EFL chairman Rick Parry has defended football’s right to benefit from responsible betting sponsorship and accepts there are no “magic answers” to eradicating addiction issues among players.
The sport’s relationship with gambling has been in the spotlight again recently after a 10-month ban was imposed on Newcastle midfielder Sandro Tonali by the Italian Football Federation late last month.
The player, who is suffering from a gambling addiction according to his agent, is also being investigated over possible breaches of betting rules in England by the Football Association.
The Big Step campaign, part of the Gambling With Lives charity, said the player deserved “empathy and support” rather than a heavy sanction, adding: “Sending someone addicted to gambling into this environment is like sending an alcoholic to work in a pub. If you force young footballers to endorse addictive products then don’t be surprised if they use them.”
Parry, whose organisation signed a new deal with Sky Bet as its title sponsor in June through to 2029, told the PA news agency that betting companies had made “billions” of pounds out of sport since the introduction of the Gambling Act in 2005 and added: “It’s only fair that there is a way of channelling some of that revenue into sport.
“So enabling sport to negotiate marketing agreements to get a share of the billions that are flowing in is something I have no difficulty with whatsoever as a concept.
“We’ve commissioned research, we’ve looked extensively and we haven’t seen any evidence that sponsorship leads to an increase in gambling or gambling harm.
“The values of gambling in England have been fairly steady across the decades and there is no direct correlation between sponsorship and gambling harm.
“Nobody wants gambling harm, nobody wants players to become addicted, or indeed non-players. But it is two different issues that tend to get conflated in terms of what we are doing with players and indeed with the non players.”
The EFL’s partnership with Sky Bet was singled out for praise in the Government’s white paper on gambling reform published in April as an example of the sort of socially responsible agreement sports should strive for.
Since 2018, Sky Bet funding has supported the EPIC Risk Awareness programme which has provided education to players and staff at all 72 EFL clubs. The programme has reached 2,200 players and staff over the past two years.
Sky Bet’s parent company Flutter will also put £20million into wider research, education and treatment this year alone.
“Behaving responsibly is incredibly important,” Parry added.
“Educating players is something that we’ve been doing for at least the last five years and we’ll continue to do more of that.
“(But) that frankly is never going to stop individuals from wanting to gamble. Ten per cent of people gamble – they always will.
“It is a fact of life, prohibition doesn’t work, so what you have to do is have a framework, that you educate, you behave responsibly, you do everything you can to minimise harm, but eliminating it is incredibly difficult.
“If we didn’t have Sky Bet sponsorship we would still have players betting – they always have, they always will.
“Our responsibility is to try to make sure that we support and that we educate – it’s not just about punishment. As we’ve seen pretty graphically in Italy recently, it’s not just been about identifying punishment, it’s identifying that some of the players have genuine addiction problems. It’s how you assist in rehabilitation as well as punishment, and there are no magic answers.
“It’s a problem that will continue to exist. We have to try to tackle it and address it, without in any way pretending it’s not there.
“But that said, that absolutely shouldn’t preclude us from entering into responsible and sensible marketing arrangements when gambling operators are making a huge amount of money out of sport, and have been encouraged to do so by successive governments.”
Sky Bet will also commit £1million a year to the Building Foundations Fund which will support the community organisations linked to the 72 EFL clubs.
This week is a designated ‘EFL Week of Action’ to highlight the social benefit provided by club community organisations in the towns and cities they serve.
Guardiola agrees two-year contract extension with Man City
Pep Guardiola will be Manchester City manager for at least two more seasons after 2024-25, after he signed a two-year contract extension on Thursday.
The 53-year-old was coming to the end of his City deal, which was due to expire at the end of the current campaign, but he has opted to remain at the Etihad Stadium.
The deal itself will take Guardiola's tenure at the club to over a decade, making him City's longest-serving manager since Les McDowall in 1963.
There had been suggestions that he may leave at the end of the season following the announcement that director of football Txiki Begiristain was on his way out.
Guardiola was strongly linked with the England job after Gareth Southgate resigned in the wake of their Euro 2024 final defeat, but the Football Association appointed Thomas Tuchel last month.
“Manchester City means so much to me," Guardiola said. “This is my ninth season here; we have experienced so many amazing times together. I have a really special feeling for this football club.
“That is why I am so happy to be staying for another two more seasons.
“Thank you to everyone for continuing to trust and support me – The Owner, The Chairman Khaldoon, Ferran, Txiki, the players and, of course, the fans… everyone connected to Manchester City. It has always been an honour, a pleasure and a privilege to be here.
“I have said this many times before, but I have everything a manager could ever wish for, and I appreciate that so much.
“Hopefully, now we can add more trophies to the ones we have already won. That will be my focus.”
Having been appointed in 2016, Guardiola is by some distance Manchester City's most successful manager of all time, having won 18 major trophies during his time at the club.
That list includes their first-ever Champions League triumph in 2023 and six Premier League titles, including an unprecedented four on the spin.
He also boasts a 72.04% win percentage across all competitions, which is unsurprisingly the highest of any full-time City manager in history.
Shaw at the double as Man City progress in Champions League
Khadija Shaw scored twice as Manchester City beat Hammarby 2-1 to seal their place in the Women's Champions League quarter-finals.
Gareth Taylor's team entered Thursday's game with a perfect record in Group D, and their fourth win in as many European matches ensured they finished in the top two.
Shaw—the leading scorer in the Women's Super League this season with eight goals—put them ahead in the 31st minute, driving into the area after taking in Yui Hasegawa's pass before seeing her shot deflect into the top corner.
Shaw was booked for celebrating in front of the home fans despite appearing to have objects thrown at her from the stands, and Hammarby should have levelled when Julia Blakstad fired wide 10 minutes later.
The hosts did draw level three minutes into the second half as Ellen Wangerheim tapped home while City's Laura Blindkilde Brown was down appealing for a free-kick.
That parity was short-lived, though, as Shaw blasted into the top corner from 25 yards out, taking her overall tally for this season to 12 goals in all competitions.
In Group C, meanwhile, Bayern Munich lost their perfect record as they played out a 1-1 draw with Valerenga, boosting Arsenal's hopes of topping the pile.
Jovana Damnjanovic came off the bench to put Bayern ahead 15 minutes from time in Norway, but Elise Thorsnes headed home following an 88th-minute corner to snatch a point for the hosts.
Arsenal could now move within a point of Bayern when they face Juventus in Group C's other match later on Thursday.
Girlz coach Busby eyes improved performance as 'Bunny' Shaw returns for South Africa friendlies
With Jamaica’s senior Reggae Girlz failing to register a win since beating Panama at last year’s Fifa Women’s World Cup, Head coach Hubert Busby says the two highly anticipated home friendlies against South Africa represent an opportunity to turnaround their poor run of form.
Though focused on more than just immediate results, Busby pointed out that victory in upcoming matches is part of a larger vision—a journey toward a third-consecutive World Cup appearance in 2027 and the continued development of a sustainable, competitive program for Jamaica’s women’s football.
The Girlz will take on South Africa at the Montego Bay Sports Complex on November 29 and December 2, in what will be their first matches on home soil since November 2022. It will also be the first game in Jamaica for the core group of the 2023 World Cup squad since last September’s Olympic qualifying playoff against Canada.
“It’s special to have the girls back playing in front of our fans. This is an opportunity to connect with the home crowd again, but it’s also a critical step in our preparation for what’s ahead,” Busby shared as he unveiled his 23-member squad.
“We're looking to have a good performance, then that leads to, obviously, a good result to end the year, but really it is also about us continuing to evaluate and to make the proper assessment of the players who continue to kind of move forward into World Cup qualifiers. I mean, that's really the bigger picture. So short term, let's get two good performances this week...two good results and take that into the February window,” he added.
Khadija 'Bunny' Shaw has been in good form for Manchester City.
Busby’s approach reflects his determination to build on recent experiences, including lessons learned from challenging matches against top-tier opponents like Brazil and more recently, France.
Despite a compressed six-day camp prior to that encounter, in which they lost 0-3, he noted the progress made in refining their style of play, particularly in maintaining possession and executing defensive transitions.
“We didn’t get the result we wanted against France, but there were positives, especially in how we’re evolving our style of play—keeping possession and building from the back. But we need to cut down on individual mistakes and improve decision-making in critical moments. Football is a game of moments, and minimizing mistakes during crucial periods is a key focus for us,” he noted.
With the 2027 FIFA Women’s World Cup in Brazil as the ultimate target, Busby has been focused on establishing a winning culture while integrating new talent into the team.
For the last camp, he invited Taylor Hinds, Lulu Jarvis, Reanna Blades, and Natasha Thomas in to see how they fit into the programme, but none of those players are listed for the upcoming camp, in which national youth representative Destiny Powell and Naya Cardoza will be the only new players among the core group.
The coach stressed that his job is not just to guide the team to their third consecutive World Cup but to lay the groundwork for Jamaica’s participation in every World Cup thereafter, hence the consistent inclusion of young talent.
“It’s not just about Brazil in 2027. It’s about creating a sustainable pipeline of talent so we’re always competitive because their growth today will fuel our success tomorrow. So it's really important to get these young players in,” Busby shared.
“My responsibility is to get this team to the 2027 World Cup, but with that said, you know, we want to ensure that we're going to every single World Cup afterwards. Integrating young, talented players into the group to see where they are keeps the group fresh and challenges the group to keep it competitive. The success that we've had in the past, the average age, I believe was about 26 years of age, so they'll probably be about 28 going forward,” he explained.
One of the most exciting elements of the upcoming friendlies is the return of Khadija “Bunny” Shaw, who has been in rich form for Manchester City.
Busby, while highlighting her influence, both as a leader and a prolific scorer, as key to the team’s offensive strategy, also emphasized that the team’s success needs to be rooted in defence as former captain Konya Plummer, left full-back/winger Siobhan Wilson, and defensive midfielder Peyton McNamara also make a return to the fold. Wilson recently recovered from an ACL injury.
Siobhan Wilson makes a long-awaited return after an ACL injury kept her out of action for nine months.
“One of our objectives is to keep a clean sheet. Being good defensively has been the basis of our foundation of success without a doubt, but the biggest inclusion in this group is leader ‘Bunny’ Shaw. She's been in great form, as we all know, so it gives us another option up front to go around with all the as to go along with the other attacking options we have. But having her back in the group helps tremendously,” the tactician declared.
Like the Reggae Girlz, South Africa are also fresh off their participation in the 2023 World Cup, and Busby expects the games to be another tough challenge for his side, much like it was in their last meeting in 2019 when they played out a 1-1 stalemate in Durban.
“Going into these two games against a great-quality opponent in South Africa still gives us a really good litmus test in terms of where we are and, more importantly, where we need to go. So that is the objective. We want to get the wins. We want to improve performance. And we're hoping that these next two games will see a much more improved performance than we have before, that's for sure,” Busby ended.
Squad: Rebecca spencer, Liya Brooks, Allyson Swaby, Konya Plummer, Naya Cardoza, Vyan Sampson, Chantelle Swaby, Deneisha Blackwood, Siobhan Wilson, Atlanta Primus, Destiny Powell, Peyton McNamara, Jade Bailey Drew Spence, Paige Bailey-Gayle, Olufolasade Adamolekun, Khadija Shaw, Kayla McKenna, Davia Richards, Jody Brown, Shania Hayles, Shaniel Buckley, Tiffany Cameron
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