FIFA has struck a new deal with Budweiser despite banning the product from sale at World Cup venues in Qatar last year.
The new agreement with ABInBev, the company which owns the brand, makes the product the official beer of this summer’s Women’s World Cup and the men’s World Cup in 2026.
FIFA pulled plans to sell Budweiser, except for the alcohol-free Bud Zero, within stadium perimeters in Qatar on the eve of the finals last November. It was reported at the time that FIFA had come under pressure from Qatar’s royal family, in a country where the consumption and purchase of alcohol is severely restricted.
A tweet from Budweiser at the time of FIFA’s decision, which was quickly deleted, read: “Well, this is awkward.”
It was reported last year that the company would seek a reduction of around £38million on its next deal in light of the move.
FIFA president Gianni Infantino said on the eve of the World Cup last year: “Partners are partners in good and bad times, in difficult and easy times.
“When times are more tense, the partnership gets stronger. I am very grateful
to Budweiser for the co-operation we have had in the last years, and last couple of weeks.”
The company took the decision to ship the beer it was unable to sell in Qatar to the winning country.
Marcel Marcondes, chief marketing officer at ABInBev, commenting on the new deal, said: “Cheering and celebrating over a beer is a part of the experience for billions of football fans.
“We’re proud to continue offering new, meaningful ways to engage with fans and give unrivalled, immersive experiences that connect them to the sport that they love.”
Nashville SC v San Jose Earthquakes: ‘A win would change everything’ - Godoy
Anibal Godoy insists that Nashville are already looking at their game against San Jose Earthquakes on Saturday as a must-win.
Nashville have won just once in the MLS this season and sit in 14th place in the Eastern Conference after a run of four without a win.
The Earthquakes, meanwhile, are bottom of the Western Conference having lost eight of their matches and recording just one win.
Godoy is aware of how their poor start to the season could affect their playoff hopes later down the line but is confident that Nashville can turn things around.
He said: “For us, it's an important week. It's a day we have to win, or we'll start to feel the pressure from other teams as they start to separate in the table.
“This league is long but if we want to get to the playoff you have to win games early on, especially at home.”
Liverpool agree compensation deal for Slot
Liverpool and Feyenoord have reached an agreement in principle over a compensation deal for Arne Slot to become the Reds’ manager next season, according to widespread Dutch media reports.
The Dutchman is reportedly poised to take over from Jurgen Klopp, who announced in January that he would be leaving the club at the end of the campaign.
Slot led Feyenoord to their second Eredivisie title last season after taking over the club in 2021.
It is believed that he topped the list of Liverpool’s favoured candidates due to his attacking playing style and ability to develop players.
Former Liverpool midfielder, Xabi Alonso, who led Bayer Leverkusen to their first Bundesliga title, and Sporting CP’s Ruben Amorim were also reported contenders to take over from Klopp.
Slot had already confirmed his interest in managing in the Premier League, both earlier this week and previously when he was linked to Tottenham in 2023.
QPR 4-0 Leeds United: Shock loss for Farke's men seals Leicester's promotion
QPR thrashed Leeds United 4-0 in the Championship on Friday, ensuring Leicester City booked their promotion straight back to the Premier League.
Ilias Chair was the star for the Hoops as he scored the opener and assisted two more goals to ensure QPR will stay in the Championship for another season.
Lucas Andersen, Lyndon Dykes and Sam Field also got their names on the scoresheet in an emphatic win for Marti Cifuentes' side.
Leeds' heaviest defeat of the season was a huge blow in the race for an automatic promotion spot, with Ipswich Town just one point behind them in third place with two games in hand going into their away clash against Hull City on Saturday.
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