Newcastle United director Amanda Staveley says the club's owners decided to invest in the Magpies over the likes of Chelsea, Liverpool and Tottenham because it was cheaper.
Staveley's consortium, partnered with the Public Investment Fund (PIF) of Saudi Arabia, purchased Newcastle in October 2021, paying around £300million, and she explained that one of the key reasons for doing so was so more money would be left over to invest in the club than if they had bought a more expensive alternative.
Speaking at the Financial Times Business of Football Summit, Staveley also pointed to the fans as a driving force behind deciding to buy the club.
"I think if we look specifically at Newcastle, we were very clear that prior to buying the club, we wanted a club with a very passionate fanbase," she said. "But we also wanted a club that we could buy affordably, because we're also partners with PIF and they are, effectively, a pension fund, managing money for future generations.
"So we wanted something that was very sustainable, and that we could build. We didn't go for the wonderful Tottenham and Chelsea and Liverpool and obviously, everybody knows I was a massive Liverpool fan.
"We tried to buy Liverpool, and when we walked into the Newcastle game, we said 'why spend x billion when you can actually spend 300 and some million and put in?' I think we've put in £200+ [million] to date of new money since we bought the club. We had a particular business plan based on a five, 10, 15-year timeline.
"Critical to that plan was making sure we had the right partners...PIF are very long term investors."
Staveley also explained why it is unlikely that the PIF would also look to invest in another Premier League club, despite previous links to Manchester United.
"Mehrdad [Ghodoussi, co-owner and Staveley's husband] and I are not wealthy," she said.
"Jamie [Reuben, co-owner] obviously is an extraordinarily wealthy gentleman, we're the poor partner, but that helps govern a lot of the decisions – so there's no scenario where Saudi Arabia will decide to sell Newcastle to buy one of the mega clubs like Manchester United."
Staveley spoke about the challenges since arriving at St. James' Park, including in player recruitment where the owners are mindful about what head coach Eddie Howe wants for his team.
"If I did it all again. I think we should have probably brought in more people more quickly," she said. "Players or staff... the players we had to be just very careful and analytical on everything we did and we still do that.
"Because we have an FFP budget we keep to... that guided a lot of our transfer policy but we couldn't afford to have a dud player. And so we had to make sure that we built at the back so that we [could] start to play the football that Eddie wants to play, this fantastic pressing football that we love and exciting attacking football.
"But to do that we needed to make sure that we could really strengthen because we had, I think, the weakest defence in the whole league, and now we have one of the strongest. And that was really important.
"So we always want more players. But the problem is, especially when you're running a football club, you don't really want to lose the players that you've worked with, and Eddie's the same, and so it's really difficult. So we've got to do that."
Longstaff keen to repay Howe's faith for Newcastle
Sean Longstaff says Eddie Howe's trust is allowing him to play his best football as Newcastle United go in search of a third straight Premier League win against West Ham on Monday.
After a difficult period, Newcastle bounced back by beating Arsenal (1-0) and Nottingham Forest (3-1) to enter the international break eighth in the table, one point adrift of third-placed Chelsea.
Longstaff returned to Newcastle's starting lineup for those matches after temporarily losing his place in their midfield, with Joelinton being pushed into the frontline.
"The midfield group is really strong," Longstaff told BBC Radio Newcastle. "When you look around it's all internationals. It's just about trying to bring my strengths to the team.
"I know the manager trusts me which is the biggest thing. No matter what anyone ever says, the fact he trusts me gives me the most confidence."
Longstaff then continued: "The season we qualified for the Champions League, I tried to enjoy it as much as possible.
"Then, last year there was games every three days and with lads being injured, I think the burden of trying to win every game can mean the enjoyment leaves a little bit. I'm just trying to enjoy the games as much as I can and hopefully being a bit freer will help."
Opponents West Ham, meanwhile, are just five points clear of the relegation zone after signing off for the international break with a goalless draw against Everton, a result that followed on from a crushing 3-0 defeat at Forest.
The Hammers' underwhelming start to the campaign has seen Julen Lopetegui's position questioned mere months after he took the reins, and he is demanding a complete performance next time out.
Speaking to BBC Sport after the Everton game, Lopetegui said: "We had more chances than them. In the second half, we had more clear chances to win the game.
"The first half was a gift for them. We lost 45 minutes. In the second half we did better, we were aggressive and had chances to win.
"The matches aren't about 45 minutes. They are 90 minutes and stoppage time. That's why I'm not happy, for sure. I think we can, and have to, do better."
PLAYERS TO WATCH
Newcastle United – Harvey Barnes
Only against Aston Villa (nine) has Barnes been directly involved in more Premier League goals than he has against West Ham (eight – six goals, two assists).
He has either scored or assisted in each of his last four against the Hammers (four goals, one assist), finding the net in each of the last three.
West Ham – Michail Antonio
Only Wolves frontman Jorgen Strand Larsen (16) has made more hold-ups while retaining possession in the Premier League this season than West Ham striker Antonio (15).
Antonio is retaining possession with 71% of his hold-ups in the competition this term (15/21), the highest ratio of any player to attempt 10 or more. Lopetegui's side are likely to spend plenty of time under pressure on Monday, but he could provide them with an outlet.
MATCH PREDICTION – NEWCASTLE UNITED WIN
Newcastle have won their last two Premier League games and are looking to win three in a row for the first time since September 2023 – this is the sixth occasion since then that they have won twice in a row in the league.
They have lost just one of their last 10 Premier League games against West Ham (five wins, four draws) and are unbeaten in all five against the Hammers under Howe (two wins, three draws). They triumphed 4-3 when the sides last met at St James' Park in March.
West Ham, meanwhile, have kept just two clean sheets in their last 28 Premier League away games, conceding 66 goals (2.4 per game).
Indeed, in 2024, they have conceded more away goals in the top-flight (35) than any side.
Lopetegui's men have also failed to score in their last two league games, as many as in their previous 14 beforehand. Only five teams have a worse difference between their expected goals (xG) and expected goals against (xGA) figures than West Ham (-2.97) this term.
OPTA WIN PROBABILITY
Newcastle United – 58.9%
West Ham – 19.7%
Draw – 21.4%
Slot deserves praise for modest approach to Liverpool job – Mills
Arne Slot deserves praise for not being "arrogant" with his approach to succeeding Jurgen Klopp as Liverpool boss, according to Danny Mills.
The Dutchman has made a hugely positive start to life at Anfield since replacing long-serving Klopp ahead of the 2024-25 season.
The 28 points Slot has collected is the joint-most of any manager in their opening 11 Premier League games along with Guus Hiddink at Chelsea.
Liverpool's only blemish on an otherwise perfect start to the top-flight campaign was a 1-0 loss to Nottingham Forest in September.
Indeed, only in 2019-20 (31 points) have Liverpool collected more points after 11 games of a Premier League season than their 28 this campaign.
Former Leeds United and Manchester City defender Mills has been particularly impressed by Slot's approach to a new era at Anfield.
"Arne Slot has surprised me," Mills told Stats Perform. "They did have a difficult defeat against Nottingham Forest at home. That was a defeat not many people saw that coming, but the start he's had is unbelievable. It's incredible.
"Training might be slightly different, but the style of play is very similar. The players are comfortable with it. They've been high-energy, closing people down, and playing at 100 miles an hour when they win the ball back.
"It shows managerial intelligence to understand the players' qualities and build on what they had when they were successful. He hasn't overthought it or tinkered too much.
"He hasn’t been arrogant and said, 'I'm going to rip it up and start fresh'. It wasn't broken; it was already successful. He's just added to it."
Liverpool won a first ever Premier League title during Klopp's eight-and-a-half years in charge, as well the Champions League in 2018-19.
Klopp also lifted the FA Cup, two EFL Cups, the UEFA Super Cup and FIFA Club World Cup, setting a high benchmark to follow.
"Liverpool identified the man they wanted, brought him in, and he's been very clever," Mills added. "He looked at the squad and thought, 'these are good players. I don't need to change too much'.
"That's smart because Liverpool were very successful under Klopp. If you come in and rip up the playbook and it doesn't work, players will question why they're not doing what worked under Klopp."
Liverpool have conceded just six goals in the Premier League this season – four fewer than next-best Nottingham Forest.
They are conceding at a rate of around 0.5 goals per game, compared to around 1.1 in Klopp's final season in charge (41 goals in 38 matches).
"Slot has tweaked things slightly, maybe made them more defensively solid, which they needed to really challenge," Mills said. "Championship-winning or Champions League-winning teams are built on solid defences.
"You don't win without that. He's shored up the defence and allowed the players to continue doing what they were doing before."
Guimaraes happy at Newcastle amid Man City and Guardiola interest
Bruno Guimaraes says he is happy at Newcastle United, despite reported interest from Manchester City and Pep Guardiola.
The Magpies skipper has become a fan favourite at St James' Park since his move from Lyon in June 2022.
Guimaraes helped Newcastle qualify for the Champions League in his first full season at the club, and succeeded Kieran Trippier as team captain ahead of this term.
The all-action midfielder completed the most tackles for Newcastle in each of his first two full Premier League campaigns, while only compatriot Joelinton (28) betters his tally of 27 so far in 2024-25.
Meanwhile, only Dan Burn (598) has made more passes for Eddie Howe's side than Guimaraes (541), who revealed he spoke with City boss Guardiola to share their mutual respect, but nothing further.
"I believe that at my club, I am an idol and I have a lot of respect," he told Brazilian newspaper Globo.
"I am the captain of Newcastle, and it is something that if you had asked me three years ago, my biggest dream would have been to play in the Premier League.
"Playing, being an idol, being captain is something wonderful. I really like Newcastle. Of course, having Manchester City's interest shows that I am at a high level, but it was nothing more than interest.
"I know that Guardiola likes my football, it is normal to have great coaches who admire your football. We have spoken once. I praised his work, he praised my work, but it was nothing more than that."
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