Do you have Lay’s? Well, this seemingly simple question could lead to unexpected rewards, at unexpected moments, and sometimes by unexpected people. Lay’s, the world’s number one chip brand and official snack partner of the UEFA Champions League, has launched No Lay’s, No Game 2024, rewarding fans who are game day ready with Lay’s throughout the tournament. Through an ambitious “Chip Cam” stunt featuring football superstars David Beckham and Thierry Henry.
“We’ve heard from football fans from all over the world and they tell us the same thing: whether watching with a group of friends or at home solo, the experience is always better when sharing a bag of Lay’s,” said Ciara Dilley, vice president of marketing, Global Foods Group at PepsiCo. “This year, No Lay’s, No Game is giving fans even more reasons to have Lay’s in hand. For those who do, something truly remarkable might happen.
This year, Lay’s took a bold approach to its campaign and invited Beckham and Henry to ask, “Do you have Lay’s?” to a crowd of 75,000 cheering fans at San Siro during one of the most anticipated matches of the UEFA Champions League season between AC Milan and PSG. Just before kick-off, Beckham discovered, and couldn’t believe, that Henry had eaten all of his Lay’s chips. To solve it in just five minutes, the two put out a call through the Lay’s “Chip Cam” – an unexpected spin on the traditional kiss cam.
In what turns out to be a nail-biting, yet humorous, search for someone with Lay’s, the Chip Cam scans the crowd. Beckham and Henry see spectators offering up items on the jumbotron – like pizzas, empty Lay’s bags, even a couple kissing – desperate to be selected. Finally, to Beckham and Henry’s delight, two lucky fans, a father and daughter, are found with Lay’s and are invited to watch the game with the iconic football stars – proving having Lay’s can unlock a truly mind-blowing football watching experience. This epic hunt to find fans with Lay’s – and opening the door to a once-in-a-lifetime viewing experience for the lucky winners – serves as the main feature of this year’s No Lay’s, No Game commercial and will air throughout the UEFA Champions League 2024 tournament season.
“We had a great day filming at the San Siro stadium for No Lay’s, No Game. Whenever Thierry and I get together it’s always a lot of fun – and it was fantastic being able to surprise 75,000 fans,” said Beckham.
“Last year, I teamed up with Lay’s to surprise some of football’s biggest fans by literally going to their doors to see if they had Lay’s – and if they did, I stayed and watched the match with them,” said Henry. “This year, we really upped the ante with the Lay’s Chip Cam, and it was truly an exhilarating experience being back in the stadium with David. We spent a lot of our careers playing against each other on the pitch, so there’s something special about coming together with Lay’s in a whole new way to offer a once in a lifetime experience for fans.”
The campaign was created in partnership with Slap Global and directed by award-winning commercial and television director Andrew Lane.
You can catch UEFA Champions League action on Sportsmax and the Sportsmax app.
'Cristiano is perfect' - Martinez plays down early Ronaldo substitution
Roberto Martinez took Cristiano Ronaldo off just after the hour mark against Poland but assured he was only managing the 39-year-old's minutes.
Ronaldo was on target for Portugal in their 3-1 win over Poland, doubling their tally after Bernardo Silva's opener.
Piotr Zielinski provided the Selecao with a late scare, but Jan Bednarek's own goal ensured Portugal kept their 100% record, and they are the only team to win all three games so far in League A.
The Portugal captain was replaced by Diogo Jota, who had a hand in their third goal, in the 63rd minute, having had three shots and accumulating 1.43 expected goals (xG).
And Martinez insisted Ronaldo would have a part to play against Scotland as he praised the team's resilience to get the win over the line.
"It's part of managing players when you have two games in 72 hours. Diogo Jota came on very well. Cristiano is perfect," Martinez said.
"The first half was very good. We controlled the game, created opportunities, had very good synchronisation as a team, defended Poland's strengths very well and scored great goals.
"I'm happy with the new players who came in, it seems they have several international caps.
"Conceding a goal was a difficult moment, and it was great to see the reaction and score another goal. Overall, a very good performance.
"The challenge is two away games. 72 hours, recovering well. The players showed all their commitment during training and work at the Football City."
Martinez was also impressed by debutant Renato Veiga, who started alongside Ruben Dias at centre-back.
The Chelsea defender made seven clearances, the most of any player on the team, and helped limit Robert Lewandowski to just two shots, neither of which were on target.
"He has a very special profile. In his first training session, he showed that he gained maturity during the September training camp," Martinez added.
"He is an aggressive player, with great communication skills, who can defend large spaces, play in the air, against a Poland side that is very strong in set pieces.
"It was a fantastic debut. With a striker like Lewandowski, I think it is a debut that shows Renato's potential and how he is working at the moment."
Carsley did not apply for full-time England job, wants 'no regrets'
Lee Carsley revealed he did not formally apply to become the next England manager and wants "no regrets" over his time as interim boss.
Gareth Southgate left his position as England manager following their Euro 2024 final defeat in July, with the Football Association (FA) turning to Carsley for the Nations League fixtures.
He has won two of his three games so far, following up back-to-back wins over the Republic of Ireland and Finland with a disappointing 2-1 defeat to Greece at Wembley on Thursday.
With the return trip against Finland in Helsinki next up for the Three Lions, Carsley admitted prior to the game that he did not apply for the job during the application process earlier this year.
"No, I didn't apply for it," he told talkSPORT. "Because hopefully… I have been doing the U21s, and I am really happy with my job.
"I am an employee of the FA, and I was asked to take the senior team, which is a privilege. It was the proudest moment of my career.
"I am in a really fortunate position in that I am on the inside and I can see how much potential this team's got. It is one of the best jobs in world football.
"There aren’t many jobs where you’ve got a chance of winning. I believe the coach that comes in has got a really good chance of winning, and we deserve the best one that's out there."
Carsley was aiming to become the first England manager to win his first three competitive matches in charge since Fabio Capello in 2008, before Greece claimed their first-ever win over the Three Lions.
The 50-year-old selected an experimental line-up against Greece, fielding five attacking players, but no recognised striker, leaving the side unbalanced,
Harry Kane missed that game with a knock but is expected to return for the trip to Helsinki, having scored twice when they met them in September.
There was widespread criticism of the team after the full-time whistle, but Carsley says he did not want to play it safe during his time as interim boss.
"I think the reaction [to the loss against Greece] is fair enough. You have to respect people's opinions. We didn't perform as well as we can on the night, and I would expect a reaction [against Finland]," Carsley said in his press conference.
"I think it's something that I'll look back on in maybe two or three months and, you know, be better for it.
"I wanted to give this job my best shot for the three camps that we spoke about. I didn't want to have any regrets.
"It's important we do try something different at times. I think I'll be a better coach for that."
Salah, Van Dijk released early in boost for Liverpool ahead of Chelsea clash
Mohamed Salah will return to Liverpool earlier than expected, along with Virgil van Dijk, after he was released from international duty by Egypt on Saturday.
The 32-year-old was on the scoresheet as Egypt defeated Mauritania 2-0 in an Africa Cup of Nations qualifier on Friday, and was also expected to feature in the return fixture on Tuesday.
However, in a boost for the Reds, who face fourth-placed Chelsea in the Premier League on October 20, Salah will head back to Merseyside having played just once for his country.
"The technical staff of Egypt's senior football team led by manager Hossam Hassan held a meeting with Mohamed Salah, the captain of the Pharaohs," the Egyptian FA said in a statement.
"It was agreed during the meeting to rest the player from the upcoming match."
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