SportsMax partners with free-to-air stations to broadcast 2022 CARIFTA Games across the region
Cancelled in 2020 and 2021 because of the Covid-19 pandemic, the CARIFTA Games first held in 1973, returns to the Caribbean sports landscape with the promise from the broadcaster that it will be bigger and better than ever. Jamaica will host the Games scheduled for April 16-18 at the National Stadium in Kingston and SportsMax Limited, the holder of the broadcast rights, plans to take the broadcast to a whole new level.
SportsMax will produce the CARIFTA Games and broadcast on linear TV via its many cable partners across the region and on CEEN TV outside the Caribbean and on its SportsMax and SportsMax+ channels within the SportsMax App in addition to partnering with several free-to-air entities across the region, ensuring that fans get to see their favourite athletes engage in pulsating track and field action over the Easter Weekend.
When the CARIFTA Games get underway, SportsMax, through its partnership with the Jamaica Athletics Administrative Association (JAAA) and the North American, Central American and Caribbean Athletics Association (NACAC), will ensure that the action on the track and on the field will be seen live on CNC3 in Trinidad, CBC in Barbados, CVM TV in Jamaica and Winners TV in St Lucia.
SportsMax CEO, Nicolas Matthews has also assured that viewers are in for a unique experience.
“SportsMax will bring its world-class expertise and team to deliver the highest level of production, bringing quality to viewers across the world like never seen before for CARIFTA. Our team of highly innovative, passionate and qualified professionals will ensure viewers get the best seat in the house. As the Caribbean’s leading broadcaster, we will showcase athletes on screen from across the region as they compete to see who is the Caribbean’s best.”
Matthews said the broadcast will be of the highest standard that will include elements that are sure to enhance the viewing experience.
“As the Home of Champions, we plan to give our audience the best viewing experience as never seen before for CARIFTA. We have prepared features highlighting athletes from the many competing countries. You can expect to view over 20 hours of live coverage with daily highlight packages. Our world-class production comes with our first-class commentary team including world-renowned Lance Whittaker, Ricardo Chambers and other expert analysts from around the region.”
“There will be interviews with past CARIFTA athletes, now greats, and other special guests.”
In addition to the live broadcast on SportsMax and the SportsMax app, viewers can find clips of the action on the SportsMax YouTube channel.
“We look forward to a great competition and SportsMax will ensure a true track and field broadcast, where CARIFTA gets the quality attention it deserves,” Matthews concluded.