‘Put some respect on her name’ – J'can fans accuse Nike of ignoring champion Thompson-Herah, hyping Richardson

By Sports Desk August 24, 2021

A chorus of disgruntled Jamaica track and field fans have turned their ire towards sporting goods manufacturer Nike for what they deem to be disrespect of top-rated women’s sprinter Elaine Thompson-Herah.

The athlete’s exploits over the past few weeks have astonished the majority of the track and field world.  A truly dominant performance at the Tokyo 2020 Olympics saw her not only successfully defend her title in both the 100 and 200m but set the second-fastest times ever recorded over the distance.

For good measure, she added a 4x100m relay gold medal to the mix to leave the game with three medals.  Scrolling through the social media feed of her sponsor @Nike, on both their Twitter and Instagram main feeds, you would never know any of those accomplishments had occurred.

The feed did, however, during the period, congratulate the USA Women’s Basketball team, 800 metre runner Athing Mu and Kenyan long-distance runner Eliud Kipchoge who are all sponsored by the brand.

The last straw for many, however, would have been the placement of an ad featuring USA sprinter Sha’Carri Richardson ahead of her return to the track at the Prefontaine Classic last week.  The much-hyped ad featured Nike’s caption ‘No more waiting. Let the @carririchardson_ show begin.’  The race featured both Thompson and compatriot Shelly-Ann Fraser Pryce, another Nike-sponsored athlete and Olympic silver medallist.  Richardson is yet to win a medal and missed out on the chance of doing so at the Olympics after incurring a brief suspension for testing positive for marijuana.

Thompson summarily dismissed Richardson, and the rest of the field for that matter, after winning the race in a mind-blowing 10.54, with Richardson failing to live up to the pre-race hype after finishing in 9th position.  The Jamaican’s time smashed the already impressive 10.62 mark she set at the Olympics and was just 0.5 seconds outside of Florence Griffith Joyner’s long-standing world record.  The irony of the situation was not lost on the Jamaica track fans on social media and they made their feeling known by commenting on the post with the Richardson ad on the company’s IG page.

blkdynamit.snkr

The ppl hype her is she the Olympics double double champion and the fastest female in the world? I thought it was Elaine? ??‍♂️??‍♂️??‍♂️??‍♂️??‍♂️

makonem_theheir

She just got smokedddd.. Not even top 4.?????.. I guess the show got postponed

jovem_rei._

All of this for last place sis?

The company has congratulated Thompson-Herah on its “Nike Running” page, which has 5.7M followers, but not their main @Nike page which has 170M followers.  Some fans have started a campaign to boycott the brand.

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