EFL clubs have unanimously voted to accept a record £935million deal with Sky Sports that will see more than 1,000 matches broadcast a season, but which keeps the Saturday blackout in place.
The five-year domestic deal, made up of guaranteed payments of £895m and £40m in marketing rights, will begin in 2024-25 and run to the end of the 2028-29 season.
It represents a 50 per cent increase on the league’s current deal with Sky which expires at the end of next season.
Altogether 1,059 league, EFL Cup and EFL Trophy matches will be shown live either on a Sky main channel or via a Sky streaming platform, replacing the iFollow service for domestic viewers.
Streaming platform DAZN had been keen to acquire the rights to screen all EFL matches and bring an end to the Saturday blackout period between 2.45pm and 5.15pm.
The blackout stays in place in the Sky deal, but more matches are available to stream, with six games across the Championship, League One and League Two now set to kick off at 12.30pm each Saturday.
The deal means 26 out of 36 matches will still kick off at Saturday 3pm – seven Championship matches plus 19 across Leagues One and Two.
The EFL acknowledges the changes in kick-off times can make planning difficult for matchday fans, and has committed to placing all live matches up to the FA Cup third round before the start of each season.
It is understood that based on the EFL’s distribution formula, Championship clubs will earn 46 per cent more in guaranteed broadcast income and clubs in Leagues One and Two will be 25 per cent better off.
EFL had announced Sky as its preferred bidder in early April, following the issue of invitations to tender earlier in the year.
The deal means 10 league matches will be shown live each weekend, including six in the 12.30pm Saturday slot.
Every match in the EFL Cup will be shown live, plus every game in the EFL Trophy.
The PA news agency understands Sky has bought the EFL Cup rights ‘as is’ , despite the possibility of the competition having a significantly different look from 2024-25, with domestic calendar issues under discussion as part of the ‘New Deal For Football’ talks.
The EFL declined to comment on whether the deal included a rebate clause to Sky in the event that the format of the competition did substantially change.
All opening round and final day matches will be shown live, as will all games played on Bank Holidays including Easter, Boxing Day and New Year’s Day alongside the matches played in Sky Bet League One and Two during international breaks.
The deal also promises greater parity in the number of times clubs are selected for TV coverage is also guaranteed.
EFL chief executive Trevor Birch said: “This is a landmark broadcast deal for EFL clubs, establishing the league as a premium partner with a world-renowned broadcaster in Sky Sports.
“The EFL is an iconic sports property and one of the biggest and best attended leagues in European football.
“This increased investment and coverage from Sky Sports will showcase much more of our compelling match action to fans, while delivering record rights values as we seek to make our clubs sustainable at all levels.”
Clubs will gain an additional fee when selected for broadcast, but a debate on how these will be allocated will take place among the clubs later in the year.
No bid convinced the EFL to remove the blackout. The EFL estimated that removing it would cost £37m in matchday attendance revenue, and that had to be factored into any offer which sought to remove it.
Salah's contract 'up to him and the club', says Slot
Arne Slot has asserted Mohamed Salah’s future is “up to him and the club”.
The Liverpool star has yet to make a decision on whether to renew his contract, and as it stands, will be leaving Anfield at the end of the season.
Salah remains a key player for the Reds, and leads the club for Premier League goals (seven) and assists (five) this term.
He scored the winner in the 72nd minute to complete Liverpool’s comeback against Brighton in the Premier League on Saturday, as they moved to the top of the table.
And despite the question marks over Salah's future, Slot is not concerned.
"[His future] is not what I think about. The only thing I think about is he is so important for us. Scores important goals, works hard for the team," the Liverpool boss told TNT Sports.
"I’m hoping he can enjoy that feeling many, many, many more times. Especially if I’m here but also if I’m not here. I’m hoping he can do this many more times.
"He’s been incredible for Liverpool over the past eight years. He’s been incredible for us this season and I hope he can continue doing this for the rest of the season and maybe longer to come, but that’s up to him and the club to find the idea about the future."
Salah could be in for a historic night on Tuesday when Liverpool face Bayer Leverkusen, having scored in each of his last five Champions League appearances at Anfield.
The last player to score in six consecutive home games in the competition for an English club was Ruud van Nistelrooy for Manchester United in April 2003.
Salah sparked renewed talk over his future after posting on Instagram on Sunday, saying that the feeling of scoring at Anfield would remain unforgettable “no matter what happens.”
But Slot was keen to quash any deeper meaning in the post.
"I haven’t spoken to him about that. You interpreted it in a way that maybe other people don’t," he told the press.
"I don’t look at Instagram posts of my players, I only talk to them which you can’t, which is the advantage I have.
"Mo is in a very good place at the moment. As long as he has been at Liverpool, he has been in a very good place, but this season again as well. I am hoping he will make a post after tomorrow and on Saturday again. What he said with that, that is not important.
"For me what is important is how he plays and what he tells me when we have conversations. That is what matters and not how you guys interpret one of his posts."
All or nothing: TTFA president Edwards gives Yorke World Cup qualifying mandate in two-year agreement
Trinidad and Tobago Football Association (TTFA) president Kieron Edwards has given recently appointed Head coach Dwight Yorke a mandate of qualifying the senior Soca Warriors to the Fifa Men’s World Cup or risk being replaced.
Edwards made the declaration during an interview on I95.5 FM on Saturday, as he pointed out that their World Cup qualifying ambition was the driving force behind the move to replace Angus Eve.
“It’s not just about selecting a coach. It is about the process, the journey and qualifying to the World Cup,” Edwards said.
Still, Edwards, who was elected TTFA president in April, explained that getting to the World Cup was a medium-term goal for his administration and, as such, they opted for a change in approach to accomplish that objective.
“We had to get the process right. We had to get where we wanted to go and make sure we had the mechanics within the TTFA right to make sure we get there and I think we reached the best choice for the men’s national senior team,” he shared.
“The entire team met and we laid out our short-term goals, medium-term goals and long-term goals. The medium-term goal was to qualify for the World Cup in the next two years. When we evaluated everything, we thought we needed a change...and the executive decided we wanted to go in a different direction.” Edwards added.
That said, Edwards reaffirmed his unwavering support for the current crop of Soca Warriors players to get the Twin Island Republic to another World Cup for the first time since 2006.
In fact, he revealed that Yorke’s two-year contract is with an agreement that he successfully qualifies the team to the 2026 global showpiece.
The Soca Warriors currently sit second in Group B on four points, two points behind leaders Costa Rica ahead of the resumption of qualifying action in 2025.
“With the right support and with the guys we have, I do believe we can qualify for a World Cup. We need a coach that understands the culture we have, with players coming back in two, three days before a game. Dwight was the ideal choice for us and he understands the culture of teams in Concacaf as well,” Edwards noted.
“In terms of that professional to approach the game, I think Dwight really brings that to T&T football. I think this project for our executive and for Dwight is about qualifying for the World Cup. It’s qualifying for the World Cup or nothing. I am sure I know Dwight’s pride. He will not stay on with the TTFA or with any club if he has failed to live up to his high standards,” the TTFA president opined.
Beyond the on-field obligations Edwards said it will take an estimated US$4 million to ensure Yorke and his team has the best possible chance throughout their campaign.
“The government through the Ministry of Sport has been involved in every campaign. We truly believe qualifying for the World Cup, taking it to the back end of 2025 will take about US$4 million. When we relate the proposal, we are hoping to get 30-33 per cent from the government,” Edwards said.
Leipzig have 'everything you would want' – Celtic boss Rodgers
Celtic may be four points clear of RB Leipzig in the Champions League, but Brendan Rodgers is not underestimating the challenge that his side face on Tuesday.
The Hoops welcome Leipzig to Celtic Park on matchday four, for what will be the fifth meeting between the sides.
Leipzig have won three of the previous four encounters, with Celtic winning 2-1 in a Europa League match in November 2018.
While Leipzig, who are second in the Bundesliga, have lost all of their Champions League matches this term, Celtic bounced back from their heavy defeat to Borussia Dortmund by holding Atalanta to a 0-0 draw in their last European outing.
Rodgers' team come into Tuesday's clash on the back of a resounding 6-0 defeat of Aberdeen in the Scottish Premiership, but Rodgers knows his side are in for a stern test.
"Leipzig are no different to Borussia Dortmund and Atalanta," said Rodgers. "A top team. They have everything you would want - speed, power, technique.
"It's a brilliant challenge for us."
After conceding seven goals against Dortmund on MD2, Rodgers explained Celtic knew they had to step up.
"You always have to learn and be better and we were against Atalanta, a really outstanding team," said Rodgers, who were perhaps fortunate not to concede against the Serie A side, given they conceded 2.4 expected goals (xG).
"We'll look to bring our energy to the game but we also know we'll have to defend for good periods of the game, play with concentration and commitment like we did against Atalanta," he said.
"There will be moments when we press with aggression and moments where we have to be controlled. Top teams will push you back and you have to have resilience."
After a run of 12 home games without a win at Celtic Park in the Champions League between 2013 and 2023 (D3 L9), Celtic have won their last two home games. They last had three wins in a row back in November 2007 under manager Gordon Strachan.
"Home games are very important at this level and when you want the result the supporters can bring you closer to that," said Rodgers.
"What the noise generates here is absolutely incredible.
"We will also need that bit of patience as well because we have to be educated in our pressure.
"We've got ourselves into a really good position after three games and now we have another opportunity to show we can pick up a result against a top team."
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