CPL

Hero CPL partners with SAYTV for live-chat app

By December 03, 2021
Hero CPL partners with SAYTV for live-chat app

The Hero Caribbean Premier League (CPL) has partnered with SAYTV to create a market-leading live chat app for cricket lovers to discuss the Hero CPL and the other cricketing events around the world all year-round.

Although fans can use the app to chat with other users at any time, the first feature event taking place in the app will be a Q&A session with cricket legend and Hero CPL’s Director, International Cricket, Tom Moody.

He will be joining CPL chat app users to talk about the India vs New Zealand Test series, the Big Bash T20 tournament in Australia and the Abu Dhabi T10 on December 5, 2021, during the Big Bash match between Sydney Sixers and Melbourne Stars.

SAYTV was launched into the German market in March 2021 with the intention of making an all-in-one social chat platform for everything TV-related while ensuring an inclusive and friendly chat community welcoming everyone. Since then, the company has begun entering partnerships to create state-of-the-art live chat and entertainment technology for its clients. 

SAYTV provides an easy to navigate app interface with engaging community features such as Quiz, breakout rooms, loyalty badges and more. A fully developed in-app store gives the opportunity to offer CPL specific emoticons, avatars, and custom wallpapers to give fans a truly immersive experience.

Paula Raithel, SAYTV’s co-founder and CMO, said: “SAYTV provided the official live chat app for the CPL T20 tournament in August 2021. The collaboration was a tremendous success. Within a few days the CPL Chat App gathered an amazing Cricket community, sharing their thoughts and celebrating together.

“Now looking forward to the future, we are excited to announce that the CPL and SAYTV have entered into a long-term partnership to provide CPL fans worldwide with a safe, inclusive, fun experience chat app.”

Chris Watson. Hero CPL’s Head of Marketing, said: “We are always striving to bring our fans closer to the action and provide a way for them to engage with the league on a year-round basis. SAYTV’s fantastic chat app allows you to do just that. We were delighted with the success of the live chat app during this year’s tournament, and we are very much looking forward to this long-term partnership.” 

 

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