Erik ten Hag has outlined his Manchester United vision on his first day in the job and warned the club's underperforming stars that "good is not good enough".
The 52-year-old was announced as interim manager Ralf Rangnick's successor last month on a three-year deal with the option of a further 12 months.
After guiding Ajax to a third Eredivisie title in his four full seasons in charge, Ten Hag ended his contract with the Dutch giants early to start work with United ahead of schedule.
Ten Hag was in attendance for Sunday's 1-0 loss to Crystal Palace, which ensured United finished sixth in the Premier League and with their lowest-ever points tally.
United have not won the title since Alex Ferguson's final season in 2012-13, though they did finish as runners-up under Ole Gunnar Solskjaer in the 2020-21 campaign.
Following a fifth campaign without any silverware – their worst trophy drought in 40 years – Ten Hag understands the size of the task on his hands to transform United's fortunes.
"First, we must accept the current situation," he told United's website on Monday. "But we must also know one year ago, this club, this team was second in the Premier League.
"There's potential and now it's up to us to get that out. It's a process, it will take time but I'm convinced we will come to that point where we get success.
"We have to work hard and it has to be based on the right philosophy and strategy."
He added: "I have high expectations from myself and that is also what I demand from my squad. They have to co-operate together and they have to give every day their best.
"And I would say, for me, good is not good enough. We have to do better."
To coincide with Ten Haag's first official day in charge, United also confirmed the appointments of Mitchell van der Gaag and Steve McClaren as assistant coaches.
Just a week on from taking charge of Ajax for the final time, Ten Haag is now relishing the opportunity to manage one of the world's most prestigious clubs.
Asked why he was so eager to get going at Old Trafford, Ten Hag said: "Before a season, you have to prepare and when you are in a club, I will say it’s a continual process.
"You're working on next season and still you are in the current season, but we didn't have that time.
"And now we close the season and I'm coming over to meet people and to roll out the strategy, to prepare pre-season, prepare staff and prepare a squad.
"First, we have a break. We will start pre-season on June 27 and I will get a few of the squad, [a few] of the individual players.
"In certain positions we want to renew the squad, but as I said, this squad was second in the league one year ago, so there is potential and I'm really looking forward to co-operating with the squad."
Rangnick bows out having lost five of his final eight league games in charge, compared to just two losses in his first 16 matches at the helm.
Successor Ten Hag is not put off, though, and he has made it clear that he intends to bring an attractive brand of football to Old Trafford.
"I really look forward to doing this job, at this club with massive history, and we want to restore it where it belongs," he said.
"First of all, we want to make the fans proud. Second, of course we are in this moment, the current situation is obviously not that good. It’s a big challenge.
"I want to build and construct a team who are battling for each other, who are unified and who will get results.
"Also we are playing in the Theatre of Dreams. We want to entertain. But in the end, the intention is to play fantastic football. If we can't play fantastic football, we still have to win."
Neville: Chelsea sacking Pochettino 'would be madness'
Gary Neville says it "would be madness" for Chelsea to sack head coach Mauricio Pochettino as he is ideally suited to managing the club.
Pochettino admitted after Chelsea's 2-0 win over his former side Tottenham on Thursday that he is unsure of his future at Stamford Bridge.
The Argentinian has been under intense pressure at times this season, most recently on the back of the 5-0 loss to Arsenal last week.
Chelsea have since responded with a battling 2-2 draw at Aston Villa and the impressive win over Spurs, but doubts remain over Pochettino's future.
However, Neville insists it would be wrong of Chelsea to part company with the former Paris Saint-Germain boss at the end of the season.
"There was talk of Pochettino being under pressure a month or so ago," he told Sky Sports. "I think it would be madness to change the coach whose quality of work with these types of player is renowned.
"Making sure you have stability through another transfer window seems more critical than the idea someone else would come in and do a better job. That doesn't feel right here.
"He's a proven coach. One of the great coaches in the Premier League in the last five, six, seven years. Pochettino has had some up and down moments this season. But this is a good one."
Chelsea's victory over Tottenham moved them up to eighth in the Premier League and now within three points of Manchester United in sixth.
United have also struggled for consistency this season, raising doubts over their own manager Erik ten Hag as the end of the season nears.
There have also been reports that most of United's players will be up for sale when the transfer window opens, with or without Ten Hag in charge.
Ten Hag labelled those rumours "untrue", and Neville is adamant there will not be wholesale changes to the squad during the close season.
"To be fair, you know it's not true," the United legend said. "I mean [Kobbie] Mainoo is not for sale – there's no way that man can be sold so every player can't be for sale, it's impossible. There's no way United could sell their best young players.
"There's a lack of stability here at Chelsea at the moment, but there's a lack of stability at United. Richard Arnold, John Murtough, Patrick Stewart, Cliff Baty, all the senior management, Darren Fletcher's been moved to a different role within the club, Jason Wilcox has come in.
"I can understand why there is quite a few players who will be under pressure and potentially would be sold, but I can't believe it's every player or anywhere near that."
Ten Hag admits Man United missed out on Kane
Erik ten Hag has confirmed that Manchester United wanted to sign Harry Kane last year but were unable to bring him to the club.
The England captain joined Bayern Munich and has scored 43 goals so far in his maiden Bundesliga season.
United instead brought in Rasmus Hojlund from Atalanta, though the forward initially struggled to adapt to life in the Premier League, failing to score in his first 14 matches in the competition.
Overall, the forward has netted 14 times in all competitions, with eight of those coming in the top-flight, but Ten Hag admitted that the club did try to bring in a more high-profile striker.
Speaking to Sky Sports, he said: "This club can only have outstanding players because the expectations are so high. Manchester United is the biggest, or maybe second or third, biggest club in the world, the highest fanbase, so expectations will always be there.
"Everyone has an opinion about Manchester United and it can only be outstanding players.
"That's players who have all the skill set, that is the physical and especially the mental skill set they need to perform and contribute because we have to win every game. There's an expectation around every game from us so you can only fulfil that expectation when you have those outstanding players.
"But in the last decade and in this period, we couldn't always get the players we wanted. But then you have to build, and you have to accept that you get talent in instead of players who already proved it in the past.
"We have had some choices made with talents like Rasmus Hojlund. I can see a striker who already proved it, who we want to sign, and we couldn't get him. And then we went to Rasmus because he's a talent."
When asked if the unnamed striker he was referring to was Kane, Ten Hag confirmed that the 30-year-old had been a target for them.
He continued: "Yes, and you know Harry Kane will get you 30 goals. I think Rasmus will get there, but he needs time. It's not fair to assess him the same as Harry Kane. I would never compare two players because they are very different.
"But with Hojlund, I think we had the biggest potential in the striker position last summer, and we are very happy with him. But he also needs time to adapt, and we are very pleased he showed his assets in scoring goals.
"He had a very good period where he scored many games after he showed it, but before and after, he had some physical issues, which is normal for a young player coming up. But it has a negative impact on the team result and that's what you have to accept."
Saudi Pro League: Mahrez and Firmino on target as Al-Ahli tighten grip on third place
Riyad Mahrez and Roberto Firmino were both on target as Al-Ahli tightened their grip on third place in the Saudi Pro League table with a 4-1 win over Damac on Thursday.
Matthias Jaissle's team were four goals up within just 25 minutes as Damac folded, Ziyad Al Johani and Feras Al Brikan netting their first two before Franck Kessie was felled by Dhari Al Anazi for a penalty, converted by Mahrez.
Firmino then tapped home a fourth after being teed up by former Newcastle United winger Allan Saint-Maximin on the break, but Al-Ahli took their foot off the gas from there, Domagoj Antolic's second-half consolation rounding off the scoring.
Elsewhere, 10-man Al-Riyadh scored two stoppage-time draws to earn a dramatic 2-2 draw with Al-Fateh in Al-Mubarraz.
Goals from Djaniny and former Columbus Crew star Lucas Zelarayan put Slaven Bilic's hosts on the brink of victory, with Al-Riyadh playing almost half the game a player down after Khalid Al Shuwayyi's 54th-minute red card.
An astonishing collapse denied them, however, with Mohammed Al Shwirekh halving the arrears one minute into stoppage time before Didier Ndong headed in a left-wing cross three minutes later.
Thursday's other game saw Al-Hazm and Al-Akhdoud play out a goalless draw, keeping the hosts bottom of the table while Al-Akhdoud inched two points clear of the relegation zone.
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