Modernising Old Trafford and improving the matchday experience could help Manchester United achieve “revolutionary” growth in revenue, a football finance expert has said.
The Red Devils may have gone a decade without a Premier League title and 15 years without winning the Champions League, but commercially they remain a success story.
They dropped one place to fifth in the Deloitte Football Money League but earned a club record £648m for 2022-23, which briefly stood as a Premier League record before Manchester City announced their results for the same period in November last year.
Tim Bridge, the lead partner in Deloitte’s Sports Business Group, hailed their enduring ability to generate revenue despite their on-field struggles, but believes upgrading Old Trafford could elevate them above their Premier League and European peers in commercial terms.
“What is so impressive (about United) is that resilience, that ability to continue to generate significant commercial return in the market, to find new (commercial) partners,” Bridge told the PA news agency.
“They have this way to engage with commercial partners in a way that few other clubs can.
“But you could also flip it around and also talk about what is the scale of the opportunity if they got it right. There have been a lot of reports around the current conditions at Old Trafford, there has been a lot of comparison to other football stadiums and the overall offering.
“I genuinely believe that if they had a genuine matchday offering that kept the fans in and around the stadium in the way that you have at somewhere like Tottenham, the results from a revenue perspective could be revolutionary and really outplay the rest of the competition.
“Because they still generate £100million-plus from Old Trafford and yet in experience terms, compared to what is also available on the market, or what may be available on the market from a Real Madrid or a Barcelona in the future, then the two are probably not comparable.
“So the strength of their brand, the strength of their fanbase, the loyalty is absolutely incredible and is extremely resilient and impressive.”
Ineos is set to invest 300 million US dollars (£235m) on club infrastructure after securing a 25 per cent stake in United.
Supporters have issued a number of complaints about the stadium, highlighting in particular leaks in its roof.
Gravenberch ready to show off Liverpool form ‘to the world’, says Gakpo
Liverpool’s Cody Gakpo expressed his pride in seeing compatriot Ryan Gravenberch show off his qualities ‘to the whole world’ after a fine start to the Premier League season.
Though the Netherlands pair did not become teammates at Liverpool until late summer of 2023, Gakpo knew well Gravenberch’s talents from their respective Eredivisie spells with PSV Eindhoven and Ajax.
Now in his second season at Anfield, Gravenberch has drawn widespread plaudits for his form in a new deeper-lying midfield role under new head coach Arne Slot, having largely been used as a substitute under Jurgen Klopp.
Gravenberch is the only midfielder in Europe's big-five leagues to both make 30+ tackles (30) and 30+ interceptions (33) in all competitions this season, and Gakpo insisted that his Netherlands team-mate can continue to go from strength to strength, starting against Southampton this Sunday.
“We [the Dutchmen at Liverpool] knew Ryan already from the Eredivisie when he played at Ajax, and I think everybody knew already that he is this good,” Gakpo recently told Men in Blazers.
“After that, he made a move to Bayern Munich, and maybe he didn’t play that much over there, but still everybody in Holland knew how good he could be when he was playing.
“And I think maybe the manager [Slot] also knew this. At the beginning of the season, he put him in a slightly different position, but he gave him the confidence to play there.
“Ryan showed his quality in that position, grabbed his chance as well and turned out to be a good match. He is playing outstandingly for us this season.
“I’m very happy that we can see Ryan, as we Dutchmen already knew, but now he can show it to the whole world. I’m very proud of him.”
Southampton, meanwhile, welcome the Reds to St. Mary’s on the back of a 2-0 defeat to Wolves ahead of the international break, leaving them bottom of the table after 11 games of the season.
The Saints are the lowest scorers in the Premier League this season (seven), while only Crystal Palace (5.1%) have a lower shot conversion rate than Russell Martin’s side (6.2%). Just 30.1% of Southampton’s shots have been on target this term (34/113), a league-low ratio.
However, the Southampton head coach is relishing the opportunity of facing Liverpool, with his players performing well against the likes of Arsenal and Manchester City already this term.
"I'm really excited about Sunday. We're playing the best team in the country at the moment, on their current form and what they have been doing with their manager, built on an incredible foundation from the previous manager, so I'm really looking forward to it,” Martin said.
"I think we showed the guys the Premier League table last season and how much it changed by the end and by the end of December. But it's honestly such an exciting month.
"People talk about the difficulty of the game and every competition we face in the next four or five games, but it's what we all worked so hard for. We should be excited about the challenge.
“I think teams have shown in the last few weeks that you can pick up big results against big teams, good opposition, and we are going to have to. Our level of performance against teams at the top end of the table has been good on the whole."
PLAYERS TO WATCH
Southampton – Mateus Fernandes
Fernandes has become a mainstay in the Southampton team, starting the last eight Premier League games in a row, and has been one of Martin’s standout performers in a lacklustre start to the campaign.
In the Saints’ 2-0 defeat to Wolves last time out, the Portuguese contributed a team-high expected goals (xG) tally of 0.22 from his three shots, while only Yukinari Sugawara (10) and Flynn Downes (12) have created more chances in the top-flight than Fernandes (eight) this season.
Liverpool – Mohamed Salah
Salah has both scored and assisted in the same match 35 times in the Premier League (including four already this term), just one shy of Wayne Rooney’s record of 36 games with both a goal and an assist in the competition. The Egyptian has been directly involved in 11 goals (seven goals, four assists) in 11 Premier League appearances against Southampton.
He has also been directly involved in 67% of Liverpool’s Premier League goals this season (14/21 – eight goals, six assists), the highest ratio by a player for any side in the division in 2024-25. Indeed, only Matt Le Tissier for Southampton in 1993-94 (69% - 34/49) has scored or assisted a higher proportion of a side’s goals in a single season in the competition.
MATCH PREDICTION: LIVERPOOL WIN
Liverpool have won nine of their 11 Premier League games under new head coach Slot (D1 L1). A win over Southampton will see the Dutchman become the joint-fastest manager to reach 10 wins from the start of a Premier League career (12 games), alongside Guus Hiddink in May 2009 and Carlo Ancelotti in November 2009 (both with Chelsea).
The Reds’ last Premier League game against the Saints was a 4-4 away draw in May 2023 – they conceded as many goals in that game as they had in their previous six visits to St Mary’s combined.
Southampton have won just one of their last 14 Premier League games against Liverpool (D3 L10), a 1-0 home victory in January 2021.
This will also be the first Premier League match between the side starting the day bottom of the table and the side starting the day top since April 2023, and Southampton’s 3-3 draw away to Arsenal. The league leaders are unbeaten in 14 such matches (W12 D2) since Wolves won 2-1 against Manchester United in February 2011.
However, Southampton have only lost one of their last eight Premier League home games against sides starting the day at the summit (W2 D5) and are unbeaten in their last four (W2 D2 – including a 1-0 win over Liverpool in January 2021) since a 0-1 defeat to Man City in May 2018.
But Martin’s side have lost nine of their 11 Premier League games this season (W1 D1). Only seven sides in English top-flight history have reached 10 defeats in 12 or fewer matches from the start of a campaign, with all seven going on to be relegated.
OPTA WIN PROBABILITY
Southampton – 9.7%
Draw – 12.6%
Liverpool – 77.7%
Hurtig the hero after late goal sends Arsenal into Champions League quarters
Lina Hurtig's 89th minute winner ensured Arsenal progressed to the quarter-finals of the Women's Champions League after edging Juventus 1-0 on Thursday.
After being frustrated for large parts of the encounter, Hurtig bundled home from close range after Martina Lenzini's poor clearance to book the Gunners' place in the last eight.
Despite Arsenal dominating the early exchanges, it was Juventus who had the first sight of goal, though Eva Schatzer's effort was easy for Daphne van Domselaar to gather.
In a first half that saw just two shots on target, both coming from the visitors, Renee Slegers' substitutes proved to be the difference for Arsenal.
Slegers introduced Beth Mead, Stina Blackstenius and Hurtig late on, with the latter somehow putting Kim Little's cross over the bar from five yards out.
However, the Swede would atone for her earlier error, combining with fellow substitute Blackstenius to net against her former club and send them out of the competition with two group games remaining.
Meanwhile, in Group D, Barcelona edged closer to the quarter-finals of the competition with a convincing 4-1 victory over St. Polten at the Generali Arena.
The reigning champions are still three points behind Manchester City following their 2-1 win over Hammarby, and know a win against the Swedes next month will see them progress.
Kika Nazareth opened the scoring in the 20th minute after capitalising on a mistake by Kamila Dubcova, notching her second nine minutes later from close range.
Barca found themselves three goals up at the break when Vicky Lopez netted her first goal in the competition to put the result beyond doubt.
There was also a landmark moment for Alexia Putellas, who netted her 200th goal for the club with a well-taken effort into the far corner.
Valentina Madl took some of the shine off an otherwise impressive display from the visitors, who have now taken their tally to 20 goals from their four matches in the competition.
Guardiola agrees two-year contract extension with Man City
Pep Guardiola will be Manchester City manager for at least two more seasons after 2024-25, after he signed a two-year contract extension on Thursday.
The 53-year-old was coming to the end of his City deal, which was due to expire at the end of the current campaign, but he has opted to remain at the Etihad Stadium.
The deal itself will take Guardiola's tenure at the club to over a decade, making him City's longest-serving manager since Les McDowall in 1963.
There had been suggestions that he may leave at the end of the season following the announcement that director of football Txiki Begiristain was on his way out.
Guardiola was strongly linked with the England job after Gareth Southgate resigned in the wake of their Euro 2024 final defeat, but the Football Association appointed Thomas Tuchel last month.
“Manchester City means so much to me," Guardiola said. “This is my ninth season here; we have experienced so many amazing times together. I have a really special feeling for this football club.
“That is why I am so happy to be staying for another two more seasons.
“Thank you to everyone for continuing to trust and support me – The Owner, The Chairman Khaldoon, Ferran, Txiki, the players and, of course, the fans… everyone connected to Manchester City. It has always been an honour, a pleasure and a privilege to be here.
“I have said this many times before, but I have everything a manager could ever wish for, and I appreciate that so much.
“Hopefully, now we can add more trophies to the ones we have already won. That will be my focus.”
Having been appointed in 2016, Guardiola is by some distance Manchester City's most successful manager of all time, having won 18 major trophies during his time at the club.
That list includes their first-ever Champions League triumph in 2023 and six Premier League titles, including an unprecedented four on the spin.
He also boasts a 72.04% win percentage across all competitions, which is unsurprisingly the highest of any full-time City manager in history.
SportsMax is the Caribbean sports channel of choice, committed to providing sporting content of the highest quality to the Caribbean, delivered by a team of highly innovative, passionate and qualified professionals.
(876) 619-7629
digitalmedia@sportsmax.tv
