Erik ten Hag feels bringing back the fear factor for teams coming to Old Trafford is key to restoring Manchester United to their former glories.
Ten Hag's men have rattled off 13 straight victories in home matches, helping United to third in the Premier League while also securing their place in the EFL Cup final and the fifth round of the FA Cup.
United will look to make it 14 consecutive victories at Old Trafford when they host rivals Leeds United on Wednesday, looking to capitalise on Arsenal and Manchester City both losing over the weekend.
Ten Hag was asked about the importance of getting teams to dread facing United in their own backyard, to which he replied: "It was one of our aims this season to get that back.
"It's part of the process to restore Manchester United. It's great to have the connection with Old Trafford."
Despite United's impressive home form, Ten Hag wants his team to play with the same confidence and freedom on the road, having won just five of their 11 league games away from Old Trafford this season.
"I think home form is good," he added. "The next step is to have that same personality away as we do at home.
"When we play away we have a lot of fans following us and we can do the same away. Pitches are the same size and it is still 11 against 11.
"We can grow, we still have steps to make but happy with that as well."
The Red Devils will fancy their chances of picking up another three points against Leeds, who sacked head coach Jesse Marsch on Tuesday with the team winless in seven league games and only outside the relegation zone on goal difference.
Ten Hag acknowledged how important the rivalry was for the two sets of supporters, while also expressing his sympathy for Marsch following the American's dismissal.
"It's the match of the roses," Ten Hag said. "It's definitely a big game in this part of England and a big game for us.
"We have City, we have Liverpool, but as well for our fans this game means so much. Our players are aware of that and will know what to do.
"It's always sad if a manager gets sacked. In general, I don't believe it that you sack a manager and get better results.
"Most of the time it doesn't work. But the pressure is high with decision-makers at football and they turn, but if you see the facts, most of the time it doesn't work out well."
Ten Hag will be without a number of key players for Wednesday, with Scott McTominay, Antony and Anthony Martial all absent with injury while Casemiro will serve the first game of his three-match suspension for grabbing the throat of Will Hughes in the 2-1 win over Crystal Palace on Sunday.
But Ten Hag is expecting victory and says he will not accept any excuses should they not achieve that, adding: "I always have to play with the players who are available and we have a squad.
"We have many good players in our squad who are not playing in the starting XI.
"After a game, I can't say, 'Casemiro is not there, Anthony Martial is not there'. We have to win. United are capable and we have to win the games no matter who is on the pitch."
Man Utd matchwinner Fernandes: Criticism part of the job
Bruno Fernandes said Manchester United's players cannot afford to get annoyed by outside criticism, after he scored twice to fire the Red Devils to a much-needed win over Sheffield United.
Erik ten Hag's team were roundly criticised for their performance in Sunday's FA Cup semi-final against Coventry City, as they surrendered a 3-0 lead to draw 3-3 before inching through in a penalty shoot-out.
They had also gone four Premier League games without a win (three draws, one defeat) prior to Wednesday's meeting with the rock-bottom Blades, with their hopes of Champions League football all-but over.
They twice trailed as Sheffield United threatened a huge upset, but Fernandes scored twice and supplied an assist as they fought back to claim a 4-2 win.
Asked whether the noise around Sunday's semi-final win had affected the mood at Old Trafford, Fernandes told Sky Sports: "That's part of the job.
"You can be in a run of games where you win eight or nine in a row, and when you lose one you know you'll be criticised.
"Being at Manchester United demands winning every game, so it's part of the job. If there is anyone in the dressing room still not used to that, they will get used to it!
"Being a Manchester United player demands being ready to receive as much criticism as praise. We receive praise when we do good things so we can't be annoyed by the criticism.
"When people want to do that, they might have a point. We can think in a different way, but we have to take it in the same way as we take the credit they give us."
Ten Hag's team did look disjointed for long periods on Wednesday, though, and they have now conceded 50 Premier League goals this season.
The Red Devils have now shipped a half-century of goals in two of their last three Premier League campaigns, having done so just once in their previous 29.
Ten Hag, though, was content with most aspects of their performance, saying: "It was a good game for the crowd, they saw four goals and many chances that we created.
"I think we played quite well, we created many more chances, so there's many positives. But also negatives. Conceding two goals from giveaways, that's unacceptable.
"We want to play dynamic, attacking football. That is what we want to see. Since the winter we have created lots of chances and also scored a lot of those chances."
Premier League record falls as 2023-24 becomes most goal-laden 20-team season
The current Premier League season has become the most goal-laden 20-team campaign in the competition's history, with Harry Maguire the unlikely man to seal 2023-24's place in history.
Maguire scored Manchester United's first equaliser as they twice fought from behind to clinch a 4-2 win over Sheffield United on Wednesday, with Bruno Fernandes netting twice in the second half.
The centre-back's 42nd-minute header was a significant moment, representing the 1,085th goal scored in the Premier League this term.
That is the most ever scored in a season containing 20 teams, since 1995-96.
The 2022-23 season saw 1,084 goals scored, a tally that was reached on the final day to surpass the previous 20-team record of 1,072, set in 2018-19.
It was somewhat fitting for the record-breaking goal to be conceded by Sheffield United, who have certainly played their part in making 2023-24 the most goal-laden season to date.
The Blades have now shipped 92 goals this term, the most ever conceded in a 38-game Premier League campaign.
With four games to come, including a rematch with a Newcastle United team that thrashed them 8-0 earlier this campaign, the prospect of Chris Wilder's men bringing up triple figures is a realistic one.
Manchester United 4-2 Sheffield United: Fernandes double helps Red Devils to comeback win
Bruno Fernandes produced a decisive double as Manchester United twice came from behind for a 4-2 win over Sheffield United at Old Trafford, easing the pressure on under-fire boss Erik ten Hag.
Ten Hag received fierce criticism after his team surrendered a 3-0 lead in Sunday's FA Cup semi-final against Coventry City, who they beat on penalties after a 3-3 draw.
His team trailed twice on Wednesday, with Jayden Bogle punishing Andre Onana's error to score and Ben Brereton Diaz prodding home the Blades' second, either side of Harry Maguire equalising.
However, Fernandes equalised from the spot in the second half before teeing up Rasmus Hojliund's late finish after another great strike from the Red Devils captain sent his side 3-2 up.
The win takes Ten Hag's side above Newcastle United and into the top six with 53 points, while bottom club Sheffield United stay 10 points adrift of safety.
Just 28 seconds had been played when Diogo Dalot worked Wes Foderingham from range, but if the hosts thought that effort would precipitate an assault on the Blades' goal, they were mistaken.
Alejandro Garnacho was denied by Foderingham after a mazy run, but the Red Devils were largely uninspired as the visitors sat back.
They gifted Sheffield United the lead after 35 minutes as Onana passed straight to Bogle, who side-footed home at the near post.
That sparked Ten Hag's team into life, though, and they were level within seven minutes as Maguire glanced Garnacho's cross home.
Foderingham denied Garnacho with a fine stop on the stroke of half-time, and Sheffield United made that reprieve count within five minutes of the restart, Brereton Diaz pouncing to prod Ben Osborn's cross home.
Yet Chris Wilder's visitors again failed to hold on as Auston Trusty wrestled Maguire to the ground from a corner, allowing Fernandes to blast into the top-left corner from the spot.
Fernandes then blasted home from 25 yards out to send Ten Hag's hosts ahead for the first time, and the midfielder was not done there, teeing up Hojlund to make the points safe with a pinpoint cross from the right.
Fernandes rescues Red Devils
Ahead of Wednesday's game, Manchester United had only won one of their last seven Premier League matches (three draws, three defeats), going winless through the last four of those (three draws, one defeat) – their worst such streak since 2019.
They twice looked on course for a humiliating defeat, but Fernandes led from the front to down the Blades and boost his team's hopes of salvaging Europa League qualification.
He has now scored seven goals in his last six Premier League appearances, netting on each of his last four outings. This is just the second time he has enjoyed a four-match scoring streak with the Red Devils in the competition, having done so under Ole Gunnar Solskjaer in February 2021.
Blades on the brink
While Sheffield United can take heart from their performance at Old Trafford, the result does nothing for their slim hopes of remaining among England's elite.
Wilder's men are 10 points from safety with just 12 to play for this season and will be relegated to the Championship if they lose to Newcastle United on Saturday.
The Blades could even see their fate confirmed this weekend with a victory, depending on Nottingham Forest's result against Manchester City on Sunday.
They have now conceded 92 goals in 34 Premier League matches this term, the most ever conceded in a 38-game season in the competition.
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