Tom Brady is determined to help Birmingham maximise their potential having become minority owner of a club he hopes to help with promotion on and off the field.
Jaws dropped on both sides of the Atlantic when the seven-time Super Bowl winner recently announced he was coming on board at the Championship club.
Brady has entered into a partnership with Birmingham’s new owners Knighthead Capital Management and taken a minority stake, as well as becoming chairman of their new advisory board.
The 46-year-old becomes the latest North American personality to sprinkle stardust on English football, with Ryan Reynolds and Rob McElhenney transforming Wrexham and former NFL star JJ Watt boosting Burnley.
The moves have undoubtedly helped raise those clubs’ profile and Brady hope to do the same, yet he insists his partnership is about more than bringing commercial benefits to Birmingham.
“Those guys have done a good job and I think they’ve done a good job promoting the club,” Brady told the PA news agency.
“I think for me it’s more than promotion. It’s about getting to understand what makes a great, successful team and organisation.
“I’ve been very fortunate to be a part of some of those and to impart some of the things that I’ve learned over those years is part of me beyond my own personal playing career.
“There’s a different part of my career that I’m now starting and it will be deeply meaningful to me.”
Brady was speaking alongside chairman Tom Wagner, who led the takeover of a club that has been through its fair share of difficulties since relegation from the Premier League 12 years ago.
There was therefore an understandable air of hope and excitement on Saturday as Birmingham played their first home game since the new owners came in.
A bouncing St Andrew’s welcomed its biggest crowd since before the pandemic and celebrated the start of a new era in perfect fashion as Lukas Jutkiewicz smashed home a stoppage-time winner against Leeds.
“I would just say that today is just the beginning,” chairman Wagner said after Birmingham’s last-gasp 1-0 win. “What we have planned is well beyond what we’ve done thus far. It’s only been four weeks.
“Tom’s influence here I expect to have an enormous difference because of the quality of the experience that he brings and will bear great fruit in the years ahead.
“We’re really quite excited about what all that means for the club in the longer term.
“We view this as a marathon, not a sprint. I hate using that overused colloquialism but ultimately it really is.
“It’s something that we think really matters and having a long term vision is important.”
The first month has certainly been positive and Brady’s arrival has caught the imagination, with the former quarterback smiling when it was put to him some may see his arrival at Birmingham as a publicity stunt.
“I’ve got a little knowledge about sports!” the most decorated player in NFL history said. “It doesn’t mean I know everything.
“I’ve been in sports for a long time, so I’ve heard a lot of different things over a long period of time.
“Look, I think you’re here to learn and gain information and gain an understanding of why things work and why they don’t work.
“You don’t have all the answers coming over here to understand that, but the only way to do it is to come experience it and see where we can lend a hand to help the club win.”
Brady managed that on his first trip to St Andrew’s, giving the players an inspirational pep talk before they went out to beat recently-relegated Leeds.
Birmingham boss John Eustace said the star’s first day on the ground showed the benefit of his involvement, adding that “the vision that he’s got for the football club is amazing”.
Those lofty ambitions may not be achieved straightaway, but Brady has pledged to do “whatever it takes” to help the Blues flourish.
“I’m a great fan of sports and I see how it brings people together,” the Patriot, Buccaneer and now Bluenose added.
“I played games in this country and the world is global.
“We’re all travelling, we’re all a part of different things and I love sports, and I love teamwork, and I love winning, and I love a passionate fan base.
“I was an underdog myself, so to see a team that maybe hasn’t maximised its potential in a while, to be a part of that is a great opportunity and let’s see what we can make of it.”
Hurtig the hero after late goal sends Arsenal into Champions League quarters
Lina Hurtig's 89th minute winner ensured Arsenal progressed to the quarter-finals of the Women's Champions League after edging Juventus 1-0 on Thursday.
After being frustrated for large parts of the encounter, Hurtig bundled home from close range after Martina Lenzini's poor clearance to book the Gunners' place in the last eight.
Despite Arsenal dominating the early exchanges, it was Juventus who had the first sight of goal, though Eva Schatzer's effort was easy for Daphne van Domselaar to gather.
In a first half that saw just two shots on target, both coming from the visitors, Renee Slegers' substitutes proved to be the difference for Arsenal.
Slegers introduced Beth Mead, Stina Blackstenius and Hurtig late on, with the latter somehow putting Kim Little's cross over the bar from five yards out.
However, the Swede would atone for her earlier error, combining with fellow substitute Blackstenius to net against her former club and send them out of the competition with two group games remaining.
Meanwhile, in Group D, Barcelona edged closer to the quarter-finals of the competition with a convincing 4-1 victory over St. Polten at the Generali Arena.
The reigning champions are still three points behind Manchester City following their 2-1 win over Hammarby, and know a win against the Swedes next month will see them progress.
Kika Nazareth opened the scoring in the 20th minute after capitalising on a mistake by Kamila Dubcova, notching her second nine minutes later from close range.
Barca found themselves three goals up at the break when Vicky Lopez netted her first goal in the competition to put the result beyond doubt.
There was also a landmark moment for Alexia Putellas, who netted her 200th goal for the club with a well-taken effort into the far corner.
Valentina Madl took some of the shine off an otherwise impressive display from the visitors, who have now taken their tally to 20 goals from their four matches in the competition.
Guardiola agrees two-year contract extension with Man City
Pep Guardiola will be Manchester City manager for at least two more seasons after 2024-25, after he signed a two-year contract extension on Thursday.
The 53-year-old was coming to the end of his City deal, which was due to expire at the end of the current campaign, but he has opted to remain at the Etihad Stadium.
The deal itself will take Guardiola's tenure at the club to over a decade, making him City's longest-serving manager since Les McDowall in 1963.
There had been suggestions that he may leave at the end of the season following the announcement that director of football Txiki Begiristain was on his way out.
Guardiola was strongly linked with the England job after Gareth Southgate resigned in the wake of their Euro 2024 final defeat, but the Football Association appointed Thomas Tuchel last month.
“Manchester City means so much to me," Guardiola said. “This is my ninth season here; we have experienced so many amazing times together. I have a really special feeling for this football club.
“That is why I am so happy to be staying for another two more seasons.
“Thank you to everyone for continuing to trust and support me – The Owner, The Chairman Khaldoon, Ferran, Txiki, the players and, of course, the fans… everyone connected to Manchester City. It has always been an honour, a pleasure and a privilege to be here.
“I have said this many times before, but I have everything a manager could ever wish for, and I appreciate that so much.
“Hopefully, now we can add more trophies to the ones we have already won. That will be my focus.”
Having been appointed in 2016, Guardiola is by some distance Manchester City's most successful manager of all time, having won 18 major trophies during his time at the club.
That list includes their first-ever Champions League triumph in 2023 and six Premier League titles, including an unprecedented four on the spin.
He also boasts a 72.04% win percentage across all competitions, which is unsurprisingly the highest of any full-time City manager in history.
Shaw at the double as Man City progress in Champions League
Khadija Shaw scored twice as Manchester City beat Hammarby 2-1 to seal their place in the Women's Champions League quarter-finals.
Gareth Taylor's team entered Thursday's game with a perfect record in Group D, and their fourth win in as many European matches ensured they finished in the top two.
Shaw—the leading scorer in the Women's Super League this season with eight goals—put them ahead in the 31st minute, driving into the area after taking in Yui Hasegawa's pass before seeing her shot deflect into the top corner.
Shaw was booked for celebrating in front of the home fans despite appearing to have objects thrown at her from the stands, and Hammarby should have levelled when Julia Blakstad fired wide 10 minutes later.
The hosts did draw level three minutes into the second half as Ellen Wangerheim tapped home while City's Laura Blindkilde Brown was down appealing for a free-kick.
That parity was short-lived, though, as Shaw blasted into the top corner from 25 yards out, taking her overall tally for this season to 12 goals in all competitions.
In Group C, meanwhile, Bayern Munich lost their perfect record as they played out a 1-1 draw with Valerenga, boosting Arsenal's hopes of topping the pile.
Jovana Damnjanovic came off the bench to put Bayern ahead 15 minutes from time in Norway, but Elise Thorsnes headed home following an 88th-minute corner to snatch a point for the hosts.
Arsenal could now move within a point of Bayern when they face Juventus in Group C's other match later on Thursday.
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