From Barcelona boos to Xavi's key man, is World Cup stardom next for Ousmane Dembele?

By Sports Desk September 21, 2022

Everything appeared to be heading towards Barcelona and Ousmane Dembele parting on poor terms after a largely unsatisfactory association.

"Either he renews, or we look for an exit," Xavi said in January, fielding the latest in a series of questions about the winger.

With Dembele failing to agree to a new Barcelona contract at the start of 2022, director of football Mateu Alemany was even more forthright, declaring: "He must leave the club immediately."

Fast forward eight months, and the unpredictable attacker has emerged as a key cog in a revitalised Barca side, one tipped to compete with Real Madrid after making an unbeaten start in LaLiga.

Having been in the cold since Euro 2020, Dembele is also back in the France squad for their upcoming Nations League matches, with his sights set on claiming a spot in Didier Deschamps' party for the World Cup in Qatar.

Football loves a redemption arc, and that of Dembele in 2022 is up there with the very best in recent memory.

On the eve of his France return, Stats Perform looks at Dembele's journey from €105million flop to the creative hub of Xavi's side, asking whether a World Cup flourish is next for the winger.

Injury woes and the long shadow of Neymar

Barcelona's failings following Neymar's 2017 move to Paris Saint-Germain have been well-documented, with Dembele long viewed as the ultimate personification of the shambolic recruitment policy during Josep Maria Bartomeu's tenure.

The Blaugrana parted with an initial €105m for Dembele, who recorded 30 goal contributions (10 goals, 20 assists) and created 100 chances in his lone season with Borussia Dortmund.

That substantial fee saw Dembele, a talented yet raw 20-year-old, touted as a replacement for Neymar, a pressure that appeared to weigh heavily on the Frenchman; he needed over seven months to score his first goal in LaLiga, finally finding the net at Celta Vigo in April 2018.

While Ernesto Valverde led Barca to a domestic double in 2017-18, Dembele's own contribution was limited by a series of injury setbacks, which represented a sign of things to come.

 

Dembele made just 17 league appearances and 12 starts in his debut campaign, having been ruled out until January 2018 after suffering a serious hamstring injury within a month of his arrival.

In three of Dembele's first five campaigns at Barca, injuries ruled him out for 100 days or more. Between the beginning of 2017-18 and the end of 2020-21, meanwhile, he started just 36 per cent of the club's league games.

On the rare occasions Dembele did stay fit, meanwhile, his output was negligible in a side increasingly reliant on Lionel Messi's brilliance. Dembele's tally of 17 league goals and 14 assists in his first four seasons hardly represented value for Barcelona's mammoth investment, meaning the winger was considered ripe for a sale as the club's economic position worsened.

From contract rebel to key man: Spearheading the Xavi revival 

Even LaLiga's casual observers must have grown tired of discussions over the economic "levers" being pulled by Joan Laporta's regime. But before the sales of future TV rights and production companies, shifting Dembele was touted as a means by which to balance the books after the January arrival of Ferran Torres.

With a loan move for Adama Traore leaving Barcelona's forward line well-stocked, the message could not have been clearer; if Dembele would not agree to fresh terms, he was surplus to requirements.

But with Traore struggling on his return to Spain and Torres regularly deployed centrally, Xavi decided to utilise Dembele once the January transfer window closed. He was richly rewarded after reinstating him on the right of Barca's attack.

Since Xavi took charge in November 2021, Dembele's 17 assists in all competitions is bettered only by Messi (22) and Kevin De Bruyne (21) among players in Europe's top five leagues, while his 15 LaLiga assists during that time is a team-high.

Dembele also leads Barca's charts for chances created (63), chances created from open play (52) and touches in the opposing box (126) under Xavi in LaLiga, finally combining his menacing dribbling ability with genuine threat and creativity.

 

And Dembele's 68 dribbles completed in that time – also a team-high – show he has not sacrificed the individual skill that attracted Barcelona's attentions five years ago. 

Three months on from Dembele being booed by his own supporters during a Europa League clash with Napoli, Xavi said: "When he has not been involved, we have noticed."

The former midfield maestro was right. Barcelona won two-thirds of the league games Dembele started last season, and 47.8 per cent of those he didn't.

That impact meant Dembele's belated contract renewal, finalised in July, was received with enthusiasm by everyone at Camp Nou, with the winger subsequently going from strength to strength.

The tonic to Deschamps' blues?

If some thought the arrival of Raphinha might threaten Dembele's place in Xavi's side, he has made them eat their words at the start of the new campaign.

Having tallied the most assists (13) and expected assists (9.2 xA) in LaLiga last season, Dembele has recorded four league goal contributions since the August restart (two goals, two assists), forcing his way back into Deschamps' thoughts.

By the end of August, Dembele had been involved in more shots (15) as a consequence of ball carries than any other player in LaLiga, and his dynamic, unpredictable style may be just what Les Bleus require.

 

Dembele was used sparingly at Euro 2020, with Antoine Griezmann preferred alongside Karim Benzema and Kylian Mbappe as France won just once in four outings. However, it's easy to see why Dembele's ability to hug either touchline might appeal to Deschamps, offering him tactical flexibility when several other options appear compromised. 

Griezmann's lack of game-time at Atletico Madrid has been subject to much debate in recent weeks, while Kingsley Coman is out of France's latest squad through injury. Benzema's own injury scare, meanwhile, will no doubt have sharpened Deschamps' mind on the need for a plan B.

With France failing to win any of their first four Nations League games this time around, Dembele's Barcelona revival may have come at the perfect time.

Should Dembele carry his club form onto the international stage, potentially contributing to the first successful World Cup defence since Brazil's 1962 win, his 2022 will surely go down as one of football's most emphatic comebacks. 

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