CPL

St Kitts and Nevis reaps massive financial benefit from Hero CPL

By Sports Desk February 23, 2022
St Kitts and Nevis reaps massive financial benefit from Hero CPL Hero CPL

The Hero Caribbean Premier League has delivered outstanding exposure and generated a significant economic impact to the 2021 host countries, St Kitts & Nevis. The tournament took place in the Federation of St Kitts between 26 August and 15 September with all 33 matches being held at Warner Park, Basseterre.

The total value delivered to St Kitts & Nevis from the 2021 Hero CPL was US$88,698,200.

This figure comes from organizer spend, visitor spend and sponsorship value. The report detailing all the deliverables was compiled by an independent and world-leading research company, YouGov Sport.

The total economic impact value for St Kitts & Nevis was US$8,990,210, with the direct spend being US$3,329,707. This figure takes into account the total spent by Hero CPL to put on the 2021 event as well as the money spent with local business by those who travelled into St Kitts & Nevis for the tournament, either independently or as part of CPL’s franchise teams.

The total spent to organize the Hero CPL in St Kitts & Nevis during the tournament was US$2,250,725 with local suppliers and businesses being the beneficiaries. In addition to the organizer spend, St Kitts & Nevis also benefitted from franchise owners and fans from across the region and the world coming to watch the games – an extra USD$1,078,982 of direct spend being attributed to this group.

St Kitts and Nevis also enjoyed huge exposure from the global broadcast of the tournament, a sponsorship value of US$79,707,790 being generated – the most any host country has ever received. A combination of innovative and engaging advertising throughout the Hero CPL broadcast, including branding and tourism vignettes, ensured St Kitts & Nevis was given the opportunity to promote itself to a vast global audience.

The total viewership figure for Hero CPL 2021 was 517.4million, with the tournament passing half a billion viewers for the second successive year. This massive TV and digital viewership helping to drive the fantastic sponsorship valuation.

“We are hugely grateful to everyone in St Kitts & Nevis who made the 2021 tournament possible, especially the Government who backed CPL to deliver another World Class event,” said Pete Russell, CPL Hero CEO.

“Special thanks to the Minister for Education, Youth Empowerment, Culture and Sport, the Hon. Jonel Powell and his team who left no stone unturned in ensuring we had a safe and successful tournament. We are delighted that St Kitts & Nevis were rewarded with these fantastic numbers and of course a winner’s trophy.”

The minister, meanwhile, was delighted at the news.

“I am very pleased with the data, in particular, the direct spend into our economy and the local employment at what has been a very difficult time financially. The exposure that our Federation has received to over 500 million viewers is of tremendous value, it is our hope that the world now knows St. Kitts and Nevis as not just a fantastic destination for R and R but also a great destination for sports tourism. We truly value our partnership with the CPL and look forward to developing new opportunities that we can share together,” he said.

 

 

Related items

  • Shivnarine Chanderpaul appointed head coach of USA Women's Senior and U19 teams Shivnarine Chanderpaul appointed head coach of USA Women's Senior and U19 teams

    West Indies batting great Shivnarine Chanderpaul has been appointed head coach of the USA’s Women senior and U19 teams on an 18-month contract.

  • Man of the Match Rovman Powell scores unbeaten 61 to lead West Indies to 35-run victory over Bangladesh Man of the Match Rovman Powell scores unbeaten 61 to lead West Indies to 35-run victory over Bangladesh

    man of the Match Rovman Powell scored a quick-fire unbeaten half-century as the West Indies sealed a 35–run victory in the second T20 International against Bangladesh and take a 1-0 lead in their three-match series in Dominica on Sunday.

    Chasing 194 for victory, Bangladesh scored 158-6 off their 20 overs.

    Shakib al Hasan’s unbeaten 68 took the tourists close but the West Indies bowlers were always on top, notwithstanding a few big overs for Bangladesh near the end.

    Romario Shepherd took 2-38 and Obed McCoy, who took wickets with the first two balls he bowled in the match, returned figures of 2-37, 20 of them conceded in the 19th over of the match.

    Shakib, who during the match, became the only batsman to score 2000 runs and take more than 100 wickets in T20 history, featured in partnerships of 53 with Afif Hossain who scored 34 from 27 balls. The latter was dismissed as the visitors slumped to 78-4 in the 11th over.

    Shakib and Mossadek Hossain added another 53 for the sixth wicket but with the required run rate steadily climbing, Bangladesh’s chances of victory seemed remote.

    The West Indies won the toss and chose to bat, scoring 193-5 from their 50 overs.

    Brandon King scored 50 as the West Indies sought to take a 1-0 lead in the three-match series after the first match on Saturday ended in a no-result because of rain.

    After losing Shamarh Brooks for a duck and Kyle Mayers for 17, King and Captain Nicholas Pooran shared in a third-wicket stand of 74.

    Pooran smashed three fours and a six in his 30-ball 34 before he was trapped lbw by Mossadek Hossain. His departure saw the arrival of his vice-captain, who after a tentative start exploded against the Bangladesh attack.

    Powell and King shared in a 63-run fourth-wicket partnership from just 29 balls when King whose 50 came up off 36 balls with six fours and a six, got out caught by Shakib Al Hasan trying to hit Shoriful Islam over the boundary.

    Powell, meantime, showed little mercy racing to 50 from 20 balls. Twenty-three of those runs came in the 16 over when he hit Shakib for three sixes and a four. He remained unbeaten on 61 from just 28 balls. He hit two fours and six sixes, the last of which came from the last ball of the innings when he clubbed Shoriful over the deep midwicket boundary.

    Romario Shepherd made three and was replaced by Odean Smith, who hit the third ball of the final over to end unbeaten on 11 from just four balls.

    Shoriful returned figures of 2-40 while there was a wicket each for Shakib (1-38), Mahedi Hasan (1-31) and Mossadek (1-0).

     

     

     

     

     

  • India recover from Bairstow century to build commanding third-day lead over England India recover from Bairstow century to build commanding third-day lead over England

    India recovered from Jonny Bairstow clinching yet another century to finish an eventful third day of the fourth Test against England with a healthy 257-run lead.

    Bairstow led a fine England counter in a thrilling morning session, bringing up his third century in as many Tests as the hosts looked to make up for a poor start to their first innings.

    But after Bairstow's team-mates toiled in being bowled out for 284, India recovered from the early loss of Shubman Gill to reach 125-3 by close of play, leaving the hosts with it all to do on day four. 

    The hosts enjoyed some good fortune upon resuming, with skipper Ben Stokes (25-36) being dropped in inexplicable fashion by Jasprit Bumrah before gifting the visiting captain a catch with an identical shot off the very next ball.

    As has often been the case since Brendon McCullum took charge, England were left to rely on the brilliant Bairstow, who dragged them into contention by bringing up his century – the 11th of his Test career - off 119 balls shortly after lunch.

    But their momentum dissipated when Mohammed Shami had him caught for 106 off 140 to reduce England to 241-7, before Mohammed Siraj dismissed Stuart Broad (1-5) in the very next over and finished the innings 4-66 after accounting for Sam Billings (36-57) and Matthew Potts (19-18).

    Needing a fast start to have any hope of teeing up another successful chase, England were boosted when James Anderson had Gill (4-3) caught at slip, his fourth Test dismissal of the India opener.

    Broad and Stokes then claimed a wicket apiece as Hanuma Vihari (11-44) and the out-of-form Virat Kohli (20-44) were felled, before Cheteshwar Pujara bought up a slow half-century off 139 balls. 

    He and Rishabh Pant (30 not out) were then content to see the day out in quiet fashion, with England now requiring wickets to fall quickly on Monday.

    Brilliant Bairstow drags England into contention

    The pressure was on when England resumed on Sunday, and Bairstow – so often the key man in the early days of McCullum's red-ball revolution, stepped up after a bout of sledging from Kohli.

    In recording his first century against India in Test cricket, Bairstow went from 13 off 61 balls to 100 off 119, going up through the gears in rapid fashion when England needed him most.

    Siraj halts hosts' progress

    With England having recovered from 84-5 to 241-7 by Bairstow's dismissal, India could have been forgiven for thinking back to the way McCullum's men conducted three successful chases of over 250 against New Zealand in their recent series whitewash.

    But Siraj stepped up to claim a four-wicket haul as India held off their hosts, leaving England requiring something special to level the series at 2-2.