Jackson named Scotia Group brand ambassador

By Sports Desk February 17, 2022

Jamaican Olympic sprinter, Shericka Jackson, has secured another significant milestone in her career after becoming the first brand ambassador for the Scotia Group.

Jackson cemented her place in the bank’s 132-year history, in Jamaica, when she signed her first local corporate endorsement deal on Thursday.

The sponsorship arrangement with the financial institution comes months ahead of the 2022 World Athletics Championships scheduled for July 15-24 in the United States and will see the bank giving support to the athlete’s career for the next three years.

The partnership will see the two-time Olympian representing Scotiabank as she competes across the globe and continues to excel both on and off the track.

Audrey Tugwell-Henry, President and CEO, Scotia Group Jamaica, lauded Jackson for her career accomplishments and welcomed her to the Scotiabank family.

“We are beyond elated to welcome Shericka to the Scotiabank family and we are very honoured to be part of her journey. This is a proud ‘first’ for us at Scotiabank and we are very excited to be able to partner with such a dynamic athlete, who is loved both locally and internationally,” she said.

Noting that Scotiabank has been a long-time supporter of sports development regionally, Tugwell Henry shared that the Olympian will also be involved in promoting the many financial solutions that the Bank offers and will be involved in the company’s philanthropic efforts that uplift and inspire young people.

“At Scotiabank, we are big on both youth and sports development, which is evidenced through our various youth sports sponsorships and other community-based ventures over the years. This partnership also perfectly aligns with our overarching philanthropic focus. We look forward to involving Shericka in our future initiatives as she continues to inspire young people to strive for excellence,” Tugwell-Henry shared.

Speaking at the celebratory event held in her honour, Jackson expressed gratitude to Scotiabank for supporting her career and registered her readiness to represent the brand.

“I feel very excited and honoured to be welcomed to the Scotiabank family and I am tremendously grateful to the institution for investing in my abilities and dreams,” the Olympian stated.

“Growing up as a young person in Jamaica, I have always known Scotiabank to be a trusted financial force which has a longstanding reputation of being safe, dependable and innovative - much like my own ongoing ambitions in athletics, and so this partnership represents a perfect synergy for both of us,” Jackson added.

Jackson is a dynamic sprinter who has accumulated numerous medals in the 400 metres, 4x400m relay and most recently, 100, 200 and 4x100m events.  Last year, she won a bronze medal in the 100 metres at the 2020 Tokyo Olympics, while forming part of the Jamaican sprint queen trio, that dominated the track throughout the season.  She also won gold for Jamaica at the Tokyo Olympics, running the anchor leg on the Jamaican 4x100m relay team.

She is one of few women to simultaneously run sub-11 and sub-22 seconds in the 100 and 200 m respectively, and have a personal best below 50 seconds in the 400-metre event.

 

 

 

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