Saudi Arabia World Cup part of global power shift in football, says finance expert

By Sports Desk November 30, 2023

Saudi Arabia's emergence as the sole bidder to host the 2034 FIFA World Cup is no surprise and could be part of a major power shift to affect football in the next few years.

That is the view of sports finance expert Dan Plumley, who also says FIFA will find it difficult to avoid political questions when Saudi oil company Aramco becomes the governing body's highest-paying sponsor.

FIFA confirmed in October that Saudi Arabia was the only country to submit a bid to host the 2034 World Cup before the deadline, making a second tournament in the Gulf a mere formality.

The announcement came less than a year after the 2022 tournament was held in Qatar, a decision which was roundly criticised due to the country's poor human rights record and criminalisation of same-sex relationships. 

Saudi Arabia's bid to host football's most iconic tournament comes after the state's Public Investment Fund took direct control of four Saudi Pro League clubs, attracting big names including Karim Benzema, Neymar and Sadio Mane to a league which already contained Cristiano Ronaldo.

Plumley foresees the country emerging as a football powerhouse over the next decade, with the World Cup playing a major role in that vision.

"I don't think it's a surprise, I think that you can see the power shift, the dynamics changing in world football," he told Stats Perform of the 2034 bid.

"We've obviously seen it off the back of the recent Qatar World Cup, and you could see the narrative of Saudi Arabia's direction of travel with what they're doing with the Saudi Pro League.

"[It's] linked to their Vision 2030 project as a country and how they're trying to pivot away from oil and look at other ways to generate revenue in the future, on top of the World Cup being – alongside the Olympics – the biggest sporting event on the planet. 

"It's quite clear that was always going to be in their sights. I don't see that as any real surprise.

"I think there's a long waiting time now: when you look at the plans they've got for the Saudi Pro League, and couple that with hosting a World Cup, there's a lot of ifs. 

"But we could be looking at a significant power shift in world football in six to 10 years' time."

Just a few weeks after Saudi Arabia emerged as the sole 2034 bidder, it was reported that the nation's state-owned petroleum company Aramco was set to become FIFA's largest single sponsor, which critics have suggested amounts to a conflict of interest.

Asked about the prospective deal, Plumley said: "This is a much wider question around the governance of the sport, and I think you can draw some parallels to the situation in English football with the independent regulator.

"Part of the reason for the independent regulator is because people have not been happy with the Premier League being self-governing, being judge, jury and executioner.

"But that same kind of conversation is happening at UEFA levels, and it's been happening at FIFA levels for a number of years. 

"They are the ultimate governing body of world football. In that regard, it's very difficult to do anything else within the governance framework, because that's where we stop. 

"People will always draw parallels to the companies connected with that, and the way in which event hosting is done, where the World Cups are going and who the sponsors are. 

"There's been numerous conversations about that throughout history, it's now just positioned in a slightly different way because we're in slightly different territory.

"You can't avoid the politics of it, whether we like to or not. It's much bigger now than football and I think that's what you keep coming back to, [the fact that] there's a lot going on in the market that transcends the game on the pitch."

Related items

  • All or nothing: TTFA president Edwards gives Yorke World Cup qualifying mandate in two-year agreement All or nothing: TTFA president Edwards gives Yorke World Cup qualifying mandate in two-year agreement

    Trinidad and Tobago Football Association (TTFA) president Kieron Edwards has given recently appointed Head coach Dwight Yorke a mandate of qualifying the senior Soca Warriors to the Fifa Men’s World Cup or risk being replaced.

    Edwards made the declaration during an interview on I95.5 FM on Saturday, as he pointed out that their World Cup qualifying ambition was the driving force behind the move to replace Angus Eve.

    “It’s not just about selecting a coach. It is about the process, the journey and qualifying to the World Cup,” Edwards said.

    Still, Edwards, who was elected TTFA president in April, explained that getting to the World Cup was a medium-term goal for his administration and, as such, they opted for a change in approach to accomplish that objective.

    “We had to get the process right. We had to get where we wanted to go and make sure we had the mechanics within the TTFA right to make sure we get there and I think we reached the best choice for the men’s national senior team,” he shared.

    “The entire team met and we laid out our short-term goals, medium-term goals and long-term goals. The medium-term goal was to qualify for the World Cup in the next two years. When we evaluated everything, we thought we needed a change...and the executive decided we wanted to go in a different direction.” Edwards added.

    That said, Edwards reaffirmed his unwavering support for the current crop of Soca Warriors players to get the Twin Island Republic to another World Cup for the first time since 2006.

    In fact, he revealed that Yorke’s two-year contract is with an agreement that he successfully qualifies the team to the 2026 global showpiece.

    The Soca Warriors currently sit second in Group B on four points, two points behind leaders Costa Rica ahead of the resumption of qualifying action in 2025.

    “With the right support and with the guys we have, I do believe we can qualify for a World Cup. We need a coach that understands the culture we have, with players coming back in two, three days before a game. Dwight was the ideal choice for us and he understands the culture of teams in Concacaf as well,” Edwards noted.

    “In terms of that professional to approach the game, I think Dwight really brings that to T&T football. I think this project for our executive and for Dwight is about qualifying for the World Cup. It’s qualifying for the World Cup or nothing. I am sure I know Dwight’s pride. He will not stay on with the TTFA or with any club if he has failed to live up to his high standards,” the TTFA president opined.

    Beyond the on-field obligations Edwards said it will take an estimated US$4 million to ensure Yorke and his team has the best possible chance throughout their campaign.

    “The government through the Ministry of Sport has been involved in every campaign. We truly believe qualifying for the World Cup, taking it to the back end of 2025 will take about US$4 million. When we relate the proposal, we are hoping to get 30-33 per cent from the government,” Edwards said.

  • Neymar suffers fresh injury blow Neymar suffers fresh injury blow

    Neymar sustained a new injury as he was forced off during Al-Hilal's AFC Champions League Elite win over Esteghlal.

    Aleksandar Mitrovic plundered a hat-trick on Monday to seal a 3-0 win.

    But Al-Hilal's victory was soured by an injury to Neymar, who had to make way just 29 minutes after he came on as a second-half substitute.

    The Brazilian, who has just returned from over a year out of action following a serious knee injury, was forced off with what appeared to be a thigh issue.

    Indeed, Monday's appearance was only the 32-year-old's second for Al-Hilal since his comeback.

    He has featured just seven times for the Saudi Pro League champions in all competitions since his big-money move from Paris Saint-Germain in 2023.

  • Rodgers delighted as Celtic rout Aberdeen in semi-final Rodgers delighted as Celtic rout Aberdeen in semi-final

    Celtic booked their place in the Scottish League Cup final after hammering Aberdeen 6-0 at Hampden Park on Saturday.

    The 21-time winners of the tournament were inspired by a Daizen Maeda hat-trick in a near-perfect performance against the Scottish Premiership's second-placed side.

    Manager Brendan Rodgers was delighted with the result and performance from his side.

    "It was a testament to our players and the demands they have. They play every week in big games. We have to manage this group through every game," he told Premier Sports.

    "It was up to us to decide the game and the players did that. They were brilliant today. We were more aggressive in the second half.

    "Aberdeen have had an excellent season, they will continue to work well I'm sure."

    The result was Aberdeen's first defeat in 17 matches in all competitions this season, with a 2-2 draw at Celtic Park last month the only time they had previously failed to win.

    Cameron Carter-Vickers got the scoring under way with a header 29 minutes in, before the brilliant Maeda sat down goalkeeper Dimitar Mitov to set up Kyogo Furuhashi for a second three minutes later.

    Maeda then got in on the act himself on 40 minutes before the game briefly descended into farce on the stroke of half-time, with Rodgers shown a yellow card for kicking away a ball that had gone out before slipping over.

    "To be fair, I was raging because we had given the ball away," he said.

    "I have my moments, like every manager. It was just the game, even though we were comfortable at 3-0.

    "It was a deserved yellow card. The speed of the ball [was the issue]. I just wanted to keep the tempo of the game."

    Celtic and Maeda picked up where they left off in the second half to make it 4-0 in the 50th minute before Nicolas Kuhn hammered in a fifth on the hour.

    The rout was complete when Maeda wrapped up his hat-trick as he finished off a flowing attacking move with five minutes to go.

    After the match, Rodgers continued to be effusive about his team, who will face either Rangers or Motherwell in the final.

    "An outstanding team performance. You come up against a team that has been so, so good. We knew it would be a challenge," he told BBC Scotland.

    "We had to bring our A-game and the players did that, in particular during the second half.

    "We were ruthless. We worked the ball really well to create the space and made good runs.

    "It's a beautiful pitch here at Hampden. It's perfect for the football we want to play."

© 2024 SportsMaxTV All Rights Reserved.