There are several ways in which promoted teams can approach their first transfer window in the Premier League.
One method is the path well worn by Norwich City, a more conservative approach to recruitment aiming to consolidate the squad that gained promotion and add in one or two fresh faces on cheaper deals or loans. For the Canaries, it has resulted in them becoming the proverbial yo-yo club; too good for the Championship, but not quite good enough to stay up.
Bournemouth, much to the apparent chagrin of former head coach Scott Parker, seem to have taken that approach this season. It remains to be seen how that will play out.
There is a middle ground, the route taken by Leeds United in 2020, where five to 10 additions of quality, from across the continent or from within the Premier League, are prioritised. Fulham – big spenders in past seasons, to little success – are testing that one out this time around.
Then, there always seems to be one of the promoted sides that turn around their squad on a grand scale. However, the scale of change seen at Nottingham Forest this time around has been unprecedented.
A whopping 20 (yes, twenty) first-team players had arrived before the deadline passed on September 1, and it would have been 21 had Forest pushed through a move for Chelsea outcast Michy Batshuayi in time. Steve Cooper relied heavily on loan players last season, most of whom left the club, but even still, the quantity of incomings has been remarkable.
Forest have already handed out 18 Premier League debuts this season (seven more than any other team) and could still make a 21st signing – free agent Serge Aurier is reportedly a target. For now, here's the 20 new faces Cooper can call on.
Goalkeeper
We'll start at the back, in the form of goalkeeper Dean Henderson, who signed on loan from Manchester United to replace the departing Brice Samba. While the latter was crucial last season, England international Henderson is an upgrade and came in as the club's second senior signing on July 2. He has already proved his worth, saving two penalties (one in a win over West Ham, the other in last week's loss to Tottenham). Wayne Hennessey signed from Burnley 13 days later to provide experienced competition.
Defence
The first defender through the door was right-back Giulian Biancone, and the 22-year-old was followed by coveted Mainz centre-back Moussa Niakhate for a reported fee of £8.5million (€9.8m) plus £4.2m (€4.8m) in potential add-ons. Full-backs Omar Richards, Neco Williams and Harry Toffolo arrived from Bayern Munich and Liverpool, but after three games Cooper wanted more. Renan Lodi watched Forest lose to Spurs before signing on loan from Atletico Madrid, underlining the pull of the Premier League and regular minutes in a World Cup year, with Willy Boly (Wolves, reported £2.25m) and Loic Bade (Rennes, loan) rounding off their defensive business.
Midfield
It took until July 20 for Forest to bolster their midfield, with Lewis O'Brien signing from Huddersfield Town. A day later, Forest's first marquee signing of the window arrived in the form of Jesse Lingard, who had left Manchester United following the expiration of his contract. Orel Mangala is an energetic holding player who has slotted straight in after signing from Stuttgart, with the versatile Cheikhou Kouyate an experienced free acquisition from Crystal Palace. Remo Freuler has played in the Champions League with Atalanta, and Forest went all-out for Morgan Gibbs-White, paying Wolves a reported £25m for the England youth international, with add-ons potentially taking the deal to £42.5m.
Attack
Goals win games, and Forest – who were thrashed 6-0 by champions Manchester City in a huge reality check last time out – have managed only two in the league this season despite their incomings. In Gibbs-White and Lingard they have added creativity, though their attack is yet to click. Taiwo Awoniyi scored 15 Bundesliga goals last term for Union Berlin and got Forest's winner against West Ham, though that is his only strike in five appearances so. Emmanuel Dennis' 10 goals were not enough to keep Watford up, but Forest were still willing to pay £20m to bring in the Nigerian, while they will be hoping Hwang Ui-jo replicates the 11 league goals he managed for Bordeaux in 2021-22. Winger Josh Bowler signed in a reported £4m deal from Blackpool Town just before the deadline.
Man Utd appoint Jason Wilcox as new technical director after leaving Southampton
Jason Wilcox has left Southampton to become Manchester United’s new technical director with immediate effect.
The 53-year-old becomes a key appointment at Old Trafford as part of United’s off-field overhaul following Sir Jim Ratcliffe’s arrival at the club.
Wilcox joined Championship side Southampton last summer as their director of football, making the switch from Manchester City where he developed a reputation for nurturing excellent young talent as well as recruiting some of the best prospects in the game.
A United statement read: “Jason Wilcox has joined Manchester United as technical director with immediate effect.
“He will work with all technical areas of the football department to achieve the highest standards of performance.
“Jason was previously director of football at Southampton and before that academy director at Manchester City.
“As a player he won the Premier League with Blackburn Rovers in 1995.”
A Saints statement read: “Southampton Football Club can today confirm that it has reluctantly agreed to allow director of football Jason Wilcox to join Manchester United, having reached an agreement with the Premier League side on an acceptable compensation fee.
“Whilst the club is naturally disappointed that Jason’s stay at Southampton has only lasted nine months, it wishes him well for the future.”
John Murtough stepped down as football director at Old Trafford last week.
United are looking to add Newcastle sporting director Dan Ashworth to their staff as Ratcliffe continues his off-field rebuild after taking a 27.7 per cent stake in the club.
Wilcox will report to the sporting director, who will have overall responsibility for football performance, recruitment and operations.
The PA news agency understands Darren Fletcher will continue to play a key role in the football leadership team working across the men’s first team and academy.
Maya Le Tissier signs new deal with Manchester United
England defender Maya Le Tissier has signed a new contract extension at Manchester United.
The centre-back joined United from Women’s Super League rivals Brighton in July 2022 and has gone on to make 59 appearances.
Her existing contract was due to expire next year but she has pledged her future to United, with the length of the deal not disclosed.
“I’m really happy to sign a contract extension with this great club and look forward to ending the season strong, while continuing to build for the future,” the 22-year-old said on www.manutd.com.
“A big thank you to all our fantastic fans for their great support since I joined, and I’m excited for many more winning moments together.”
Le Tissier, capped three times by England, was an ever-present last season as United reached a maiden FA Cup final and finished second in the WSL to qualify for the Champions League for the first time.
She has not missed a game in any competition this season and was last week instrumental in repelling Chelsea as United claimed a shock win to reach the FA Cup final for the second successive campaign.
“Maya has become a real fixture of our team,” United head coach Marc Skinner said. “For her to be playing every single minute like she has, is testament to her.
“We want to make Maya a key feature of our team for many years to come. Maya’s a leader and everybody at the club should be proud that she’s decided to sign for us long term.
“She has the right mentality and the right attitude – and is a perfect role model for the next generation. We look forward to working with her for many winning years to come.”
Philippe Clement urges Rangers to embrace intense environment of run-in
Philippe Clement has told his off-form Rangers players they must embrace an intense environment where results dictate whether they go to “heaven or hell”.
The Gers were widely lauded after a consistent run of form that saw them wipe out Celtic’s eight-point advantage at the top of the cinch Premiership to briefly take over at the summit in February.
However, they go into this Sunday’s Scottish Gas Scottish Cup semi-final against on-song Hearts having been ferociously criticised after slip-ups away to Ross County and Dundee over the past week left them with just two wins from their last eight games in all competitions and their title hopes hanging by a thread.
“If you win 10 games in a row, you have more belief than when you lose two times but this is Rangers, this is a club where you always have to fight,” said Clement.
“Every point you lose, it’s like you’re going to hell. That’s this world, and that’s good. That’s also the challenge and it’s interesting to see which players can live in that way.
“But it’s an exciting place to be because on the other side you can go also to heaven when you win games and when you win trophies.
“In other teams, where it’s not so important to win points or when it’s not something dramatic when you lose points, you cannot go to heaven also because those are not the clubs that win trophies. This is something you need to embrace.”
Clement insists he is comfortable with the intense scrutiny and criticism he has faced amid Rangers’ recent “bumps in the road”.
“I know it’s part of the job,” he said. “I’ve been now more than 30 years in this world and I’ve been buried a lot of times as a player and as a manager, so I know what I’m doing in a club. I know what I’m doing in this club. I know we are on the right road together.”
Clement described the demands of being in charge of Rangers as similar to managing former club Brugge in his homeland.
“Winning, becoming champion, is the only thing that counts,” he said. “But I’ve been like that all my life. There is nobody who can be more critical than me because I want to win everything.
“Everybody who knows me from when I was a child, whether it was basketball, tennis or table tennis or whatever sport, I want to win. I made a lot of fights with my wife about that, that I wanted that mentality with my children because I did it with them also.
“If I played a game with them and they were three years old, I wanted to win. That is the mentality that is necessary in a club like this, but you need to embrace that.
“It’s also because of that that you can be successful and you can win trophies and have these exciting moments that will stay with you for the rest of your life. That is what Rangers is about and that’s why I love to be here.”
Clement galvanised Rangers earlier in the season after replacing Michael Beale in October.
Asked what he would say to supporters who fear the resurgence is fizzling out, the Belgian said: “The same thing I said in October. I think this team since October did improve in results, in attitude and resilience, and in six months they proved it several times.
“So it’s there, they can do it. They’ve shown it several times with quality. That’s what they need to do again. So, yes, my belief is there 200 per cent.”
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