.
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