I.M.C. International Media Content Ltd (IMC), owner and broadcaster of the SportsMax channels across the Caribbean have agreed to an unprecedented broadcast arrangement for the Paris 2024 Summer Olympics with Trinidad & Tobago Television Limited, owner and broadcaster of Trinidad and Tobago Television (TTT). The arrangement sees TTT as the exclusive local free- to-air (FTA) broadcaster of Paris 2024 in Trinidad and Tobago, broadcasting thrilling localized Olympic coverage with some of the best sporting analysis from Trinidad and Tobago and across the Caribbean.
This groundbreaking agreement not only provides Trinidadians with access to the events on the track, but also, all access to the production and broadcast of the Paris 2024 Olympics including the highlight shows, prime-time shows, features and on the ground coverage from Paris and “represents a real pivotal moment underlying our shared commitment to provide the citizens of Trinidad & Tobago unparalleled access to the pinnacle of sporting events, that is, the Olympics.” Adrian Wynter, CEO Trinidad & Tobago Television (TTT).
IMC through its partnership with the International Olympics Committee (IOC), is the exclusive broadcast rights partner for the Summer Olympics, Paris 2024 for the Caribbean region.
Media giant, SportsMax, in its charge to highlight Caribbean talents and provide Caribbean people with the platforms to watch and celebrate the highs and lows of sports, has entered this partnership to showcase Trinidad and Tobago’s Olympic legacy. “Trinidad and Tobago has a long history of strong Olympic performances. We have seen the performances coming out of the CARIFTA GAMES 2024. The history and the legacy, we’re expecting great things this Olympics and we’re looking forward to this partnership to ensure that everybody will be able to view the Olympics nonstop across the twin island republic.” Nicolas Matthews, CEO, SportsMax Ltd.
The Paris 2024 Olympics will run on SportsMax and TTT from July 26 to August 11, 2024. The delivery promises to be unlike any other as the alliance promises a transformational and customized broadcast to countries in the Caribbean so viewers can celebrate the sporting moments, we all love, in the highest quality, courtesy of the undisputed Home of Champions, SportsMax.
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