Cricket West Indies CEO calls for equitable distribution of finances in cricket

By Sports Desk June 17, 2024

 Cricket West Indies (CWI) CEO Johnny Grave has emphasized the need for a more equitable distribution of finances in international cricket, particularly in the World Test Championship (WTC). In a recent interview with ESPN Cricinfo, Grave highlighted several recommendations to address the financial disparities that smaller cricket boards like CWI face.

 Currently, the WTC operates on a bilateral series model, where the home board retains all broadcast revenues, and the visiting team bears the cost of travel. This model significantly disadvantages smaller cricket boards, which often face substantial travel expenses. Grave suggested that the International Cricket Council (ICC) should centralize these costs to promote a more balanced financial structure.

 "We have to have a league mentality that we're all in it together as the Test playing nations,'" Grave said. "And I think the World Test Championship is a start to that. I think it's gaining some momentum. I think it can be improved. Centralize flights and accommodation within the World Test Championship and take on those costs as the costs of the league rather than placing all that burden on the participating teams as we're so negatively disadvantaged by that."

 India has toured the West Indies three times in the last five years, providing a substantial financial boost to CWI, which largely depends on media-rights money from Indian and English broadcasters. However, the travel costs for such tours can be prohibitive for the West Indies.

 Grave also called for a more equitable distribution of ICC revenues, pointing out that the current system disproportionately benefits larger boards like the Board of Control for Cricket in India (BCCI), which receives nearly 40 per cent of the ICC's revenue share.

 "We made the point that we think there should be more equal revenue sharing of ICC distributions," Grave said. "And part of that equality was the spreading around the men's events."

 He believes that hosting rights should not be monopolized by India, England, and Australia. Instead, they should be more evenly distributed among Full Member nations to ensure fair financial and competitive opportunities.

 By addressing these financial inequalities and advocating for a more balanced approach to hosting world events, Grave believes that smaller cricket boards can become more sustainable and competitive on the global stage. His recommendations highlight the need for structural changes within the ICC to promote a more inclusive and equitable future for international cricket.

 

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