CPL

Jamaica gets record brand exposure during 2020 CPL

By Sports Desk January 14, 2021

During the 2020 tournament the Hero Caribbean Premier League (CPL),  Jamaica Tallawahs partnered with the Jamaica Tourist Board (JTB) to showcase Jamaica as a fascinating and vibrant destination for all visitors, generating a sponsorship value of US$45.7million.

The 2020 tournament was played behind closed doors in Trinidad as a result of the COVID-19 pandemic, but the Tallawahs and Hero CPL worked hard to highlight Jamaica as a leading tourist destination. With record viewership of 523million, a 67 per cent increase on 2019, there was a huge audience watching CPL and hearing about what Jamaica has to offer.

The JTB’s9876543ASP[]\sponsorship of the Jamaica Tallawahs saw tourism footage featuring many of the “must see” locations in Jamaica shown throughout the tournament, with there being a special focus during the Tallawah’s “home” matches. In total Jamaica received a record 395 hours of brand exposure across the tournament.

 “We are delighted to see these numbers and it always pleases us when we are able to show Jamaica and the rest of the Caribbean in the best possible light,” said Hero CPL COO, Pete Russell.

“The Hero CPL taking place in 2020 showed the world that the Caribbean was open for business and even in the most trying of circumstances it can deliver an amazing experience for visitors. Jamaica is a fantastic place to visit and we can’t wait to be back there as soon as possible.”

Jamaica’s Director of Tourism Donovan White highlighted the benefits of the partnership.

“Our partnership with Hero Caribbean Premier League gave us the opportunity to present the Jamaican brand to a large global cricket audience,” White said.

“An audience that included cricket aficionados and others from India, South Africa, England and Australia. Our association with Jamaica Tallawahs was well positioned and we are happy with the success of the television production.”

 

Related items

  • South Africa pulls out of tri-nation series with Jamaica, Trinidad and Tobago South Africa pulls out of tri-nation series with Jamaica, Trinidad and Tobago

    Jamaica’s Sunshine Girls could be forced to make adjustments for next month’s tri-series following the reported withdrawal of South Africa from the tour.

    Originally, the series was set to feature the no 4 ranked Jamaicans, 5th ranked Australians and 10th ranked Trinidad and Tobago and was set to tip-off on October 9th.  However, negotiations between Netball South Africa and the Jamaica Netball Association (JNA) are said to have broken down due to the island’s rising number of Covid-19 cases.

    The JNA is expected to give an update on the situation in the next few weeks with a replacement team being added being another possibility that is being looked at.

    The series will be the first for the Jamaicans since the Netball World Cup in 2020, the team is, however, also expected to travel to England, in September, where they will face the England Roses in a three-match series.  The Sunshine Girls had been due to face England in January of this year, but those plans were postponed due to then-existing Covid-19 travel restrictions.  The team will be looking to vastly increase its activities in the coming months with the Commonwealth Games scheduled for next year.

  • Bailey set to miss Reggae Boyz upcoming World Cup qualifiers due to thigh injury Bailey set to miss Reggae Boyz upcoming World Cup qualifiers due to thigh injury

    Jamaica international Leon Bailey is set to miss the country's next set of World Cup qualifiers after being diagnosed with a thigh strain.

    The 23-year-old winger made a lively appearance for Aston Villa last weekend, playing an active role in two of the team’s three goals in a 3-1 win over Everton.  Among them was a net-busting volley to goal, which punctuated a quick counterattack.

    Unfortunately, the player had to be substituted soon after but it was hoped that he would not miss much time off the pitch.  However, the club manager Dean Smith recently confirmed that the player would be out of action for the next few weeks.

    "Leon has a strain which is likely to keep him out until after the international break," Smith told reporters.

     "We would be hopeful that he would be available for the Wolves game, but we'll need to assess him nearer the time and see how he progresses over the next 10 days or so."

    Jamaica will resume its World Cup qualification campaign next month, with matches away to the United States, at home to Canada, and away to Honduras.  The player also missed out on the first round of the qualifiers with an injury last month.

    The Jamaica international joined Villa from Bayer Leverkusen earlier this summer from a reported 25 million pounds ($US34m), is targeting a return to action against Wolverhampton Wanderers on October 16.

  • Shiv Chanderpaul, Nikita Miller, Rayad Emrit for first CWI High-Performance Coach Development Programme Shiv Chanderpaul, Nikita Miller, Rayad Emrit for first CWI High-Performance Coach Development Programme

    Cricket West Indies (CWI) has commenced its first-ever locally planned and delivered High-Performance Coach Development Programme.