Motherwell manager Stuart Kettlewell expressed his “shame” after a 3-0 defeat against former club Ross County.
Kettlewell held his hands up in apology to the 94 travelling fans who braved the wintry conditions to witness their side go 12 cinch Premiership games without a victory.
Simon Murray headed County in front from a corner inside two minutes as Well lost the first goal for the 11th time in their barren run.
Yan Dhanda curled home from 22 yards inside 18 minutes and Ben Purrington knocked home a rebound in the second half as a static Motherwell defence was beaten again.
Kettlewell, who saw Calum Butcher and Dan Casey pick up injuries, the latter a serious one, said: “Everyone knows how difficult that road can be in winter and how far away it is and we had a group of fans who came up here to support the team in the hope we’d put on a performance, and it was miles away from what it has to be when people spend that cash and time to come up here.
“And there’s a bit of shame in that when you see people travelling up here and that’s the level they get.
“I feel very, very sorry for the supporters that came here because, having seen it, the better decision would be to stay in the house.
“The level of performance was so far removed from where it needs to be to be competitive in this league.
“Then add in the injuries to Butcher and Casey, when you piece all that together along with the troubles and difficult run we’re on, that makes it the toughest ever game for me to watch.”
Motherwell have only collected four points out of a possible 36.
Kettlewell said: “You have to scrap and fight your way out of it and I didn’t see an awful lot of that in the first 45 minutes in particular. You can see the dent it has conceding that early goal.
“So much of it becomes that mentality, a little bit of fear coming in and people maybe not looking for the ball.
“You have to have belief in yourself, envisage there’s a way out of it and trust in the guys around about you to make sure that happens.
“My greatest frustration is I’m dealing with a group of players who have shown that in spade loads during my time at the club and for whatever reason at this minute in time it’s coming up seriously short.”
Casey was carried off on a stretcher after the final whistle.
“It looks a real bad one,” Kettlewell said.
“He has a brace in his leg and it looks like he is heading to hospital. I think he said he felt some sort of crack in his leg.”
County made it seven points and three clean sheets from three matches since Derek Adams returned as manager.
Adams, who saw Will Nightingale sent off in stoppage time, said: “The confidence is there – we played on the front foot – and I thought defensively we were good.
“We stepped forward with the ball and created some really good movements in the game. We were unfortunate not to score more.”
Postecoglou: Spurs have a confidence problem to overcome
Ange Postecoglou says that Tottenham need to "overcome" their low confidence after suffering a 4-2 defeat to Liverpool on Sunday.
Spurs slipped to their fourth consecutive Premier League defeat, being left to bemoan their slow start as they found themselves 4-0 down by the hour mark thanks to goals from Mohamed Salah, Andrew Robertson, Cody Gakpo and Harvey Elliott.
Richarlison came off the bench to salvage some pride for Spurs, scoring one before setting up Son Heung-min for a goal on his 300th Premier League appearance.
Spurs had the opportunity to cut the gap to the top four after Aston Villa’s defeat to Brighton, but they remain seven points off a Champions League spot.
Postecoglou’s side still have a game in hand over the Villans, though he was sure that Spurs would be able to put their recent poor run behind them.
Asked if Spurs had a confidence problem, Postecoglou told Sky Sports: "Maybe in the front third there is.
"It probably is a bit of a lack of confidence, but again, that's something the guys have to work through.
"You have to find a way to overcome that because, ultimately, if you don't put pressure on the opposition in the front third after you've worked your way up there, they're going to get comfortable with their position."
Spurs have won just one of their last nine Premier League away games, failing to win any of the last five.
Despite that run extending at Anfield, Postecoglou highlighted what he thought was an improvement on their recent performances.
He continued: "Obviously a hugely disappointing outcome for us but at least we were more like ourselves today in terms of our football.
"Our last two away games at Newcastle and Chelsea, apart from the results which weren't great either, we just didn't try and play our football.
"I thought today, even in the first half, some of our football, our pressing was back to where it should be."
Roma 1-1 Juventus: Juve miss chance to close gap to second after draw with Roma
Juventus were held to a 1-1 draw at Roma on Sunday, missing the chance to close in on Milan in second place in Serie A.
Roma took the lead after 15 minutes when Romelu Lukaku found himself in the perfect position to tap in the rebound from a Bryan Cristante shot.
Bremer levelled with a header for Juventus just after the half-hour mark when Federico Chiesa picked him out inside the box from a corner.
Both sides had chances to find a winner in the final minutes, with Roma keeper Mile Svilar making a fingertip save to push Manuel Locatelli's volley over the bar.
Third-placed Juventus have 66 points, five fewer than Milan, who drew 3-3 with Genoa earlier on Sunday. Roma are fifth with 60 points.
Data Debrief: Leading from the back
Since scoring his first Serie A goal in the 2019-20 season, Bremer is the defender with the most headed goals in the Big-5 European leagues, netting 13 in total. Each of his last seven goals have been headers.
His goal was enough to earn Juventus a point today, but it means that they have drawn each of their last four in the competition - a first since February-March 2012 under Antonio Conte.
Chelsea 8-0 Bristol City: Blues rout hands Hayes perfect home send off
Guro Reiten starred as Chelsea thrashed already-relegated Bristol City 8-0 to keep their title hopes alive in the Women's Super League on Sunday.
The Norwegian scored four goals, netting the opener from the penalty spot to get Emma Hayes' last home game in charge off to the best start.
She scored the other three in the second half in just over 20 minutes, while teeing up Agnes Beever-Jones for the seventh goal with just two minutes left.
Beever-Jones got two, with Sjoeke Nusken and Niamh Charles also adding to the scoreline to eradicate the goal-difference advantage that Manchester City, who lost to Arsenal earlier on Sunday, had over them.
Chelsea move to within three points of the Citizens, with a game in hand over them, remaining in the fight to lift their fifth-consecutive league title.
Data Debrief:
Chelsea have scored eight goals in a game for the first time since December 2022 against Leicester City, a match they also won 8-0.
The Blues have scored in their last six games in the WSL, though it does not come close to their longest run of games with a goal in the competition - a run of 20 from April 2023 to February 2024.
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