Bethany England is optimistic the launch of the Premier League season will not distract football fans from the Lionesses’ quest to lift a maiden World Cup.
The European champions kick off their Colombia quarter-final at 11:30am UK time on Saturday, one hour before Arsenal and Nottingham Forest begin their new campaigns at the Emirates.
The Lionesses’ last-16 clash against Nigeria was watched by over five million people on BBC TV, while tournament organisers have said they are on track to reach an audience of two billion viewers worldwide.
Forward England said: “It’s important that we keep, I think as we’ve seen over the last few years and since the Euros especially the amount of numbers that have grown in the women’s game and people’s interest and viewing numbers.
“I think hopefully we can still engage the fans enough to want to watch us and I know there’s a lot of people that have turned to women’s football because they’ve enjoyed watching us. It’s not just because the men aren’t playing.
“So hopefully we can continue that because we want to make sure that those viewing numbers are as high as possible, whether they choose to watch the men’s game or not.
“We can’t affect that. I think ultimately we’re going to go and try and put out our best performance and give the fans something to watch, and that they will want to keep coming back and watching us.”
England was part of Sarina Wiegman’s squad who lifted the Euro 2022 trophy last summer, a result that captivated the country and launched an unprecedented, record-breaking season of attendance and viewing figures for the Women’s Super League (WSL) and sold-out international contests at Wembley.
The European final took place on July 31, several weeks before the opening weekend of the Premier League.
England, 29, left Chelsea for Tottenham in January and finished as the WSL’s third-best goal-scorer behind only England team-mate Rachel Daly and Jamaica captain Khadija Shaw, whose side were beaten 1-0 by the Lionesses’ South American Saturday rivals Colombia.
England did enough to stand out to Wiegman, and not just to earn a ticket to Australia.
The Spurs striker has so far twice been rewarded with playing time as a substitute, and converted a critical spot-kick against Nigeria in the Lionesses’ dramatic 4-2 win on penalties.
England added: “I was in that situation last summer where I didn’t play and it was tough, but for me, this tournament has been very much different and it’s been an amazing feeling, and a very proud moment for me to have been able to have stepped onto the pitch for my national team in a major tournament.
“And I think it’s important, I remember having this conversation with some of the girls the other day, that you think it’s the end of the world because you’ve not played your part, but you’re all playing your part. And that’s exactly what I had to learn from myself last year, was that it might seem at the time like it’s really difficult but it really is worth it.”
A World Cup quarter-final seems a universe away from England’s early days.
Nine years ago, still several seasons before the WSL turned professional in 2018, she was doing night shifts at the the Wellington Street chippy in Barnsley while balancing football with Doncaster Belles alongside her A-levels.
England added: “When I look back to working in the chippy, doing a shift until 5am and clearing up drunk people’s food or alcohol bottles, I’m now playing in a major tournament. That for me is very much a ‘pinch me’ moment.
“Everyone’s story is different, everyone has got their own way in which they got here. I think it’s quite special because it’s really humbling as well that with things like that you are just a normal person but then you come to a tournament like this and think ‘wow, there are millions and millions of eyes watching me in these moments’.
“I just have to make sure I’m at my best and ready because you’re always watching us no matter what we do.”
Hurtig the hero after late goal sends Arsenal into Champions League quarters
Lina Hurtig's 89th minute winner ensured Arsenal progressed to the quarter-finals of the Women's Champions League after edging Juventus 1-0 on Thursday.
After being frustrated for large parts of the encounter, Hurtig bundled home from close range after Martina Lenzini's poor clearance to book the Gunners' place in the last eight.
Despite Arsenal dominating the early exchanges, it was Juventus who had the first sight of goal, though Eva Schatzer's effort was easy for Daphne van Domselaar to gather.
In a first half that saw just two shots on target, both coming from the visitors, Renee Slegers' substitutes proved to be the difference for Arsenal.
Slegers introduced Beth Mead, Stina Blackstenius and Hurtig late on, with the latter somehow putting Kim Little's cross over the bar from five yards out.
However, the Swede would atone for her earlier error, combining with fellow substitute Blackstenius to net against her former club and send them out of the competition with two group games remaining.
Meanwhile, in Group D, Barcelona edged closer to the quarter-finals of the competition with a convincing 4-1 victory over St. Polten at the Generali Arena.
The reigning champions are still three points behind Manchester City following their 2-1 win over Hammarby, and know a win against the Swedes next month will see them progress.
Kika Nazareth opened the scoring in the 20th minute after capitalising on a mistake by Kamila Dubcova, notching her second nine minutes later from close range.
Barca found themselves three goals up at the break when Vicky Lopez netted her first goal in the competition to put the result beyond doubt.
There was also a landmark moment for Alexia Putellas, who netted her 200th goal for the club with a well-taken effort into the far corner.
Valentina Madl took some of the shine off an otherwise impressive display from the visitors, who have now taken their tally to 20 goals from their four matches in the competition.
Guardiola agrees two-year contract extension with Man City
Pep Guardiola will be Manchester City manager for at least two more seasons after 2024-25, after he signed a two-year contract extension on Thursday.
The 53-year-old was coming to the end of his City deal, which was due to expire at the end of the current campaign, but he has opted to remain at the Etihad Stadium.
The deal itself will take Guardiola's tenure at the club to over a decade, making him City's longest-serving manager since Les McDowall in 1963.
There had been suggestions that he may leave at the end of the season following the announcement that director of football Txiki Begiristain was on his way out.
Guardiola was strongly linked with the England job after Gareth Southgate resigned in the wake of their Euro 2024 final defeat, but the Football Association appointed Thomas Tuchel last month.
“Manchester City means so much to me," Guardiola said. “This is my ninth season here; we have experienced so many amazing times together. I have a really special feeling for this football club.
“That is why I am so happy to be staying for another two more seasons.
“Thank you to everyone for continuing to trust and support me – The Owner, The Chairman Khaldoon, Ferran, Txiki, the players and, of course, the fans… everyone connected to Manchester City. It has always been an honour, a pleasure and a privilege to be here.
“I have said this many times before, but I have everything a manager could ever wish for, and I appreciate that so much.
“Hopefully, now we can add more trophies to the ones we have already won. That will be my focus.”
Having been appointed in 2016, Guardiola is by some distance Manchester City's most successful manager of all time, having won 18 major trophies during his time at the club.
That list includes their first-ever Champions League triumph in 2023 and six Premier League titles, including an unprecedented four on the spin.
He also boasts a 72.04% win percentage across all competitions, which is unsurprisingly the highest of any full-time City manager in history.
Shaw at the double as Man City progress in Champions League
Khadija Shaw scored twice as Manchester City beat Hammarby 2-1 to seal their place in the Women's Champions League quarter-finals.
Gareth Taylor's team entered Thursday's game with a perfect record in Group D, and their fourth win in as many European matches ensured they finished in the top two.
Shaw—the leading scorer in the Women's Super League this season with eight goals—put them ahead in the 31st minute, driving into the area after taking in Yui Hasegawa's pass before seeing her shot deflect into the top corner.
Shaw was booked for celebrating in front of the home fans despite appearing to have objects thrown at her from the stands, and Hammarby should have levelled when Julia Blakstad fired wide 10 minutes later.
The hosts did draw level three minutes into the second half as Ellen Wangerheim tapped home while City's Laura Blindkilde Brown was down appealing for a free-kick.
That parity was short-lived, though, as Shaw blasted into the top corner from 25 yards out, taking her overall tally for this season to 12 goals in all competitions.
In Group C, meanwhile, Bayern Munich lost their perfect record as they played out a 1-1 draw with Valerenga, boosting Arsenal's hopes of topping the pile.
Jovana Damnjanovic came off the bench to put Bayern ahead 15 minutes from time in Norway, but Elise Thorsnes headed home following an 88th-minute corner to snatch a point for the hosts.
Arsenal could now move within a point of Bayern when they face Juventus in Group C's other match later on Thursday.
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