Saudi Arabia's emergence as the sole bidder to host the 2034 FIFA World Cup is no surprise and could be part of a major power shift to affect football in the next few years.
That is the view of sports finance expert Dan Plumley, who also says FIFA will find it difficult to avoid political questions when Saudi oil company Aramco becomes the governing body's highest-paying sponsor.
FIFA confirmed in October that Saudi Arabia was the only country to submit a bid to host the 2034 World Cup before the deadline, making a second tournament in the Gulf a mere formality.
The announcement came less than a year after the 2022 tournament was held in Qatar, a decision which was roundly criticised due to the country's poor human rights record and criminalisation of same-sex relationships.
Saudi Arabia's bid to host football's most iconic tournament comes after the state's Public Investment Fund took direct control of four Saudi Pro League clubs, attracting big names including Karim Benzema, Neymar and Sadio Mane to a league which already contained Cristiano Ronaldo.
Plumley foresees the country emerging as a football powerhouse over the next decade, with the World Cup playing a major role in that vision.
"I don't think it's a surprise, I think that you can see the power shift, the dynamics changing in world football," he told Stats Perform of the 2034 bid.
"We've obviously seen it off the back of the recent Qatar World Cup, and you could see the narrative of Saudi Arabia's direction of travel with what they're doing with the Saudi Pro League.
"[It's] linked to their Vision 2030 project as a country and how they're trying to pivot away from oil and look at other ways to generate revenue in the future, on top of the World Cup being – alongside the Olympics – the biggest sporting event on the planet.
"It's quite clear that was always going to be in their sights. I don't see that as any real surprise.
"I think there's a long waiting time now: when you look at the plans they've got for the Saudi Pro League, and couple that with hosting a World Cup, there's a lot of ifs.
"But we could be looking at a significant power shift in world football in six to 10 years' time."
Just a few weeks after Saudi Arabia emerged as the sole 2034 bidder, it was reported that the nation's state-owned petroleum company Aramco was set to become FIFA's largest single sponsor, which critics have suggested amounts to a conflict of interest.
Asked about the prospective deal, Plumley said: "This is a much wider question around the governance of the sport, and I think you can draw some parallels to the situation in English football with the independent regulator.
"Part of the reason for the independent regulator is because people have not been happy with the Premier League being self-governing, being judge, jury and executioner.
"But that same kind of conversation is happening at UEFA levels, and it's been happening at FIFA levels for a number of years.
"They are the ultimate governing body of world football. In that regard, it's very difficult to do anything else within the governance framework, because that's where we stop.
"People will always draw parallels to the companies connected with that, and the way in which event hosting is done, where the World Cups are going and who the sponsors are.
"There's been numerous conversations about that throughout history, it's now just positioned in a slightly different way because we're in slightly different territory.
"You can't avoid the politics of it, whether we like to or not. It's much bigger now than football and I think that's what you keep coming back to, [the fact that] there's a lot going on in the market that transcends the game on the pitch."
Brentford 3-1 Southampton: Bees begin life after Toney with comfortable win
Brentford began life without Ivan Toney with a comfortable 3-1 victory over Southampton.
Bryan Mbeumo’s brace and a Yoane Wissa goal proved to be the difference between the two sides and condemned the Saints to their third straight loss since promotion back to the Premier League.
With departed striker Toney watching in the stands after his move to Al-Ahli in Saudi Arabia, the hosts proved too strong for Russell Martin’s men. They created the superior chances and capitalised on an error-strewn performance from Southampton’s backline.
Mbeumo opened the scoring on the stroke of half-time before doubling the lead halfway through the second period and Wissa then got on the scoresheet moments later to continue Brentford’s strong start to the campaign. Yukinari Sugawara bagged a consolation in injury time for the Saints.
Brentford sit in fifth place ahead of the first international break, while Southampton are second-bottom of the league table with zero points.
Data debrief: Wissa continues to prove effective at home
Wissa now has five goals and two assists in his last seven matches at the Gtech Community Stadium.
Brentford have recorded consecutive home league wins for the first time since last November, and the first time in their opening home games since August 2018.
Brentford 3-1 Southampton: Bees begin life without Toney with comfortable win
Brentford began life without Ivan Toney with a comfortable 3-1 victory over Southampton.
Bryan Mbeumo’s brace and a Yoane Wissa goal proved to be the difference between the two sides and condemned the Saints to their third straight loss since promotion back to the Premier League.
With departed striker Toney watching in the stands after his move to Al-Ahli in Saudi Arabia, the hosts proved too strong for Russell Martin’s men. They created the superior chances and capitalised on an error-strewn performance from Southampton’s backline.
Mbeumo opened the scoring on the stroke of half-time before doubling the lead halfway through the second period and Wissa then got on the scoresheet moments later to continue Brentford’s strong start to the campaign. Yukinari Sugawara bagged a consolation in injury time for the Saints.
Brentford sit in fifth place ahead of the first international break, while Southampton are second-bottom of the league table with zero points.
Data debrief: Wissa continues to prove effective at home
Wissa now has five goals and two assists in his last seven matches at the Gtech Community Stadium.
Brentford have recorded consecutive home league wins for the first time since last November, and the first time in their opening home games since August 2018.
NFL teams unwilling to hand Belichick total control, suggests Pennel
Bill Belichick's failure to land another coaching role in the NFL after leaving the New England Patriots was unsurprising due to the level of control he demands, says his former tackle Mike Pennel.
Belichick is regarded as one of the greatest head coaches in NFL history, leading the Patriots to nine Super Bowls and winning six during 23 seasons in charge between 2000 and 2023.
His six Super Bowl titles as a head coach match the best returns of any franchise in NFL history, with the Patriots and the Pittsburgh Steelers both possessing six.
He is also within reach of Don Shula's record for the most victories as an NFL head coach, with his total of 333 (including postseason games) putting him 14 behind the Miami Dolphins legend (347).
If only regular-season games are counted, Belichick has 302 victories to Shula's 328.
However, Belichick parted company with the Patriots after they went 4-13 during a dismal 2023 season, and he was unable to land a new role despite being linked with several teams, including the Los Angeles Chargers and Dallas Cowboys.
Pennel, who spent six months with Belichick's Patriots in 2019, believes the level of control he demands over a franchise's direction proved off-putting.
"Bill Belichick's one of the greatest coaches of all time, if not that. So it's going to look a lot different. He was coaching in the NFL before I was even alive," he told Stats Perform.
"I'm clearly just speculating because I'm not part of the New England Patriots franchise, but I just think the situation was, it was that time where they wanted to change.
"They wanted a fresh face and Bill wants things to run a certain way and I don't think franchises are willing to relinquish that much control to a new coach.
"I just think he wants to take his time. I know he's a family man and just wants to enjoy the time with his family. He's already done everything."
Jerod Mayo has taken the reins in Foxborough following Belichick's departure, with quarterback Drake Maye being drafted third overall to lead the team into a new era.
Pennel, however, believes teething problems will be part of the process this year, saying: "It's hard. It takes some time. You know, there's a couple years of transition depending on how much time you have with the players and everything like that.
"You're learning a whole new system. You're learning with all new players, you're learning with all new staff, so it's very hard.
"I don't think it's ever happened like that, in the first year to go to a Super Bowl. It's hard to get to that successful level."
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