Manchester United's inability to take their chances came back to bite them once more as they were held to a 1-1 draw by Southampton on Saturday.
Che Adams struck early in the second half to cancel out Jadon Sancho's opener at Old Trafford.
In the 3pm GMT kick-offs, Everton ended a six-match winless streak in the Premier League as Frank Lampard oversaw a vital 3-0 win over Leeds United at Goodison Park, while Watford were beaten by Brighton and Hove Albion and Brentford drew 0-0 with Crystal Palace.
Later, league leaders Manchester City moved 12 points clear at the top with a 4-0 thrashing of strugglers Norwich City at Carrow Road.
Manchester United 1-1 Southampton: Rangnick's right, but that won't get the Red Devils points
Ralf Rangnick may have risked the wrath of some pundits after bringing up expected goals in his post-match comments, but the interim manager is correct – his side are creating plenty of chances without putting them away.
United finished the game with 12 shots to Southampton's 13, but an xG of 2.6 to the visitors' 0.9.
Nevertheless, for only the second time in their Premier League history, United have failed to win back-to-back matches despite being ahead at half-time in both, having last done so in December 1998.
Across their 10 top-flight games under Rangnick, meanwhile, they have averaged fewer goals per game than they have under any other manager in Premier League history (1.4).
United are at least unbeaten in their last 12 Premier League games against Southampton (W5 D7) since a 1-0 home loss in January 2016, while having only scored two goals in his first 23 appearances for the club in all competitions, Sancho has since netted two in his last three.
Brentford 0-0 Crystal Palace: Bees stop the rot
Brentford ended a run of five straight Premier League defeats and registered a clean sheet for the first time in 12 top-flight games (since a 1-0 win over Everton on November 28), as they drew with Palace.
It was a match of few clear chances (there were only 15 shots in total), though Wilfried Zaha was convinced he should have been awarded a late penalty.
Zaha was making his 250th Premier League appearance for Crystal Palace, just the third African player to hit that milestone for a single club in the competition, after Shola Ameobi (294 for Newcastle) and Didier Drogba (254 for Chelsea).
Everton 3-0 Leeds United: Lampard up and running
Lampard claimed his first league win as Everton manager in style, as the Toffees snapped a four-match losing streak in the competition with an emphatic 3-0 win over Leeds.
Everton went 2-0 up before half-time through Seamus Coleman's first league goal in 69 games, since May 2019, and Michael Keane's 10th goal in the top flight for the club.
Both of those were headers and no team have now scored more headed Premier League goals than Everton, who are level with United on 336.
It was the first time Everton scored twice before half-time in 40 Premier League games, last doing so one year and nine days earlier against, coincidentally, Leeds at Elland Road.
Anthony Gordon diverted in Richarlison's shot to seal Everton's biggest Premier League win since a 5-2 victory over West Brom in September 2020.
Watford 0-2 Brighton and Hove Albion: No home comforts for the Hornets
Watford have now lost six consecutive home league games for the first time since August to October 1990, a run which also included a defeat to Brighton.
Neal Maupay and Adam Webster got the goals for Brighton, who have lost just one of their past 12 away games in the Premier League, all coming in 2021-22 (W4 D7) – no side has lost fewer away games in the top flight this term than the Seagulls.
Watford have not kept a clean sheet in any of their past 17 home Premier League matches, equalling the competition's record run without a home shut-out.
Roy Hodgson has taken on a big job, and Watford will want a favour from Aston Villa against Newcastle United on Sunday to remain within three points of safety.
Norwich City 0-4 Manchester City: Perfect Sterling hat-trick sees leaders storm on
City lost on their previous league trip to Carrow Road, but there appeared little danger of a shock this time around as Raheem Sterling's perfect hat-trick helped them to a 4-0 win.
Sterling became the third City player to score a perfect hat-trick in the Premier League, after Edin Dzeko and Sergio Aguero (twice). Meanwhile, no player has scored more away hat-tricks for the club in the competition than Sterling, with each of his last three coming on the road.
The ex-Liverpool attacker became the sixth City player to score as many as 10 headed goals in the Premier League, with only Aguero (19) and Niall Quinn (13) netting more.
City scored at least four goals in a Premier League away game for the 21st time under Pep Guardiola, at least eight more than any other side since the Catalan coach joined the club.
Norwich, meanwhile, have conceded 50 goals in their 24 Premier League games this season – only in 1938-39 (21) and 1946-47 (19) have they shipped 50 in fewer games in a single league campaign.
Frank praises Brentford's pressing, sees no tactical revamp with Toney departure
Thomas Frank heaped praise on Brentford's pressing following their 3-1 victory over Southampton on Saturday.
Bryan Mbeumo scored twice from Brentford's forwards forcing the Southampton backline into errors as the Bees earned their second Premier League win of the season.
This did not go unnoticed by Frank, who believes his side rank as one of the best in the league when it comes to that specific aspect.
He told BBC Sport: "They made errors because we pressed them unbelievably well. I think we are one of the best teams to do the high pressure in the Premier League.
"The players are so committed and that is the reason why we capitalised on errors from Southampton.”
Despite the departure of Ivan Toney to Al-Ahli, Frank does not think their style of play will have to be restructured too much, with both Mbuemo and Yoane Wissa enjoying productive starts to the season in his absence.
Frank said: “Ivan is a fantastic player, I'd love to have him in the team but he has his own journey and is going elsewhere.
"Our style of play hasn't changed. Wissa and Ivan are different players but the style doesn't change.”
Southampton boss Russell Martin was frustrated with his side’s mistakes at crucial moments, believing their performance was far better than the scoreline suggested.
He said to the BBC: “We made two mistakes that we were punished for, which is frustrating and disappointing.
"I saw lots of good things to feel positive about. I feel a lot better this week than I did after the Nottingham Forest game.”
Guardiola has 'no words' for hat-trick hero Haaland
Pep Guardiola was lost for words to describe Erling Haaland after his eighth Premier League hat-trick fired Manchester City to a 3-1 victory over West Ham.
Having scored a treble to help City claim a 4-1 win over Ipswich Town on matchday two, Haaland did likewise on Saturday to keep them perfect as they edged out the Hammers at the London Stadium.
Haaland's seven goals this season are the most any player has ever netted in the first three matches of a Premier League campaign, while only Sergio Aguero (12), Alan Shearer (11) and Robbie Fowler (nine) have ever helped themselves to more match balls in the competition.
Across English football's top four tiers, he is also the first player to score two hat-tricks in a team's first three games of a league season since Bradford City's Paul Jewell in 1994-95.
The Norwegian has now scored more than once in 26% of his Premier League matches (18/69, eight hat-tricks, 10 braces), leaving Guardiola in disbelief.
"There are no words for him," Guardiola told BBC Sport.
"All we can do is make him play better and better and give him as many balls as possible into the box. It's what we have to do. We are there and we added quality.
"This is a team. When you have to run backward, no one asks who has to do it. Everyone has to. When we see Erling doing that, it is fantastic."
Haaland himself, meanwhile, believes having an extended pre-season due to Norway missing out on Euro 2024 has helped him start the season in peak condition.
"I feel good. I feel energised. I had a long vacation and a long pre-season. I'm feeling good," Haaland told City's website.
"The years here have gone quick and it's been going like, 'bam bam bam', now I have a little bit of rest in my body and my feet. I feel really good now and I'm ready for more.
"I feel more refreshed and more energised. So when you do that you can practice on things you want to become better at in training. I feel good. I want to become better. I'm happy."
City sit top of the early-season table with nine points from nine available and saw last season's runners-up Arsenal slip up on Saturday, drawing 1-1 with Brighton and Hove Albion.
Haaland, though, feels it is too early to think about the title race, adding: "They [City's rivals] haven't slipped up yet. Three games, nine points. This is a great start.
"But let's not think too far ahead, because there’s potentially 70 games left this season. Let's breathe a bit and take it game by game."
Lopetegui rues missed opportunity as West Ham lose to Man City
West Ham manager Julen Lopetegui was not encouraged by the performance of his team despite losing 3-1 at home to Manchester City in their third league game.
“It is true that City is one of the best teams around the world for sure… but it is also true too that in the second half we have been very close to a draw,” he said speaking to BBC Match of the Day.
“I think we have played one very good second half. The start has been very good for us too.”
West Ham threatened for extended periods of the match and had chances to level the match at 2-1 down, with the best coming from Mohammed Kudus as he smashed a shot against the bar in the second half.
They also started the game brightly before going a goal down inside 10 minutes.
“In my mind we started very well, being aggressive,” said Lopetegui.
“We know in this plan normally they have initiative, it’s very difficult to not concede initiative then. That’s why you have to do a lot of very good things to overcome them.
“In the second half we had chances, I think we kept the ball much more, much more, and didn't concede a lot of chances."
But the hosts were ultimately undone by the brilliant finishing of Erling Haaland, who scored his second hat-trick in as many matches.
“He is one of the best players in the world, that's why he plays for Manchester City,” he said.
“You have to compete with these kind of players. City has the power and the quality to create chances.”
But ultimately, he was left frustrated at the sense of a missed opportunity and that his team were unable to earn themselves a draw that hadn’t seemed implausible during the match.
“Today I think the first goal was a pity for us but I’ve said it. I was happy with the performance think we were able to draw but again they damage us,” he said.
“Against this kind of team, if you make a mistake they don’t forgive. This is the difference they have… A little mistake they punish you, they punish us.
“We have to improve, to know to compete against this kind of team to be close to perfection.
“Don't make mistakes, be calm, defend well… we have quality players too.”
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