Erik ten Hag says restoring the bond between Manchester United's players and fans has been one of his top priorities since taking charge at Old Trafford.
United have won just three trophies since Alex Ferguson retired in 2013 and the 58 Premier League points they collected last term was their lowest since the competition began in 1992.
A poor performance and 1-0 loss at Crystal Palace in their final match of 2021-22 received much criticism from the away end, a sight that Ten Hag witnessed in the stands after his appointment to replace Ralf Rangnick.
Ten Hag, whose hiring was announced in April before he took over in the close-season, endured a tricky opening to this campaign as United tasted defeat in their opening two matches, including a humiliating 4-0 hammering away at Brentford.
But results have picked up since then and United now sit fifth in the Premier League, while they will take on Catalan giants Barcelona in the Europa League knockout stages after Xavi's side were knocked out of the Champions League.
United's superior displays of late have gone some way to bringing fans and players closer together, something that Ten Hag says was a key aim.
"It was definitely one of our plans, part of our plan that we had," Ten Hag told ESPN ahead of their EFL Cup clash with Aston Villa.
"You need a connection with the fans.
"Manchester United is that big in the world and you have to show commitment and make an engagement. You have to build a togetherness because also, we want to act like that on the pitch as well.
"The team has to understand that and everyone around Manchester United has to understand that the fans are there for us.
"You play football for your fans and we have to be aware of it."
United's improved form took a blow when they were defeated 3-1 by Villa in the Premier League last time out, and Ten Hag demanded a response as they face the Villans once again on Thursday.
"We were not happy with our performance at Villa Park," Ten Hag added.
"We make it quite clear in our analysis that it's not acceptable, it's never acceptable.
"We have to deliver in every game and that is the culture we have to have here. We can't change it [the Premier League defeat to Villa] but we want a reaction. We take every game seriously and we want to win this cup.
"All the games we play, there is only one aim. We have to win. That is the most important thing.
"We have to win every game so we have to put the best players on the pitch. We have planned some changes but we want to play a strong team."
Italy win shows 'true face of the France team', says Rabiot
Adrien Rabiot believes Sunday's win over Italy showed "the true face of the France team" as they secured top spot in Nations League Group A2.
The midfielder headed home twice in their 3-1 victory, meeting excellent deliveries from Lucas Digne on both, with his second goal restoring the all-important two-goal cushion that ensured they finished above the Azzurri in the group.
This comes after France had failed to find a way past Israel in a frustrating 0-0 draw last time out.
However, Sunday's victory ensured France will be seeded in the quarter-finals draw as they seem to have put their disappointing Euro 2024 campaign, in which they won just twice as they struggled in front of goal, behind them.
Les Bleus also avenged the 3-1 defeat to Italy on home soil in the reverse fixture, something Rabiot said was playing on their minds while they prepared for their trip to San Siro.
"It's been a long time since we've played a match like this, that we haven't fought in this way all together, until the end," he told TF1.
"We also had the objective of winning with a two-goal difference, we did it. But frankly, the mutual aid that there was in this match, the combativeness, the team spirit, it's to be highlighted. Frankly, we enjoyed playing this match.
"It was a different context [Thursday]. Above all, there was a revenge to be taken compared to the previous match against Italy, who had come to win at home. It's a great evening. I hope we will continue to show this face. It's the true face of the France team."
Digne officially got two assists in the victory, but he also played a big role in France's other goal – his free-kick rattled the crossbar before bouncing in off the unfortunate Guglielmo Vicario.
In fact, France scored three goals from set-pieces in a match for the first time since 1991, when they netted three times from dead-ball situations against Albania.
"[The free-kick is] a technical gesture that is worked on in training. The more you do, the more automatic it becomes, and it pays off," Digne said.
"Offensively, it's not bad at all. As a defender, I would have preferred to finish with a clean sheet, but we can't have everything. We finished first, it's great.
"We had a revenge to take from the first leg, we wanted to show a completely different face. And in addition to our slightly worse match against Israel... We really wanted to show that this jersey is close to our hearts. The whole group was present. It was really a complete match."
France's Nations League quarter-finals will be played in March.
Israel 1-0 Belgium: Shua late show proves decisive
Relegated Israel stunned Belgium 1-0 in their final Nations League game as Yarden Shua's late goal earned them their first win in the competition this season.
The Red Devils, who were without a number of key players for the tie in Hungary, were masters of their own downfall as they gifted Israel the winner with four minutes left on the clock.
In a cagey first half, Eli Dasa breached Belgium's backline 24 minutes in and beat Koen Casteels with a crisp low effort, only to be denied by the foot of the far post.
Casteels was alert just before the break, getting down low to push Dor Peretz's low drive away from the bottom corner.
Domenico Tedesco's half-time team talk looked to have buoyed his side as they upped the pressure, with Lois Openda hitting the side netting before Johan Bakayoko forced a fingertip save out of Daniel Peretz just after the hour.
However, in their rush to find a winner, Belgium were caught playing out from the back. Dor Peretz latched onto Matte Smets' loose backpass, and though he was bundled over in the box, Shua coolly picked out the bottom corner.
Israel finish bottom of Group A2 and are automatically relegated to League B, while Belgium sit above them due to a superior goal difference in their head-to-head record –they now have a relegation play-off to overcome.
Data Debrief: Tough times for Tedesco
It has been a Nations League campaign to forget for Belgium, who managed just one win and finished with a whimper as they went winless in their final four matches (D1 L3).
They just edged the shot count in Budapest, having 12 attempts to Israel's 10, but without the likes of Romelu Lukaku and Kevin De Bruyne to call on, they lacked a clinical edge.
While Belgium struggled in attack, their defensive struggles will also be a worry for Tedesco. They failed to win any of the four games in which they fell behind in the group, earning just one point from a losing position.
Real Madrid 0-4 Barcelona: Guijarro brace sets visitors up for Clasico glory
Patri Guijarro's first-half brace set Barcelona on their way to a thumping 4-0 win over rivals Real Madrid in Liga F on Saturday.
Claudia Pina and Alexia Putellas were also on target as Barcelona continued their perfect start to the season, extending their lead at the top of the table.
The visitors dominated from the off, as Guijarro broke the deadlock inside the fourth minute, tapping in from Putellas' flick-on from a corner.
Cata Coll was forced into a big save to deny Alba Redondo an equaliser shortly after, but Madrid's hope was soon dented as Guijarro picked out the bottom corner with a superb long-range strike for her second.
Pina strengthened their lead six minutes before the break, clinically slotting past Misa with her low strike.
Putellas added some more gloss to the scoreline with four minutes remaining of normal time, beating the Madrid keeper with a lovely dink to bring up her 199th goal for the club.
Barcelona have won all 10 of their games, and now sit eight points clear of Madrid, who suffered their first league defeat of the campaign.
Data Debrief: Total dominance
Madrid will have felt fairly confident coming into this game after a strong start to their season, but they once again failed to find a way past their Clasico rival.
Los Blancos have lost every single game they have played against Barcelona in all competitions, with this their 15th such meeting.
Barcelona smothered their attack early on, restricting their hosts to just one shot in the first half, while they had 10.
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