Cricket West Indies (CWI) has announced new media rights agreements that will extend the reach of West Indies cricket across Pakistan, the Middle East and North Africa (MENA), and South-East Asia (SEA) regions. These strategic partnerships will ensure exclusive broadcast and digital access for millions of fans, covering upcoming international fixtures and regional tournaments.
CWI has entered into a partnership with Tapmad for the Pakistan market, granting exclusive digital rights. Alongside this, Ten Sports will sublicense the linear TV rights, ensuring extensive coverage of West Indies home internationals, including Pakistan’s tours of the Caribbean in 2025 for T20Is and ODIs, and in 2026 for Test matches.
In the MENA region, CWI has secured an agreement with Cricbuzz, owned by Times Internet, to broadcast West Indies cricket matches via CricbuzzTV channels. This deal will bring the excitement of West Indies cricket to one of the sport’s most vibrant markets, while also providing coverage in South-East Asia, where cricket enjoys a growing fan base. Cricbuzz will offer live streaming and coverage of all West Indies international and regional games to fans in these regions.
CWI’s Chief Executive Officer Johnny Grave expressed his excitement over the new deals, emphasizing their importance in expanding West Indies cricket’s global presence. "These new media rights agreements for Pakistan, MENA, and SEA are a vital step in ensuring that West Indies cricket continues to grow its global fan base," Grave said. "By partnering with Tapmad and Cricbuzz, we are securing broad coverage across critical markets, allowing fans in these regions to access top-tier cricket content on both linear and digital channels. Our goal is to make West Indies cricket more accessible to the world, striving to maximize and balance reach and revenue, and these deals are another significant step in that strategic direction."
The agreements, brokered by CWI’s media consultants Pitch International, reflect CWI’s commitment to enhancing the global visibility of West Indies cricket. These partnerships not only bolster fan engagement across key markets but also strengthen the global appeal of the West Indies cricket brand.
Fans across Pakistan, MENA, and South-East Asia can now look forward to uninterrupted access to all West Indies home internationals and regional tournaments, as CWI continues to grow its international footprint and bring its electrifying style of cricket to new audiences worldwide.