English football had a very different landscape in October 2010 when Fenway Sports Group won a court case to buy Liverpool.
The Reds had not won a league title in over 20 years, had lifted just two trophies in the previous nine, and had finished seventh in the Premier League the previous season.
Meanwhile, Manchester United would go on to win their 12th Premier League title at the end of the 2010-11 season, their 19th league win at the time, taking them one ahead of Liverpool overall.
The Merseyside club had allowed itself to drift and needed to learn lessons from their fiercest rivals.
When Tom Hicks and George Gillett bought Liverpool from David Moores in 2007, they brought with them promise of investment that should have enabled the club to finally catch up with United.
The Red Devils had timed their period of dominance perfectly, with the birth of the Premier League seeing an explosion in money and interest in the English game, and the combination of ambition, stability under Alex Ferguson and numerous smart decisions on and off the pitch cemented United as leaders domestically, while Liverpool struggled to keep up.
However, despite promises of a new stadium and backing of then manager Rafael Benitez, with Gillett famously saying: "If Rafa said he wanted to buy Snoogy Doogy, we would back him", initial investment dropped off quickly, before it became apparent that the American duo were more interested in taking money out of the club than putting it in.
A dramatic few days at the High Court in London essentially kept Liverpool from going under as Hicks and Gillett were forced to sell up, and a bright new dawn appeared to have arrived with the purchase by FSG (then known as New England Sports Ventures).
Having successfully turned around the fortunes of the Boston Red Sox in Major League Baseball, Liverpool's new owners set about trying to put in place the building blocks to do the same in English football.
Struggling manager Roy Hodgson was swiftly dismissed and replaced by club legend Kenny Dalglish, while Damien Comolli was appointed as director of football strategy, tasked with using the fabled 'moneyball' approach made famous in baseball, to the extent it was later made into a Hollywood film starring Brad Pitt.
It was indicative of the hit-and-miss nature of the approach in its early stages that the first two major investments were Luis Suarez and Andy Carroll, with one an undoubted success and the other a spectacular failure.
The strategy was adjusted after their first pre-season transfer window when significant money was spent on players who, on paper, were undervalued, but proved to still be overpriced in Stewart Downing and Charlie Adam, while a young Jordan Henderson had too much expected of him too soon.
Initial promise under Dalglish disappeared in the new owners' first full season in charge, with an eighth-place finish in the league, though reaching both domestic cup finals was not to be sniffed at, winning the EFL Cup against Cardiff City.
Dalglish always felt like a short-term stop gap to appease the fans and give FSG time to get to know the sport better, and their appointment of Brendan Rodgers in 2013 felt like the first that truly had their stamp on it.
Rodgers implemented a new style of play, and in his second season, very nearly won that elusive Premier League title, but fell agonisingly short.
Losing Suarez to Barcelona at the end of that campaign did not help matters, but worse still, the club's inability to replace him even slightly adequately – buying Rickie Lambert and Mario Balotelli – set them back further still.
When Liverpool lost 6-1 away to Stoke City on the final day of the 2014-15 season, it felt like all the hard work up until then had been undone, and on top of all that, club legend Steven Gerrard was retiring.
FSG had set up a transfer committee of sorts, with the idea that several heads were better than one, recruiting scouts Barry Hunter and Dave Fallows from Manchester City, and appointing Michael Edwards as technical director.
Rodgers did not seem to like working under those conditions, and a bizarre compromise appeared to be made in 2015 whereby the transfer committee would get to decide on one signing, such as Roberto Firmino, while Rodgers was allowed to decide on another, such as Christian Benteke.
It became apparent early in the 2015-16 season that this would not work, and so Rodgers was replaced by Jurgen Klopp, the man FSG had wanted before the Northern Irishman only to be turned down by the then Borussia Dortmund head coach.
Since then, everyone at Liverpool has pulled in the same direction, which has led to almost every major decision made being a correct one.
It has also caused the trophy cabinet to fill up again, with a Champions League, Premier League, FA Cup, EFL Cup, UEFA Super Cup and FIFA Club World Cup all being collected since the start of the 2018-19 season.
Their hit rate in the transfer market has been the envy of all major clubs, with the likes of Sadio Mane, Mohamed Salah, Virgil van Dijk, Fabinho and Alisson all coming in to significantly strengthen the team in recent years.
There has also been efficient continuity behind the scenes, with Edwards promoted to sporting director in 2016 and overseeing so much success in transfer dealings, and his exit at the end of last season saw Julian Ward replace him, having worked under Edwards, being prepared to pick up where he left off.
Naby Keita is arguably the only major signing since Klopp’s arrival that has not been a roaring success, and even the Guinea midfielders' struggles could be put down to his unfortunate injury issues.
By comparison, Gary Neville and Jamie Carragher looked at United’s signings since 2013 on the most recent edition of Monday Night Football and came to the conclusion that only two of the 33 players listed could be considered successes (Zlatan Ibrahimovic and Bruno Fernandes).
United fans have been vocal in recent years around their opposition to the club's owners, the Glazer family, believing their own American custodians taking money out of the club has been stymying the ability to have success on the pitch.
The giants of English football that won 13 of the first 21 Premier League titles have not won any of the last nine since Ferguson's retirement in 2013, and have only lifted three trophies in that period.
There has still been significant investment on the pitch, in fact, far more than there has been at Liverpool.
Since FSG arrived in 2010, according to figures from Transfermarkt, with the addition of Casemiro from Real Madrid, United have spent over £1.47billion on players, with a net spend of around £1.08bn.
Liverpool have also spent plenty, with £1.12bn going out on players, but having made significantly more than their rivals in player sales, have a net spent in almost 12 years of just over £400m.
The key difference has been the intelligence of decisions being made rather than money being invested, which is where United need to focus to try and claw their way back towards the top again.
Their meeting on Monday actually sees both teams seeking their first wins of the season, but prospects at Liverpool still seem infinitely better whatever the outcome at Old Trafford.
It is surely now time for United to start learning lessons from Liverpool.
McKenna fired up for 'biggest game in world football' against Man United
Kieran McKenna believes Ipswich Town's Premier League clash with Manchester United will be the "biggest game in world football" this weekend.
United are in action under new manager Ruben Amorim for the first time since the Portuguese officially replaced Arne Slot as head coach.
While plenty of focus is on the visitors at Portman Road, Ipswich are fired up after beating Tottenham 2-1 before the international break.
That was Ipswich's first league win of the season – and their first in the Premier League in 22 years – and now attention turns to facing United.
McKenna, who previously coached United, said at a fan event this week: "Sunday, what a game. It's one we're really, really looking forward to.
"Not for the personal connection, but as manager of Ipswich Town, to be on that stage, it's what we've worked so hard for.
"It's the biggest game in world football anywhere this weekend, the biggest game in the world in the biggest sport in the world and it's at Portman Road."
Ipswich's surprise win at Tottenham last time out moved them up to 17th, while United are 13th after beating Leicester City 3-0 in Ruud van Nistelrooy's final game in caretaker charge.
Amorim took his first training session on Monday, albeit with many first-team stars away on international duty, and the former Sporting CP boss believes his style of play will be clear to see from the off.
"I think you will see an idea," he told the club's website. "You could like it or not, I don't know, but you will see an idea.
"You will see a positioning. You will see something that we want to reach that kind of level. You will feel that.
"We have to know it's [only] two trainings before the first match. This is the best league in the world. But if I have to say something to you, [it's that] you will see an idea. This I can guarantee."
PLAYERS TO WATCH
Ipswich Town - Liam Delap
Delap scored what proved to be Ipswich's winner against Tottenham and has now netted six of his side's 12 Premier League goals this term.
That makes the Manchester City academy product one of only three players to have scored at least half of his side's goals in the competition this season, along with Erling Haaland at City (55%) and Chris Wood at Nottingham Forest (53%).
Manchester United - Alejandro Garnacho
Garnacho was among the scorers against Leicester two weeks ago and has now been directly involved in 20 Premier League goals for United (13 goals and seven assists).
The Argentina international is one of only two non-British players to reach that figure for United before turning 21, along with Cristiano Ronaldo (25 goals).
MATCH PREDICTION: MANCHESTER UNITED WIN
Ipswich are seeking back-to-back Premier League wins for the first time since February 2022, with that run also beginning with a 2-1 victory against Tottenham.
The Tractor Boys are the only side in the competition without a home win this season. Only five newly promoted clubs have failed to win any of their first six home matches, all of whom went back down.
United have won 17 of their past 19 Premier League games against newly promoted opponents, meanwhile, including nine wins in a row in away fixtures.
The Red Devils were 1-0 winners on their most recent league trip to Portman Road in April 2022, but only once have they won successive league games away to Ipswich.
However, the Tractor Boys have lost four of their past five league matches against Man United, failing to score in each of those losses.
OPTA WIN PROBABILITY
Ipswich Town - 22.2%
Draw - 23%
Manchester United - 54.8%
Amorim told Europa League qualification is 'mandatory' in first Man Utd season
Ruben Amorim must at least guide Manchester United back into the Europa League in his first season as the club's manager.
That is the view of ex-Manchester City defender Danny Mills, whose former side were beaten 4-1 by Amorim and Sporting CP in the Champions League earlier this month.
Amorim has been hired by Man Utd to replace Erik ten Hag after the Dutchman was sacked midway through his third season in charge at Old Trafford.
Having taken charge of his final games in Lisbon, a spell which included that famous continental win over Man City, Amorim started his work at United during the international break.
His first game at the helm comes this Sunday away at Ipswich Town and while Mills acknowledges the task of rebuilding United's team is a long-term project, he feels there is still a certain level of results Amorim needs to hit in the 2024-25 season.
"Amorim needs to figure out which players fit his mould and buy into his project," former England international Mills said to Stats Perform.
"That will take six months or so. Then he will need to move some players out and bring new ones in.
"This season, though, they still need success. European football – Europa League – is probably mandatory. They must avoid the Conference League.
"Without being disrespectful, third-tier European football isn’t good enough for Manchester United, so it has to be the Europa League or Champions League.
"The Europa League is very achievable and not making it would be a huge disappointment.
"There are still good players at the club and they have still got to aim for the Champions League, but [getting into the top four] will take good coaching, a big turnaround, and maybe a bit of luck."
Amorim is the seventh different manager to take charge of the club since Alex Ferguson's retirement in 2013.
The 39-year-old won three Portuguese league titles with Benfica as a player while he left Sporting as head coach after guiding them to two league titles and two Taca da Liga trophies.
Sporting also started this season by winning all 11 league games under Amorim before his departure.
"The appointment of Ruben Amorim is a good one," added Mills. "You have to look at the people involved [in the appointment] as well.
"Dan Ashworth hasn’t made too many wrong decisions as a sporting or technical director. Throughout his career, at West Brom, England, Brighton, and Newcastle, his recruitment has been very good.
"Jason Wilcox, who sits under him, did incredibly well at Manchester City. He identified many young players who, if they didn’t become stars at City, went on to become stars elsewhere.
"Recruitment will be handled well in terms of managers, coaches, and players, but that takes time and it’s going to take at least two or three transfer windows.
"I like that Amorim came in and said, ‘Right, that’s it. A new start’. He has moved away from the Ferguson era that people keep harping on about.
"Ten-plus years ago, we knew how good Manchester United were, but football moves on. Liverpool went through a similar phase after their success in the 1980s."
Amorim takes over at United with the club 13th in the Premier League with 15 points from 11 matches and having collected just one win from four matches in the Europa League.
Mills believes there is plenty for United fans to like about the new boss' approach on and off the pitch.
"Football has evolved faster in the last 10 years than ever before and Amorim deals with the press well," he said.
"When Sporting beat Manchester City, he admitted they played well but got a bit lucky. People appreciate that honesty.
"Fans and pundits are more knowledgeable now than ever before, thanks to the amount of football they consume and the opinions they hear, especially on social media."
After facing Ipswich, Amorim's first two home games will see Man Utd take on Bodo/Glimt in the Europa League and Everton in the Premier League.
He will then take the Red Devils to the Emirates Stadium for a huge clash against Arsenal on 4 December.
United reached this season's Europa League by winning the FA Cup under Ten Hag and they have that potential path again this season, while they are also still in the EFL Cup, a competition in which they will play Tottenham in the quarter-finals.
Winning the Europa League itself, meanwhile, would mean qualification to the Champions League.
But while there are multiple routes open to Amorim in his bid to secure a continental spot, the Opta supercomputer does not like his chances of doing that through United's league placing.
After their poor start to the season, United have just a 13.2% chance of finishing in the top six, and a 33.1% shot at reaching the top eight.
As things stand, they are most likely to finish between ninth and 11th, meaning they are on track for their worst-ever Premier League finish unless Amorim can lead a rapid revival.
Slot deserves praise for modest approach to Liverpool job – Mills
Arne Slot deserves praise for not being "arrogant" with his approach to succeeding Jurgen Klopp as Liverpool boss, according to Danny Mills.
The Dutchman has made a hugely positive start to life at Anfield since replacing long-serving Klopp ahead of the 2024-25 season.
The 28 points Slot has collected is the joint-most of any manager in their opening 11 Premier League games along with Guus Hiddink at Chelsea.
Liverpool's only blemish on an otherwise perfect start to the top-flight campaign was a 1-0 loss to Nottingham Forest in September.
Indeed, only in 2019-20 (31 points) have Liverpool collected more points after 11 games of a Premier League season than their 28 this campaign.
Former Leeds United and Manchester City defender Mills has been particularly impressed by Slot's approach to a new era at Anfield.
"Arne Slot has surprised me," Mills told Stats Perform. "They did have a difficult defeat against Nottingham Forest at home. That was a defeat not many people saw that coming, but the start he's had is unbelievable. It's incredible.
"Training might be slightly different, but the style of play is very similar. The players are comfortable with it. They've been high-energy, closing people down, and playing at 100 miles an hour when they win the ball back.
"It shows managerial intelligence to understand the players' qualities and build on what they had when they were successful. He hasn't overthought it or tinkered too much.
"He hasn’t been arrogant and said, 'I'm going to rip it up and start fresh'. It wasn't broken; it was already successful. He's just added to it."
Liverpool won a first ever Premier League title during Klopp's eight-and-a-half years in charge, as well the Champions League in 2018-19.
Klopp also lifted the FA Cup, two EFL Cups, the UEFA Super Cup and FIFA Club World Cup, setting a high benchmark to follow.
"Liverpool identified the man they wanted, brought him in, and he's been very clever," Mills added. "He looked at the squad and thought, 'these are good players. I don't need to change too much'.
"That's smart because Liverpool were very successful under Klopp. If you come in and rip up the playbook and it doesn't work, players will question why they're not doing what worked under Klopp."
Liverpool have conceded just six goals in the Premier League this season – four fewer than next-best Nottingham Forest.
They are conceding at a rate of around 0.5 goals per game, compared to around 1.1 in Klopp's final season in charge (41 goals in 38 matches).
"Slot has tweaked things slightly, maybe made them more defensively solid, which they needed to really challenge," Mills said. "Championship-winning or Champions League-winning teams are built on solid defences.
"You don't win without that. He's shored up the defence and allowed the players to continue doing what they were doing before."
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