Erik ten Hag saluted "ketchup bottle" Marcus Rashford after the Manchester United forward ended his goal drought in their victory at Southampton.
Rashford doubled United's lead at St Mary's when he curled a 20-yard effort past Aaron Ramsdale, while Matthijs de Ligt and Alejandro Garnacho were also on target for the visitors.
It was the 26-year-old's 132nd goal for the club, but first since he found the net in the Red Devils' FA Cup victory over Liverpool at Old Trafford.
Rashford was the subject of criticism for his performance in United's 3-0 defeat against the Reds prior to the international break.
However, Ten Hag felt that "negativity" was unjustified and is backing his forward to build momentum, referencing an analogy once utilised by Cristiano Ronaldo.
"It's very important we don't pay attention to what the outside world is saying, but there was too much negativity about him," the Dutchman said of Rashford.
"He created two great chances in that game [the defeat to Liverpool]. In other games this season, he has played very well.
"He deserved that goal [against Southampton], but he had to work for it. That is what he is doing, and then you get a reward.
"Once, a striker was talking about a ketchup bottle; once it's going, it’s coming more."
"He has already scored so many goals for Manchester United. At his age, the number of goals is amazing, and I'm sure he will score many more goals."
Everton 'can't keep leaking goals', says Dyche
Sean Dyche has criticised Everton’s ‘leaky’ defence following a second defeat after going two-nil up in back-to-back games.
Everton lost 3-2 to Aston Villa after leading by two goals after 30 minutes, having also lost 3-2 to Bournemouth after leading by the same advantage prior to the international break.
In doing so, Dyche’s side became only the second side in Premier League history to lose back-to-back games after leading by two or more goals in both.
Following Saturday’s defeat to Villa, Dyche feels his side are lacking the cutting edge at vital moments.
“Today, we make a mistake and they capitalise on it. I said to the players, the killer instinct in both boxes is what’s vital. The key moment was to go 3-1 up. We didn’t and we made a mistake, and they capitalised on it. We have to keep going,” he told Sky Sports.
“We’re making high-quality chances. At the minute, we’ve got to score as many as it takes to win a game. That’s been a challenge since I’ve been at the club. We can’t keep leaking goals like that.
“We’re having to manipulate the team. We have to keep believing in each other. You’ve got a responsibility to deal with it – and that’s what we have to do, including me.
“[The players] are an honest group. They’ve worked very hard and been through a lot. We are where we are, so they’re very disappointed. We have to respond. Before you know it, Tuesday will be upon us.”
Everton have struggled with injury so far this season and find themselves increasingly short at the back.
Vitaliy Mykolenko had to be substituted after 26 minutes against Villa due to injury and was replaced by James Garner, traditionally a midfielder.
“We’re certainly taking some knocks at the minute. Every mistake seems to be a goal, and every chance we don’t quite capitalise on,” reflected Dyche.
“Unfortunately we were on the wrong side of the margins again today. It’s a tough one to take, for different reasons than the last game. We’re down to a low squad anyway, so it’s been a challenge without a shadow of a doubt.”
Shakhtar CEO expecting big move for Sudakov
Shakhtar Donetsk CEO Sergey Palkin believes Giorgi Sudakov will go onto big things if he can produce more stand-out performances in the Champions League.
The 22-year-old is thought to be one of the rising stars in European football, having helped Shakhtar to the Ukrainian Premier League in the last two seasons.
He was also one of the standout players of Ukraine's Euro 2024 campaign, creating the third-most chances (four) and having the most shots (nine), though he failed to hit the back of the net as they exited in the group stage.
With the start of their next Champions League campaign just around the corner – they kick off against Bologna on Wednesday – Palkin is expecting big things from the young midfielder.
Speaking at the Thinking Football Summit organised by Liga Portugal, Palkin said: "Everybody knows about Sudakov.
"I believe he is the new European star. Half a year ago, we had negotiations with Napoli. They proposed €40million. But we believe that he costs much more.
"Therefore, we believe that in this Champions League, he will show his best. Because he has the dream to play in a top-ranked European club.
"If he shows good football, I believe he will jump to this club".
Martinez: Duran can be 'the best in the world'
Aston Villa goalkeeper Emi Martinez believes match-winner Jhon Duran can be “one of the best strikers in the world” after he scored a 30-yard screamer against Everton.
Duran completed Aston Villa’s comeback in a 3-2 win against Everton at Villa Park, having been two goals down to the visitors after 27 minutes.
The Colombian was subbed on after 69 minutes and scored just seven minutes later. All three of his goals this season have been winners from the bench, meaning he has now scored the most winners as a substitute in a Premier League season ever.
Having witnessed his decisive impact today, Martinez believes he can be one of the best in the game.
"I have seen it from behind and I saw the ball moving - it was unstoppable,” the Argentine told Sky Sports, referencing his goal.
"It was a great strike. We have been trying to help Duran in the Premier League and if he can keep the consistency, he can be a really big threat.
"He can be one of the best strikers in the world, but he needs to keep his feet on the ground and to work hard. He has one of the top strikers [Ollie Watkins] in England playing in front of him."
His fellow striker Ollie Watkins scored a brace to bring Villa level against Everton prior to Duran’s strike.
It was the first time he had scored for the club since April 2024, though he had clearly been getting in the right positions. Before his first goal of the game, he had the highest xG total (1.58) in the league among those yet to score.
Watkins had a shortened pre-season after starring for England at Euro 2024.
“There’s such a quick turnaround from the Euros. A lot of the boys are getting back up to fitness,” Watkins told Sky Sports.
“I’m not at 100%. I took some time off during the international break. I don’t want to miss too many matches, though.
“I’m disappointed I didn’t get the hat-trick. I should be coming off with the match ball, but I’ll settle for the two.
“We were obviously unlucky against Arsenal. We’re delighted we got [the win] today. Now we focus on the Champions League, which everyone is looking forward to.”
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