Skip to main content

Steve Bruce

Reggae Boyz prepare to name new coach: Former EPL boss Steve Bruce and ex-Jamaica ace Deon Burton in the mix for prestigious role

 The 63-year-old former English Premier League manager was last in charge at West Bromwich Albion, but he was given the boot by the Championship club in October 2022.

 The ex-Manchester United defender has never managed at the international level but has been in charge at 11 different clubs in England and amassed over a thousand matches. His CV includes being head coach with Aston Villa and Newcastle.

 Jamaica have been without a coach since Icelander Heimir Hallgrímsson resigned last month following a poor Copa America 2024 campaign and promptly took over the Republic of Ireland hot seat.

 With over 30 serious applications received by the JFF, which included ex-Manchester United players Ole Solsjaer (Norway international) and Dwight Yorke (Trinidad & Tobago), there has been a gradual process to narrow it down.

 JFF president Michael Ricketts, who is not part of the selection process, has publicly expressed that he personally prefers to have an England-based head coach as Jamaica’s Reggae Boyz prepare to tackle the FIFA 2026 World Cup qualifiers. There were murmurs that former West Ham United boss David Moyes could be a surprise appointment, although that appears to have only been rumours.

 Whoever takes over the role will be expected to guide the Boyz to the next World Cup finals, which will be co-hosted by Canada, Mexico and the United States.

 These three nations are Jamaica’s biggest rivals in the CONCACAF region. As they have been given automatic berths for football’s biggest competition, the Boyz are expected to breeze into the World Cup finals for only the second time in their history.

 The other names believed to be on JFF’s shortlist are Deon Burton, Miguel Coley and Jose Peseiro.

 British-born Burton is the U23 coach of West Bromwich Albion. The 47-year-old won the 1997 Jamaican Sportsman of the Year award after bagging four goals in five games during the Boyz’ successful 1998 World Cup qualifiers. He played in all three games at France ‘98 but failed to find the back of the net.

 Jamaican Coley, 41, has served as assistant manager and U23 head coach with the Boyz. He has recently been in the UAE with various clubs.

 The standout name being touted is former striker Peseiro. The 64-year-old Portuguese has managed at international level with Saudi Arabia (2009-11), Venezuela (2020-21) and Nigeria (2022-24).

 Peseiro was given the boot by Saudi Arabia, left Venezuela because he had not been paid for over a year and quit Nigeria in March following 22 successful months. He guided Nigeria to the 2023 African Cup of Nations final, where they lost 2-1 to hosts Ivory Coast, and was awarded the Order of the Niger by President Bola Tinubu for his achievements.

 The JFF Technical Committee is anticipated to decide on one candidate this week, with an announcement expected as early as August 1 to reveal the new Jamaica head coach. The next game for the Boyz is the Nations League tie against Cuba at the National Stadium in Kingston.

West Brom appoint ex-Newcastle boss Bruce as manager

Bruce signed an 18-month contract to replace Valerien Ismael, who was dismissed after just seven months at the helm on Wednesday. 

West Brom have won just one of their past seven games in the Championship and slipped to sixth following a 2-0 loss at Millwall on Saturday, leaving them eight points adrift of the automatic promotion places. 

Bruce, who spent two years in charge of West Brom's rivals Aston Villa from 2016, has been promoted to the Premier League four times in his managerial career and was available after being sacked by Newcastle in October, shortly after the Tyneside club's lucrative takeover.

He has been named manager; Ismael was head coach at The Hawthorns.

"I am delighted to have the opportunity to manage a club that has such great history and tradition," Bruce said in a statement. "It is a club I obviously know well from my time in the Midlands, and I am already relishing the challenge of taking it forward. 

"I did not envisage I would return to management this quickly, but once I got the phone call from Ron [Gourlay, West Brom CEO], I knew I could not resist the challenge of getting this club back to where they want to be. 

"I am coming in with one aim and that is to get Albion to the Premier League."

Gourlay added: "Steve is a highly respected and experienced manager who has an impressive record of earning promotion to the Premier League. 

"His excellent man-management skills, tactical nous, and ability to hit the ground running were among the many reasons we decided he was the man to take us forward.    

"Promotion remains our objective for this season, and we are confident that with Steve leading the club we have given ourselves every chance of achieving that goal."