Erik ten Hag feels bringing back the fear factor for teams coming to Old Trafford is key to restoring Manchester United to their former glories.
Ten Hag's men have rattled off 13 straight victories in home matches, helping United to third in the Premier League while also securing their place in the EFL Cup final and the fifth round of the FA Cup.
United will look to make it 14 consecutive victories at Old Trafford when they host rivals Leeds United on Wednesday, looking to capitalise on Arsenal and Manchester City both losing over the weekend.
Ten Hag was asked about the importance of getting teams to dread facing United in their own backyard, to which he replied: "It was one of our aims this season to get that back.
"It's part of the process to restore Manchester United. It's great to have the connection with Old Trafford."
Despite United's impressive home form, Ten Hag wants his team to play with the same confidence and freedom on the road, having won just five of their 11 league games away from Old Trafford this season.
"I think home form is good," he added. "The next step is to have that same personality away as we do at home.
"When we play away we have a lot of fans following us and we can do the same away. Pitches are the same size and it is still 11 against 11.
"We can grow, we still have steps to make but happy with that as well."
The Red Devils will fancy their chances of picking up another three points against Leeds, who sacked head coach Jesse Marsch on Tuesday with the team winless in seven league games and only outside the relegation zone on goal difference.
Ten Hag acknowledged how important the rivalry was for the two sets of supporters, while also expressing his sympathy for Marsch following the American's dismissal.
"It's the match of the roses," Ten Hag said. "It's definitely a big game in this part of England and a big game for us.
"We have City, we have Liverpool, but as well for our fans this game means so much. Our players are aware of that and will know what to do.
"It's always sad if a manager gets sacked. In general, I don't believe it that you sack a manager and get better results.
"Most of the time it doesn't work. But the pressure is high with decision-makers at football and they turn, but if you see the facts, most of the time it doesn't work out well."
Ten Hag will be without a number of key players for Wednesday, with Scott McTominay, Antony and Anthony Martial all absent with injury while Casemiro will serve the first game of his three-match suspension for grabbing the throat of Will Hughes in the 2-1 win over Crystal Palace on Sunday.
But Ten Hag is expecting victory and says he will not accept any excuses should they not achieve that, adding: "I always have to play with the players who are available and we have a squad.
"We have many good players in our squad who are not playing in the starting XI.
"After a game, I can't say, 'Casemiro is not there, Anthony Martial is not there'. We have to win. United are capable and we have to win the games no matter who is on the pitch."
Sessegnon rejoins boyhood club Fulham after Tottenham departure
Ryan Sessegnon has resigned for Fulham on a free transfer, five years after leaving the club.
The 24-year-old signed a two-year contract with the Cottagers with the option to extend for a further year following his departure from Tottenham last month.
In his first spell at the club, Sessegnon worked his way through the academy over 11 years, scoring 25 goals in 120 first-team appearances.
He then moved to Spurs in a £25million deal in 2019, though struggled to nail down a place in North London, making just 57 appearances in all competitions, and scoring three goals.
"It's amazing to be back. Emotional, as well," he told FFCtv. "It's where it started for me, where everything began, and it's amazing to be back.
"It will always be home for me. I think it had the feeling that it was meant to be, coming back here, so I'm delighted to get it done."
Sessegnon is Fulham's first signing of the transfer window, though they have seen plenty of first-team departures already, with Joao Palhinha, Tosin Adarabioyo and Bobby De Cordova-Reid all leaving the club.
Eriksen in 'no rush' to decide Man Utd future
Christian Eriksen says he is in "no rush" to decide his future despite going into the final year of his contract at Manchester United.
Eriksen joined the Red Devils in 2022, making 28 appearances in the Premier League in his first season, though an injury in January 2023 put a halt to his impressive start to life at Old Trafford.
Following Kobbie Mainoo's breakout season last year, Eriksen dropped down the pecking order at United as he made just 12 starts in his 22 league appearances, scoring just once and assisting two goals.
Some reports suggest Eriksen could be heading out on loan to former club Ajax for the final year of his contract, but he insisted he is satisfied in Manchester.
"I am really happy at United," he said. "I have had two very good years and am going into my third.
"It is a special club and a special place. Also, my family is settled in Manchester, so I am in no rush.
"Obviously, I want to play as much as possible and do everything I can. But that is nothing to do with the club - it is up to you and the manager.
"But in terms of how I feel, I feel very good at United."
Man Utd transformation will not occur 'overnight', says Maguire
Harry Maguire has warned Manchester United supporters their fortunes may not change "overnight" ahead of the Red Devils' first season under the Jim Ratcliffe regime.
INEOS founder Ratcliffe assumed control of football operations when he bought a 25% stake in the club, with his part-takeover being formally ratified earlier this year.
United have since gone about constructing a new football hierarchy, appointing Dan Ashworth as sporting director and Omar Berrada as chief executive.
They were widely expected to part ways with manager Erik ten Hag after finishing eighth in the Premier League last term, but the Dutchman was instead handed a new contract after guiding them to an FA Cup final victory over Manchester City.
United have spent an estimated £88million to bring in striker Joshua Zirkzee and centre-back Leny Yoro ahead of Ten Hag's third season in charge, but Maguire has warned patience will be required as they bid to return to title contention.
"I don't think we will go from finishing eighth in the league to winning all the trophies overnight," Maguire told BBC Sport.
"But I do think we are moving in the right direction now and the decisions that have been made at the top will help this club get back to where it should be."
Yoro's arrival has raised questions about Maguire's future, with Lisandro Martinez also hoping to play a heightened role after an injury-hit 2023-24 campaign.
Maguire was widely expected to leave Old Trafford last year but opted to fight for his place and was ultimately rewarded with regular gametime.
With Martinez, Raphael Varane and Victor Lindelof all enduring disjointed seasons, Maguire managed more Premier League starts (18) and minutes (1,650) than any other United centre-back.
The Red Devils only kept four Premier League clean sheets when Maguire was involved, however, with their 58 goals conceded their most in any league campaign since 1978-79 (63).
He believes he proved his worth, saying: "There was a lot of uncertainty over my future last year but I sat down with the manager, he told me where I was at, said he believed in me and I would get chances.
"I proved last season when I got the chances I took them really well."
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