2011 World Champion Yohan Blake addressing his audience at the launch of his Reviere Purified Water on Friday at the AC Hotel in Kingston.
In his continuing drive to build a career after he retires from track and field, Yohan Blake on Friday launched his brand of water, Revierie Purified Water, at the AC Hotel in Kingston.
The brand will officially hit the market on November 1 with plans already in place to target markets overseas, especially in the Diaspora, the Caribbean and China where the 2011 World 100m champion continues to be a popular figure.
The broader plan is to align the Reviere brand with Jamaican/Caribbean sport, culture and life making it the water of choice for “home, healing, training, the gym, rehearsals, events and everyone’s life essential drink of water.”
Blake and his team have already planned an aggressive marketing strategy to break into the market. They have ready ads for television and social media featuring Blake and the brand’s ambassador, dancehall icon Bounty Killer and one for social media.
The world champion’s image appears on each bottle of water, which his team believes will help to connect the brand with consumers.
Speaking with Sportsmax.TV, Blake said launching his own brand of water is a big deal.
“It is really big for me. It is really going to change the market in the way not just how people see water, but see me on the bottle knowing that through my hard work this water is on the market and me looking to go into a different venture,” he said.
The beloved athlete also drew praise from business partner Stephen Steele of iPrint Digital and Outdoor Advertising, who urged everyone to support Blake in this new venture.
Speaking on behalf of Olivia Grange, Jamaica’s Minister of Culture, Gender, Entertainment and Sport, Advisor Lenford Salmon lauded the second fastest man for his dive into entrepreneurship and described him as an example for others to follow.
“The minister particularly wanted me to highlight the fact that for a young man, a young athlete, and we at the Ministry of Culture regard sports as physical culture. So we regard it as a part of the culture and in the day of bling where artists, too many of them and our athletes make some money, sometimes it’s not even a whole heap, but when they make some income they don’t plow it back, they go for the bling,” Salmon said.
“They go for fast cars, they party every night, they go for top-shelf liquor, without looking to see how they’re going to secure their future. And we’ve been watching you and we’re seeing your business ventures, we’ve seen all you have been doing to set an example for athletes and for people, generally, in what we call physical culture and culture and we want to use this opportunity of you starting another business venture and hold you up as that kind of example which we want others to follow.”
Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.
Michael Johnson optimistic about bright future for field events amid rise of track-centric meets
Legendary sprinter Michael Johnson, the founder of the upcoming Grand Slam Track (GST) series, is confident that field events will not be sidelined despite the emergence of track-only competitions like GST and September's all-woman Athlos NY meet. Instead, Johnson envisions a future where field events flourish in their own right, buoyed by specialized leagues and platforms.
Grand Slam Track recently announced its inaugural season for 2025, with meets scheduled in Kingston, Miami, Philadelphia, and Los Angeles. As excitement builds for the all-track format, concerns have surfaced about the potential marginalization of field events like the shot put, discus, javelin, and triple jump. However, responding to a query from Sportsmax.TV, Johnson dismissed these fears, offering a compelling case for optimism.
“I think you will see quite the opposite,” Johnson said. “Ryan Crouser, the Olympic champion and world record holder in the shot put, is going to start his vision for a throws league that is specifically for the throws where the fans who actually appreciate those events and understand the great athleticism that is required for those events can actually be closer to the action. And so those events don’t fall secondary to what’s happening on the track, and I have offered my support to Ryan for that.”
Johnson, a four-time Olympic gold medalist and former 200m and 400m world record holder, pointed to Crouser’s initiative as an example of how specialized leagues can elevate field events.
“So I don’t think you will see those events continue to go away. I think it’s the exact opposite,” Johnson continued. “I think that there has been inspiration around how you now create leagues for those events as well, where you can make those events more prominent.”
Field events have experienced a resurgence in recent years, with Caribbean athletes making significant strides on the global stage. Trinidad and Tobago’s Keshorn Walcott and Grenada’s Anderson Peters have won Olympic and World Championship medals in the javelin. Jamaica's Roje Stona set an Olympic record to win gold in the discus, with compatriot Rajindra Campbell claiming shot put bronze. Dominica’s Thea LaFond made history by winning her country’s first Olympic medal, a gold in the triple jump, ahead of Jamaica’s Shanieka Ricketts, a two-time World Championship silver medalist.
Johnson believes specialized leagues and tailored events are key to ensuring that these athletes and their disciplines receive the recognition they deserve.
“Right now, they’re getting lost in a huge stadium where fans far away can’t actually see and appreciate the athleticism,” Johnson explained. “So I think that this [Grand Slam Track] paves the way for a brighter future for the field events.”
Grand Slam Track’s inaugural season promises to bring a fresh, dynamic format to track events, while Johnson’s endorsement of field-event-specific leagues highlights his broader vision for athletics as a sport. With initiatives like Crouser’s throws league on the horizon, Johnson’s optimism reflects a shift toward creating dedicated platforms for all disciplines to shine.
The 2025 GST series, set to kick off with a meet in Kingston from April 4-, marks an exciting evolution for the sport. As Johnson’s vision takes shape, the future appears brighter not just for track athletes but for the field-event stars whose talents deserve a stage of their own.
Jaydon Hibbert honoured and 'humbled' with inaugural JOA Olympic Spirit Award
Rising athletics star Jaydon Hibbert was humbled and deeply honoured to receive the first-ever Jamaica Olympic Association (JOA) Olympic Spirit Award during a glittering ceremony at the Terra Nova Hotel on Saturday night.
The award, introduced to celebrate athletes who exemplify the core values of Olympism—courage, perseverance, and sportsmanship—recognizes Hibbert’s remarkable resilience and determination at the 2024 Paris Olympic Games. Despite battling discomfort during competition, Hibbert delivered an exceptional performance in the men’s triple jump, narrowly missing the podium by 0.03 centimeters to finish fourth. At just 19 years old, he was the youngest competitor in the field, showcasing composure and tenacity beyond his years.
The JOA’s official citation praised Hibbert’s efforts, describing him as "dauntless and with inborn patriotism," commending his ability to “give it his all” despite physical challenges. It continued:
"The heart of a gladiator will always beat with the lifeblood of a champion, and Jaydon is of that mettle. The Jamaica Olympic Association (JOA) applauds Jaydon Hibbert, a distinguished brother of our household and our first Olympic Spirit awardee."
Hibbert, who is also a nominee for the World Athletics Rising Star Award for the second consecutive year, expressed gratitude and humility in his acceptance speech.
"To be recognized in this way is truly humbling," he said. "The Olympic Games were a test of my spirit, and I’m proud to represent Jamaica on and off the field. This award serves as motivation for what’s to come."
Christopher Samuda, President of the JOA, highlighted the importance of the award during his remarks at the ceremony, underscoring its role in celebrating not just athletic excellence but the qualities of perseverance and character.
"The award not only recognizes athletic excellence but also celebrates the spirit of perseverance and sportsmanship that transcends the playing field," Samuda said. "Jaydon's inclusion underscores the JOA’s commitment to celebrating not only athletic success but also the core values of Olympism – character, courage, and unyielding grit, the true essence of the Olympic spirit."
The ceremony also honored Jamaica’s 2024 Paris Olympic medalists, but Hibbert’s recognition stood out as a poignant reminder of the Olympic spirit that defines true champions. As the applause echoed in the room, it was clear that Jaydon Hibbert’s journey has only just begun, and his story continues to inspire.
Not so fast: Haughton says Thompson-Herah in Florida for treatment on Achilles; not joining Tumbleweed Track Club
Earlier on Saturday, Sportsmax.tv published a story based on the words of three-time Olympic medallist, Dr. Gregory Haughton, suggesting that Elaine Thompson-Herah was training with the Tumbleweed Track Club in Jacksonville, Florida under the supervision of Rana Reider.
He mentioned the potential move in a recent video, which has since been deleted, on his YouTube channel Let’s Talk-With Dr. Greg.
Now, Haughton has released a statement on his Facebook page clarifying that the five-time Olympic champion has, in fact, not been training with the club but is, instead, in Florida getting treatment for the Achilles injury that hampered her 2024 season.
“On Thursday I posted a video entitled Elaine Thompson Herah has found a new home, which in my mind was very good news. The day before I dropped the video, I received a call stating that Elaine was in Florida getting treatment and she was also a part of a particular training camp, I then made some calls to confirm the first call I got, and it was confirmed multiple times,” Haughton said in the statement.
It continued: “I even asked two of the sources how sure are you of the info and both said 90% sure which in turn I reported as such. 24 hours after dropping the video, I got a call from someone on Elaine's team, where we had a very intense conversation in the first 20-25 minutes which eventually ended up being a very enlightening conversation.
At the end of the day, I respected the fact the call was made, and I also appreciated the fact that they took the time to listen to what I had to say regarding my intentions behind it all. It must be said that the personnel from Elaine's team stated that the video was not completely accurate and adamantly refuted any claims being made about Elaine having an official new camp...
Yes, Elaine is in Florida getting treatment, yes Elaine may have associates that are associated with the camp in question, but let it be heard here as I set the record straight, Elaine has not found a new home plain and simple.”
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