2011 World Champion Yohan Blake addressing his audience at the launch of his Reviere Purified Water on Friday at the AC Hotel in Kingston.
In his continuing drive to build a career after he retires from track and field, Yohan Blake on Friday launched his brand of water, Revierie Purified Water, at the AC Hotel in Kingston.
The brand will officially hit the market on November 1 with plans already in place to target markets overseas, especially in the Diaspora, the Caribbean and China where the 2011 World 100m champion continues to be a popular figure.
The broader plan is to align the Reviere brand with Jamaican/Caribbean sport, culture and life making it the water of choice for “home, healing, training, the gym, rehearsals, events and everyone’s life essential drink of water.”
Blake and his team have already planned an aggressive marketing strategy to break into the market. They have ready ads for television and social media featuring Blake and the brand’s ambassador, dancehall icon Bounty Killer and one for social media.
The world champion’s image appears on each bottle of water, which his team believes will help to connect the brand with consumers.
Speaking with Sportsmax.TV, Blake said launching his own brand of water is a big deal.
“It is really big for me. It is really going to change the market in the way not just how people see water, but see me on the bottle knowing that through my hard work this water is on the market and me looking to go into a different venture,” he said.
The beloved athlete also drew praise from business partner Stephen Steele of iPrint Digital and Outdoor Advertising, who urged everyone to support Blake in this new venture.
Speaking on behalf of Olivia Grange, Jamaica’s Minister of Culture, Gender, Entertainment and Sport, Advisor Lenford Salmon lauded the second fastest man for his dive into entrepreneurship and described him as an example for others to follow.
“The minister particularly wanted me to highlight the fact that for a young man, a young athlete, and we at the Ministry of Culture regard sports as physical culture. So we regard it as a part of the culture and in the day of bling where artists, too many of them and our athletes make some money, sometimes it’s not even a whole heap, but when they make some income they don’t plow it back, they go for the bling,” Salmon said.
“They go for fast cars, they party every night, they go for top-shelf liquor, without looking to see how they’re going to secure their future. And we’ve been watching you and we’re seeing your business ventures, we’ve seen all you have been doing to set an example for athletes and for people, generally, in what we call physical culture and culture and we want to use this opportunity of you starting another business venture and hold you up as that kind of example which we want others to follow.”
Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.
Honouring Hubert Lawrence: Jamaica Observer’s Paul Reid accepts Jesse Abramson Award on behalf of late colleague
In a poignant moment during Saturday’s final day of 128th edition of the Penn Relays, veteran sports journalist Paul Reid accepted the prestigious Jesse Abramson Award on behalf of his late friend, brother, and colleague, Hubert Lawrence. The ceremony, tinged with both celebration and remembrance, highlighted Lawrence's unparalleled contributions to track and field journalism and his lasting impact on the sport.
"It's an absolute honour to receive the Jesse Abramson Award for excellence in track and field journalism on behalf of Hubert Lawrence," expressed Reid, who was the first Jamaican sports journalist to receive the award in 2010.
"This award was long overdue given Hubert's outstanding body of work, particularly at the Penn Relays, which he covered for over 25 years. Hubert would have cherished this moment, especially witnessing Excelsior's historic win after nearly 60 years."
Excelsior High School won the Championship of America High School Boys 4x100m in a time of 40.45. It was the first time they were winning the event since they last claimed victory in 1967.
Reid's emotional words encapsulated the deep bond shared with Lawrence, who passed away suddenly on February 23, 2024. The Penn Relays marked a poignant occasion for both friends, whose coverage of the event spanned more than three decades. "He (Lawrence) would have pulled up a long list of statistics and facts," Reid remarked in reference to Excelsior historic win. "It was surreal standing there on the infield during the ceremony as I had missed my award in 2010 because I had no idea that I was being awarded and was busy working at the time. Hubert leaves a massive legacy and he is missed every day, especially at track and field meets."
The decision to honour Lawrence posthumously was prompted by Irwin Clare of Team Jamaica Bickle, a longstanding supporter of Jamaican and Caribbean athletes at the Penn Relays.
"With his untimely passing, we felt this was an extremely appropriate time to honour someone who had such a profound impact on track and field in Jamaica and at the Penn Relays," remarked Aaron Robison, the meet director of the Penn Relays. "Hubert was universally respected and admired, not only by athletes and coaches but also by the entire media fraternity. His integrity and dignity in reporting earned him admiration from all quarters of the sport."
Lawrence's legacy transcended journalism, resonating deeply with athletes and coaches who held him in high regard for his professionalism and genuine passion for track and field.
The posthumous recognition underscores the enduring influence of his work and the profound loss felt by the athletics community. As Reid stood on the infield, accepting the award, the void left by Lawrence's absence was palpable, a testament to the indelible mark he made in the world of sports journalism.
In honouring Hubert Lawrence with the Jesse Abramson Award, the Penn Relays celebrated not only a remarkable journalist but also a cherished friend and colleague whose legacy continues to inspire and resonate within the track and field community.
KC wins third straight Championship of America 4x400m title at Penn Relays; JC wins 4x800m
Kingston College made it three Championship of America 4x400m titles in a row with a comfortable win in the event on the third and final day of the 128th Penn Relays at Franklin Field in Philadelphia on Saturday.
Their quartet of Antonio Forbes, Amal Glasgow, Roshawn Lee and Marcinho Rose combined to run 3:11.86 to win ahead of Excelsior (3:12.94) and Bullis School (3:13.10).
Elsewhere, Jamaica College won their second Championship of America 4x800m relay in three years.
Their team of Nellie Amberton, Samuel Creary, Rasheed Pryce and Kemarrio Bygrave produced a time of 7:42.37 to win ahead of St. John’s College (7:44.66) and Central Bucks West (7:45.99).
Excelsior leads Jamaican 1-2-3 in Championship of America High School Boys 4x100m at Penn Relays
Excelsior High emerged victorious in the Championship of America High School Boys 4x100m on the third and final day at the 128th Penn Relays at Franklin Field in Philadelphia on Saturday.
Their quartet of Ryeem Walker, Damor Miller, Malike Nugent and Lennon Green combined to run 40.45 to secure the school’s first win in the event since 1967.
Kingston College (Daniel Clarke, Yourie Lawrence-Clarke, Nyrone Wade, Marcinho Rose) were second in 40.53 and Herbert Morrison (Ky-Mani Hemmings, Tavaine Stewart, Chance Segree, De Andre Daley) completed a Jamaican 1-2-3 with 40.56 in third.
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