Swimmers on their marks.
file
Raising an elite athlete is a financial challenge. That is something Jamaica’s swim parents know more than most, as they are stuck with the age-old burden of footing the cost to have their children represent the country.
Aside from occasional assistance from the ministry of sport and the Aquatic Sports Association of Jamaica’s (ASAJ), which covers a percentage of funding to some regional meets, or even when reimbursements are to come from World Aquatics, formerly FINA, for participation at some international meets, the task of covering travel expenses often leaves parents on edge to the point where they have to choose and refuse invitations to certain events.
The idea of not competing at certain events also takes a toll on the athletes, who at different levels of their respective careers, would be eager to rub shoulders with others from across the region or elsewhere around the world as part of their development.
In fact, while all swimmers at their respective levels are talented and focused, the hard truth is that it is those with the superior training and resources –hefty financial resources –who pull away from the pack.
It is with this in mind that Annelies Denny has reiterated the call for corporate Jamaica to partner with the ASAJ and parents to ensure that the country’s next Olympian doesn’t get left behind.
Denny, who will serve as Jamaica’s team manager to the Carifta Aquatics Championships, made the appeal as parents stare down a $400,000 budget to have their child participate at this year’s 37th edition of the event in The Bahamas from March 28 to April 7.
“We know swimming is not track and field as yet. We don't have that breakout star. Alia Atkinson has now retired and so I understand that corporate Jamaica may feel where is your Olympic medal or where is your world championship medal. I do understand that, but we would really welcome the opportunity to partner with you,” Denny said in a heartfelt plea.
“Some of these kids really have the potential to not just go to the Olympics or World Championship, but to actually do really well at the (age-group) level. But it's going to take a corporation to partner with us to make that happen. What you find is because they start competing at this young age group level, what happens is by the time the swimmers are physically matured and are ready to take it to that next level, the parents are kind of all tapped out because we bear the bulk of the cost,” she told SportsMax.TV.
While declaring that parents are happy to make the financial sacrifices in certain regards, it is during the build up to, and for participation at regional and international competitions that they require assistance to offset expenses.
Denny explained that partnering with the ASAJ also presents the opportunity for exposure to the company’s brand.
“Obviously, there's a lot of nutrition to think about, there's healthcare as well as your coaching fees. A technical suit which they have to race in, it can run up to US$500 or US$600, including the goggles, equipment, all of those things. So we bear those costs on a daily and ongoing basis. It is when it comes down to competitions where you're representing your country, you're looking for that partnership because these are age group swimmers,” Denny noted.
She continued: “So after a while it becomes a great burden, and you just can't do it anymore. And so, this is where we really need some partnerships because I think there's a lot of opportunity not just for the swimmers to do well, but also to, there's opportunity for branding and publicity that is unrivaled.
“When I think of the swimmers' deck T-shirts, those that they wear on the deck or the track suits, every time they're on the podium, you see the brand. It's a source of pride for them to wear the team T-shirt and bag and if a company’s brand is on those, it means their brand is being seen several times a week by hundreds of people all the time. So that’s one avenue and we're really ramping up our social media presence so there's a lot of opportunity there and I would just love for somebody to call and say they are on board.”
That said, Denny pointed out that the parent body under the guidance of the ASAJ’s sponsorship committee used initiatives, such as a bake sale to raise funds, which is a mere drop in the bucket when the overall figure of the team is taken into account.
Still, she remains cautiously optimistic that all members of the 28-strong team, will make the trip to assist the country in surpassing its fourth-place finish from last year’s event.
This year’s event, which serves as an Olympic qualifier, will also feature an 18 and over category to assist those swimmers hunting the Olympic qualifying standards.
“It is a strong team and so we're looking forward to some very strong performances from them. So, if there's anybody in corporate Jamaica who would like to get on board with this team and give them a hand, please don't hesitate to contact us,” Denny declared.
“We earned some money from the bake sale, and we’ve asked all of our swimmers on the Carifta team to go out and beg their school friends, auntie and uncle or teacher to just give a donation pledge for the number of laps they're going to swim at the event. This is to again help us collectively reduce the cost and we're still waiting to hear back from the Sports Development Foundation, so hopefully we'll get a decent amount from them as well,” she ended.
Teams: Girls -Kai Lawson, Kia Alert, Alexandria Cogle, Jessica Denniston, Skyelar Richards, Alyssa Jefferson, Imani-Leigh Hall, Leah Chin, Christanya Shirley, Carolyn Levy-Powell, Giani Francis, Leanna Wainwright, Sabrina Lyn, Aliyah Heaven, Lia Forrester
Boys -Noah Parker, Arush Rochlani, Matthew Heaven, Matthew Kennedy, Kai Radcliffe, Noah Barrett, Noland Barrett, Adlai Nixon, Nelson Denny, Brady Lewison, Zack-Andre Johnson, Benjamin Davis, Malcolm McKenzie
Officials: Annelies Denny (Manager), Kafia Rapley (Coach), Adolfo Morales Claro (Coach), Lemone Lowe (Assistant coach), Carleene Grant-Davis (Doctor), Anthony Miller (Physiotherapist), Michelle Parker (Chaperone)
Sherdon Cowan is a five-time award-winning journalist with 10 years' experience covering sports.
Shelly-Ann Fraser-Pryce launches hair care line, AFIMI, ahead of final Olympic Games
In what is hoped will be a memorable year for Jamaican track and field star Shelly-Ann Fraser-Pryce, the legendary sprinter has announced the launch of her new hair care line, AFIMI. The announcement comes as Fraser-Pryce prepares to compete in her final Olympic Games, aiming to make history by winning a record-extending fifth Olympic 100m medal in Paris.
Fraser-Pryce, 37, has faced injury challenges over the past few years and has only had four races this season, three of which were at the Jamaican national championships in late June. Despite her limited time on the track, her entrepreneurial spirit continues to thrive. The three-time Olympic gold medalist shared the news of her latest venture on Instagram, posting a video that features her running on a track, enjoying the beach, and proudly standing beside her products, all while wearing various hairstyles that showcase the versatility of her yet-to-be-released hair care line.
In her Instagram post, Fraser-Pryce, adorned in Jamaican colors, is seen wearing braids, lace front wigs, and other styles, emphasizing the multi-use nature of AFIMI products. The caption reads, “Hair is your most powerful form of self-expression and has been an exciting way to reinvent myself every time I step on the track. From the main stage to the finish line, my hair has helped me set the tone for many fearless victories. That’s why it’s so important that it gets the care it needs. I’ve designed these products with you in mind to keep your hair feeling and performing its best no matter what comes your way. This line is a vibrant tribute to Jamaica, inspired by its lush resources and welcoming essence — each ingredient naturally sourced from the earth to enhance your natural beauty. AFIMI, It’s for you, no matter who you are.”
Fraser-Pryce is no stranger to making bold statements with her hair. Whether at the World Athletics Championships or the Olympic Games, she has consistently used her hair to express her vibrant personality and Jamaican pride. At the 2019 World Championships in Doha, Qatar, she won her fourth world championship gold medal in the 100 meters with a stunning rainbow-dyed hairstyle. In 2022, she claimed her record fifth world 100m title in Eugene, Oregon, while sporting a beautiful blonde look with green and yellow highlights.
At the 2023 World Athletics Championships, she left fans speechless with a striking orange wig featuring elements of hot pink during her first 100m heat. Similarly, at the 2020 Tokyo Olympic Games, she wore a yellow-to-orange ombre wig while taking home the silver medal in the women’s 100m race.
Fraser-Pryce's love for hair dates back to 2013 when she launched Chic Hair Ja, a store that retailed virgin human hair and hair care products in Kingston. The store enjoyed a successful run until 2017. That same year, she revamped and rebranded her hair care line to Lady Shelly, adding natural products to the lineup. Lady Shelly featured products made in Jamaica with natural ingredients, catering to all hair textures and positioning itself as a multicultural hair care line.
As Fraser-Pryce prepares for her final Olympic Games, fans are eagerly anticipating not only her performance on the track but also the stylish hair looks she will undoubtedly bring to Paris. With AFIMI, she continues to inspire and empower, showing that her influence extends far beyond the world of athletics.
Adam Peaty insists he arrives in Paris ready to "attack" a third-straight Olympic triumph in the 100m breaststroke
Peaty, who is a 16-time European Champion, won his first gold medal for Team GB in 2016, the first by a British male in 24 years, and has held the title ever since.
He became the first British swimmer ever to retain an Olympic title in Tokyo, and is eyeing a hat-trick of titles.
The 29-year-old also holds the world records in both the 50m and 100m breaststroke, yet getting to the Paris Olympics was far from straightforward.
From 2014 to 2022, Peaty was unstoppable, breaking the 100m record on five occasions while also claiming several world, European and Commonwealth titles.
But with the world at his feet, things came crashing down. In fact, was it not for this Olympics, he may never have returned to the pool.
“If it wasn’t for the Olympics I don’t think I’d be still swimming,” Peaty told Eurosport. “I’m going to attack for this title, not defend.
“I think I’ve cracked the code of balance, but also being able to train really hard for very long periods of time, knowing when I burn out or I’m pushing too hard, and listening to my team at the same time.
“So I think this is my favourite time to train but I also had to take three or four months off from the sport completely because I burned out.
“It cost me that kind of training period, but without that I would have just done the same old stuff and probably wouldn’t have even made it to the Olympics or the Olympic qualifiers, because I’d have completely burned out from the sport.
“People see the end result, they’ll see you race or compete at the end of the day, but they won’t see the years and years and years of hard mornings, hard evenings, thousands of metres, gym sessions in the freezing cold.
“People don’t see that stuff, they only see the 1%, if that. It’s 0.1%.”
But in Peaty's absence, a new force has taken the pool by storm, with China’s Qin Haiyang establishing himself as the dominant force.
Haiyang won the 50m, 100m and 200m breaststroke at the 2023 World Championships, becoming the second-fastest man in 100m history behind Peaty.
Peaty returned to claim bronze at the World Championships this year and then won the British trials in April in a time of 57.94s.
“I’ve been given a gift that I put myself in extreme pain for a very long time and quite enjoy it,” he continued. “Not many people can do that.
“I enjoy the hard work because it keeps me busy. It has to be hard all the time.
“That’s the most powerful thing. You don’t do it for the Olympic glory, you don’t do it for the medals, you do it to recognise the gift that you’ve been given.
“If I know I’ve worked the hardest and I get to the start line at the Olympics and I couldn’t have done anything more that gives me peace, because win or lose you’ll be happy because you’ve enjoyed the journey.”
Haitian swimmer Alex Grand'Pierre gushes over opening ceremony outfit for 2024 Paris Olympics
Haitian swimmer Alex Grand'Pierre believes his Olympic team will be the best-dressed at tonight's Opening Ceremony for the 2024 Paris Olympics after receiving his stunning outfit, designed by celebrated Italian designer Stella Jean. Known for her vibrant and culturally rich creations, Stella Jean, who has partial Haitian heritage, has crafted an ensemble that has left Grand'Pierre and his teammates in awe.
In an Instagram reel, Grand'Pierre revealed the colourful outfit, which includes pants inspired by Haitian artwork titled "The Passage," a matching scarf, and black and white shoes. Overwhelmed with excitement, he exclaimed, "I think we might win Best Dressed."
Addressing Stella Jean directly in his post, Grand'Pierre said, "You knocked it out of the park! I am so excited to wear this outfit. Actually seeing it in person and knowing that I am going to be wearing it tomorrow (Friday), I'm super, super excited. My first Olympics, but to be wearing this, it feels super special, so thank you for your incredible design."
Jean, renowned for her work that often reflects her diverse heritage, will personally dress the Haitian athletes competing in the games. Her designs are expected to capture the attention of spectators and fellow athletes alike, showcasing the rich cultural tapestry of Haiti.
A senior at Bowdoin College, Grand'Pierre is a multi-time New England Small College Athletic Conference (NESCAC) champion, an NCAA Division III All-American, and a Haitian record holder.
He qualified for the Paris Games in the 100m breaststroke following a first-place finish (1:02.39) at the Central American and Caribbean Swimming Championships (CCCAN) in June. His event's competition begins on July 27th at the Paris Aquatics Centre.
Grand'Pierre follows in the footsteps of his older sisters, Naomy (2016 Rio Games) and Emilie (2020 Tokyo Games). Naomy is now the coach for the Haitian swim team.
The opening ceremony is set to get underway just after noon (Jamaica time); 1 pm EST.
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